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SEM & Advertising

SEM Services

An ill-planned ad placement strategy can blow your budget with broad keywords and irrelevant channels. Our Google AdWords-certified team will attend to your campaigns with methodical, data-driven proficiency, ensuring ads are keyword-optimized, targeted and A/B tested to minimize spend (CPC) and maximize returns. At every step, we take care to measure success and refine tactics to make the absolute most of your costs per click.

  • Paid Search
  • Sponsored Content
  • Retargeting
  • Native Advertising
  • Remarketing
  • Paid Social
  • Display Advertising
  • Local

Our digital savants are qualified to handle all aspects of paid search and display advertising from concept to execution. We even tackle the creative – from expert design to well-crafted copy – for click-worthy user ads designed to attract the right leads.

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Featured Case Studies

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Featured Resources
Featured Resources

Quick Tips for Google Analytics

Want to get the most out of your Google Analytics? Collecting website and user data is great, but understanding how to interpret it is key. Learn which reports you should be looking at and why these reports matter with our Quick Tips for Google Analytics.

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Content Measurement Tracker

Before starting a content marketing campaign it’s important to set goals and KPIs. Measuring your content performance against these KPIs will help to track your progress and optimize for success. So what should you be measuring? Find out with our Content Measurement Tracker!

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SMART Goal Checklist

Did you know that setting SMART (Specific, Measurable, Achievable, Relevant, Timely) goals can help you hone your strategy, analyze past efforts and predict future digital marketing outcomes. Download our SMART checklist to better inform your goals and see results!

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Digital Marketing Agency Checklist

Choosing a partner to help you create and implement your digital marketing strategy is a big decision. There are a lot of service providers with a number of different capabilities all vying for your business. We’ve developed a list you should reference when determining if the agency you’re considering is the right fit for you.

Get the Checklist

Content Measurement Tracker

Before starting a content marketing campaign it’s important to set goals and KPIs. Measuring your content performance against these KPIs will help to track your progress and optimize for success. So what should you be measuring? Find out with our Content Measurement Tracker!

Get the Guide
Related Blog Posts
Related Blog Posts
4 Key Takeaways from SMX East

4 Key Takeaways from SMX East

The Incentric team visited SMX East this past week, the worlds largest Search Engine Marketing expo, conference, and workshop. There, we took a deep dive into some great sessions so we could spread the PPC knowledge onto you! 1. Google isn’t calling it AdWords anymore for a reason. Google has recently rebranded AdWords into simply, […]

4 Reasons to Consider Advertising on Bing

4 Reasons to Consider Advertising on Bing

Wondering where to find the nearest Starbucks to get your fall pumpkin spice fix? “Just Bing it!” …said no one ever. Despite underwhelming popularity, Bing is bigger than you think, and while certainly not the most popular search engine, about 33% of all searches in the USA last year were from Bing. While clearly “little […]

Digital Advertising for Healthcare: Trends & Advice

Digital Advertising for Healthcare: Trends & Advice

One in 20 Google searches are for health-related information and with over 3.5 billion Google searches per day, there are around 175 million health-related searches on Google alone, daily. People are searching for digital healthcare information, is your healthcare institution meeting them where they’re at? Here’s how digital advertising for healthcare can help you succeed.