Browse our library of marketing resources
RESOURCES
CASE STUDIES
B2B Strategy for Social Media
Implement a B2B social media marketing strategy based on trust, mutual respect, and two-way engagement.
Get the Guide
Best Practices for B2B Storytelling
B2B marketers sell themselves short if they don't think of their audience – other companies – as rational economic decision markers. Use the marketing funnel as an opportunity to grow your ROI.
Get the Guide
Digital Marketing Agency Checklist
Choosing a partner to help you create and implement your digital marketing strategy is a big decision. There are a lot of service providers with a number of different capabilities all vying for your business. We've developed a list you should reference when determining if the agency you’re considering is the right fit for you.
Get the Checklist
Best Practices in Inbound Marketing
Inbound marketing is one of the most successful methods of generating qualified leads. With consumers doing more research than ever before, it's up to you to provide them with content that meets their needs and answers their questions. Learn about current Inbound Marketing best practices and why they should matter to you and your organization.
Get the Game Plan
SMART Goal Checklist
Did you know that setting SMART (Specific, Measurable, Achievable, Relevant, Timely) goals can help you hone your strategy, analyze past efforts and predict future digital marketing outcomes. Download our SMART checklist to better inform your goals and see results!
Get the Cheat Sheet
Digital Marketing Report Card
An A+ digital marketing strategy involves optimizing an increasingly complex web of tactics, testing, and metrics. Do you want to know how your digital marketing efforts stack up? Just in time for "back to school", take our quick quiz for INSTANT results on whether you make the grade.
Get your Grade
2018 State of Higher Ed Webinar
Are you considering higher ed marketing resolutions for 2018? Get the results of our industry-wide digital marketing survey via this pre-recorded webinar. You will gain insights into key digital marketing challenges and opportunities faced by higher ed marketing professionals across the U.S.
Watch the Webinar
Higher Ed Marketing RFP Checklist
For a college or university, creating an RFP that meets your unique needs as a higher ed institution can be a challenge. Our comprehensive digital marketing RFP checklist was designed to guide higher ed marketers through the RFP writing process for better proposals and better results.
Get the Checklist
Content Measurement Tracker
Before starting a content marketing campaign it’s important to set goals and KPIs. Measuring your content performance against these KPIs will help to track your progress and optimize for success. So what should you be measuring? Find out with our Content Measurement Tracker!
Get the Tracker
Ultimate Keyword Checklist
Keywords are not only the foundation for your site content, but also influence paid media. And there's a lot of competition out there when it comes to keywords.So how do you know where to start with your research? We've compiled a Keyword Checklist to get your strategy started.
Get the Checklist
Best Practices in Inbound Marketing
Inbound marketing is one of the most successful methods of generating qualified leads. With consumers doing more research than ever before, it's up to you to provide them with content that meets their needs and answers their questions. Learn about current Inbound Marketing best practices and why they should matter to you and your organization.
Get the Game Plan
Rhode Island State Police
In collaboration with the Rhode Island State Police and Department of Transportation, we sought out to break stereotypes and change behavior in the horrific public health crisis of impaired driving. Utilizing highly emotion-driven and introspective interviews focusing on effects seen in our first responders, we developed and deployed a targeted social media campaign to maximize our campaign exposure to the audience that most needed to hear this eye-opening message.
Learn How We Did It
Best Practices in Inbound Marketing
Inbound marketing is one of the most successful methods of generating qualified leads. With consumers doing more research than ever before, it's up to you to provide them with content that meets their needs and answers their questions. Learn about current Inbound Marketing best practices and why they should matter to you and your organization.
Get the Game Plan
Content Measurement Tracker
Before starting a content marketing campaign it’s important to set goals and KPIs. Measuring your content performance against these KPIs will help to track your progress and optimize for success. So what should you be measuring? Find out with our Content Measurement Tracker!
Get the Tracker
Social Media Name Change Checklist
What’s in a name? A lot actually. Your name is one of the first impressions you make on the social media world, so it better be a good reflection of your brand. Need to optimize yours? We’ve compiled a checklist to help make the process easier.
Get the Checklist
Social Media Audit Checklist
Whether you’re just getting started with social media or you’ve had a brand presence for years, it’s important to periodically audit your social media properties. A social media audit gives you an idea of where your brand stands in the competitive landscape, and uncovers areas where you can improve your efforts.
Get the Checklist
American Wood Fibers: Pet Products
How do you create engagement on social media for a wood shavings pet bedding product? An integrated social media strategy rallies a community of over 100,000 small pet-loving fans to the AWF Facebook Page while a compelling content strategy drives above average engagement rates. A year after the launch of the Facebook Page, AWF pet bedding sales double.
Learn How We Did It
Rhode Island State Police
In collaboration with the Rhode Island State Police and Department of Transportation, we sought out to break stereotypes and change behavior in the horrific public health crisis of impaired driving. Utilizing highly emotion-driven and introspective interviews focusing on effects seen in our first responders, we developed and deployed a targeted social media campaign to maximize our campaign exposure to the audience that most needed to hear this eye-opening message.
Learn How We Did It
RI Department of Health Diabetes Prevention
The numbers are shocking. Almost 1 in 3 Rhode islanders are high risk for type-2 diabetes. This is due mostly to obesity, poor diet and lack of healthy lifestyle habits. Hence our challenge: To reach and motivate at-risk individuals to take action before they develop a deadly disease. But how do you reach and motivate people who, by the very nature of their condition, are unlikely to take action to benefit their health?
Learn How We Did It
Rhode Island Department of Motor Vehicles
How do you tell the population of a whole state to avoid going to the DMV? That was the challenge we had in June-July of 2017 as the RI DMV launched its RIMS computer implementation.
Learn how a dynamic, geo-targeted, and bilingual video and static ad sets can lead to more than 2.4M impressions, nearly 22,000-page interactions, and over double the average social CTR and engagement rates.
Learn How We Did It
Search Engine Optimization Cheat Sheet
Search Engine Optimization is constantly changing, but there are several essential elements that remain consistent. And it's important to get those SEO basics covered. We've put together a Search Engine Optimization Cheat Sheet that will give you a headstart in building a solid SEO strategy. Download the Cheat Sheet here.
Get the Cheat Sheet
Ultimate Keyword Checklist
Keywords are not only the foundation for your site content, but also influence paid media. And there's a lot of competition out there when it comes to keywords.So how do you know where to start with your research? We've compiled a Keyword Checklist to get your strategy started.
Get the Checklist
Best Practices in Inbound Marketing
Inbound marketing is one of the most successful methods of generating qualified leads. With consumers doing more research than ever before, it's up to you to provide them with content that meets their needs and answers their questions. Learn about current Inbound Marketing best practices and why they should matter to you and your organization.
Get the Game Plan
Digital Marketing Agency Checklist
Choosing a partner to help you create and implement your digital marketing strategy is a big decision. There are a lot of service providers with a number of different capabilities all vying for your business. We've developed a list you should reference when determining if the agency you’re considering is the right fit for you.
Get the Checklist
RI Department of Health Diabetes Prevention
The numbers are shocking. Almost 1 in 3 Rhode islanders are high risk for type-2 diabetes. This is due mostly to obesity, poor diet and lack of healthy lifestyle habits. Hence our challenge: To reach and motivate at-risk individuals to take action before they develop a deadly disease. But how do you reach and motivate people who, by the very nature of their condition, are unlikely to take action to benefit their health?
Learn How We Did It
FamilyStrong RI
How a digital marketing campaign can change shape to help a community? When we were asked to develop a campaign supporting Child Abuse and Neglect Awareness Month in April. Our focus quickly turned from awareness to action (conversions). Learn how an in-depth understanding of audience behavior, compelling messaging, and a multifaceted media approach led the FamilyStrong RI campaign to reach more 14.1M people, exceed paid search and social engagement; and generate more than 330 inquires.
Learn How We Did It
Marketing Automation 101
Let's face it. Understanding how to harness Marketing Automation can be a lot to take in all at once. Our team of strategists came together to share their insights to shape this guide to Marketing Automation for someone who's just getting started. Learn who it's best for, what it requires, and some other necessary elements you need to keep in mind.
Get the Guide
Best Practices in Inbound Marketing
Inbound marketing is one of the most successful methods of generating qualified leads. With consumers doing more research than ever before, it's up to you to provide them with content that meets their needs and answers their questions. Learn about current Inbound Marketing best practices and why they should matter to you and your organization.
Get the Game Plan
The Best Reports in Google Analytics
Want to get the most out of your Google Analytics? Collecting website and user data is great, but understanding how to interpret it is key. Learn which reports you should be looking at and why these reports matter with our Quick Tips for Google Analytics.
Get the Cheat Sheet
SMART Goal Checklist
Did you know that setting SMART (Specific, Measurable, Achievable, Relevant, Timely) goals can help you hone your strategy, analyze past efforts and predict future digital marketing outcomes. Download our SMART checklist to better inform your goals and see results!
Get the Cheat Sheet
Content Measurement Tracker
Before starting a content marketing campaign it’s important to set goals and KPIs. Measuring your content performance against these KPIs will help to track your progress and optimize for success. So what should you be measuring? Find out with our Content Measurement Tracker!
Get the Guide
Search Engine Optimization Cheat Sheet
Search Engine Optimization is constantly changing, but there are several essential elements that remain consistent. And it's important to get those SEO basics covered. We've put together a Search Engine Optimization Cheat Sheet that will give you a headstart in building a solid SEO strategy. Download the Cheat Sheet here.
Get the Cheat Sheet
The Best Reports in Google Analytics
Want to get the most out of your Google Analytics? Collecting website and user data is great, but understanding how to interpret it is key. Learn which reports you should be looking at and why these reports matter with our Quick Tips for Google Analytics.
Get the Cheat Sheet
Higher Ed Marketer’s Guide to UX-Driven Design
You never get a second chance to make a first impression. And, for prospective students, that first impression is often your website. A Higher Ed Marketer’s Guide to UX-Driven Design is an ebook created with the user experience of college or university websites in mind.
Get the Cheat Sheet
RI Department of Health Diabetes Prevention
The numbers are shocking. Almost 1 in 3 Rhode islanders are high risk for type-2 diabetes. This is due mostly to obesity, poor diet and lack of healthy lifestyle habits. Hence our challenge: To reach and motivate at-risk individuals to take action before they develop a deadly disease. But how do you reach and motivate people who, by the very nature of their condition, are unlikely to take action to benefit their health?
Learn How We Did It
B2B Strategy for Social Media
Implement a B2B social media marketing strategy based on trust, mutual respect, and two-way engagement.
Get the Guide
Best Practices for B2B Storytelling
B2B marketers sell themselves short if they don't think of their audience – other companies – as rational economic decision markers. Use the marketing funnel as an opportunity to grow your ROI.
Get the Guide
Digital Marketing Agency Checklist
Choosing a partner to help you create and implement your digital marketing strategy is a big decision. There are a lot of service providers with a number of different capabilities all vying for your business. We've developed a list you should reference when determining if the agency you’re considering is the right fit for you.
Get the Checklist
Digital Marketing Report Card
An A+ digital marketing strategy involves optimizing an increasingly complex web of tactics, testing, and metrics. Do you want to know how your digital marketing efforts stack up? Just in time for "back to school", take our quick quiz for INSTANT results on whether you make the grade.
Get your Grade
2018 State of Higher Ed Webinar
Are you considering higher ed marketing resolutions for 2018? Get the results of our industry-wide digital marketing survey via this pre-recorded webinar. You will gain insights into key digital marketing challenges and opportunities faced by higher ed marketing professionals across the U.S.
Watch the Webinar
Higher Ed Marketing RFP Checklist
For a college or university, creating an RFP that meets your unique needs as a higher ed institution can be a challenge. Our comprehensive digital marketing RFP checklist was designed to guide higher ed marketers through the RFP writing process for better proposals and better results.
Get the Checklist
Content Measurement Tracker
Before starting a content marketing campaign it’s important to set goals and KPIs. Measuring your content performance against these KPIs will help to track your progress and optimize for success. So what should you be measuring? Find out with our Content Measurement Tracker!
Get the Tracker
Social Media Name Change Checklist
What’s in a name? A lot actually. Your name is one of the first impressions you make on the social media world, so it better be a good reflection of your brand. Need to optimize yours? We’ve compiled a checklist to help make the process easier.
Get the Checklist
Social Media Audit Checklist
Whether you’re just getting started with social media or you’ve had a brand presence for years, it’s important to periodically audit your social media properties. A social media audit gives you an idea of where your brand stands in the competitive landscape, and uncovers areas where you can improve your efforts.
Get the Checklist
Rhode Island Department of Motor Vehicles
How do you tell the population of a whole state to avoid going to the DMV? That was the challenge we had in June-July of 2017 as the RI DMV launched its RIMS computer implementation.
Learn how a dynamic, geo-targeted, and bilingual video and static ad sets can lead to more than 2.4M impressions, nearly 22,000-page interactions, and over double the average social CTR and engagement rates.
Learn How We Did It
American Wood Fibers: Pet Products
How do you create engagement on social media for a wood shavings pet bedding product? An integrated social media strategy rallies a community of over 100,000 small pet-loving fans to the AWF Facebook Page while a compelling content strategy drives above average engagement rates. A year after the launch of the Facebook Page, AWF pet bedding sales double.
Learn How We Did It
RI Department of Health Diabetes Prevention
The numbers are shocking. Almost 1 in 3 Rhode islanders are high risk for type-2 diabetes. This is due mostly to obesity, poor diet and lack of healthy lifestyle habits. Hence our challenge: To reach and motivate at-risk individuals to take action before they develop a deadly disease. But how do you reach and motivate people who, by the very nature of their condition, are unlikely to take action to benefit their health?
Learn How We Did It
Rhode Island State Police
In collaboration with the Rhode Island State Police and Department of Transportation, we sought out to break stereotypes and change behavior in the horrific public health crisis of impaired driving. Utilizing highly emotion-driven and introspective interviews focusing on effects seen in our first responders, we developed and deployed a targeted social media campaign to maximize our campaign exposure to the audience that most needed to hear this eye-opening message.
Learn How We Did It
FamilyStrong RI
How a digital marketing campaign can change shape to help a community? When we were asked to develop a campaign supporting Child Abuse and Neglect Awareness Month in April. Our focus quickly turned from awareness to action (conversions). Learn how an in-depth understanding of audience behavior, compelling messaging, and a multifaceted media approach led the FamilyStrong RI campaign to reach more 14.1M people, exceed paid search and social engagement; and generate more than 330 inquires.
Learn How We Did It
Search Engine Optimization Cheat Sheet
Search Engine Optimization is constantly changing, but there are several essential elements that remain consistent. And it's important to get those SEO basics covered. We've put together a Search Engine Optimization Cheat Sheet that will give you a headstart in building a solid SEO strategy. Download the Cheat Sheet here.
Get the Cheat Sheet
Ultimate Keyword Checklist
Keywords are not only the foundation for your site content, but also influence paid media. And there's a lot of competition out there when it comes to keywords.So how do you know where to start with your research? We've compiled a Keyword Checklist to get your strategy started.
Get the Checklist
Marketing Automation 101
Let's face it. Understanding how to harness Marketing Automation can be a lot to take in all at once. Our team of strategists came together to share their insights to shape this guide to Marketing Automation for someone who's just getting started. Learn who it's best for, what it requires, and some other necessary elements you need to keep in mind.
Get the Guide
Best Practices in Inbound Marketing
Inbound marketing is one of the most successful methods of generating qualified leads. With consumers doing more research than ever before, it's up to you to provide them with content that meets their needs and answers their questions. Learn about current Inbound Marketing best practices and why they should matter to you and your organization.
Get the Game Plan
The Best Reports in Google Analytics
Want to get the most out of your Google Analytics? Collecting website and user data is great, but understanding how to interpret it is key. Learn which reports you should be looking at and why these reports matter with our Quick Tips for Google Analytics.
Get the Cheat Sheet
SMART Goal Checklist
Did you know that setting SMART (Specific, Measurable, Achievable, Relevant, Timely) goals can help you hone your strategy, analyze past efforts and predict future digital marketing outcomes. Download our SMART checklist to better inform your goals and see results!
Get the Cheat Sheet
Higher Ed Marketer’s Guide to UX-Driven Design
You never get a second chance to make a first impression. And, for prospective students, that first impression is often your website. A Higher Ed Marketer’s Guide to UX-Driven Design is an ebook created with the user experience of college or university websites in mind.
Get the Cheat Sheet
