BACK TO SERVICES

Marketing Strategy

Marketing Strategy Icon

There is no such thing as a one-size-fits-all marketing strategy. Digital marketing demands an approach that will keep your brand top of mind at every stage of your customer’s journey. Ours is rooted in research, measurement and an overall mastery of your marketing funnel that considers your unique goals, audience, and resources.

Goal and Gap Analysis We take your digital pulse − gathering existing customer insights, KPIs, capabilities, and touchpoints − to establish where you are today and where you aspire to be.

Persona Development We examine the goals, challenges, and backgrounds of your ideal customers for a holistic understanding of each distinct segment. We even offer focus group testing and quantitative analysis if you’re in need of a fresh perspective on customer experience.

Digital Marketing Roadmap We work with you to align channels, tactics and touch points to each of your targeted segments and create a one-to-one, data-powered strategy designed to accelerate the customer journey.

Measurement Plan Our Google-certified experts will channel broad analytical expertise to develop a measurement plan and advanced predictive modeling methodology to help you make informed marketing decisions based on real data.

You can choose to implement our recommendations in-house, work with us to execute, or decide on some combination of both. Our “crawl, walk, run” approach to client collaboration gives you the flexibility to opt in or out of support as your resources and expertise allow.

Featured Case Studies
Featured Case Studies

How We Did Something Amazing for a Client

Related Blog Posts
Related Blog Posts
The Difference Between Millennials and Generation Z

The Difference Between Millennials and Generation Z

When we think of the future of marketing, what comes to mind? Social media, technology, and millennials. Many companies, especially those dipping their toe into the pool of online media, are studying everything “millennial” – what they like, care about, and want to put their money in. Much research has been done to study this […]

Five Ways To Say Thank You To Your Customers

Five Ways To Say Thank You To Your Customers

Every Thanksgiving comes and goes and we take the time to give thanks to the special people in our lives, and that should include our customers. Part of what we do as marketers is to create a brand that your customers want to be involved with. No matter the industry, the product or service that […]

Review Syndication: 7 Questions to Consider Before You Syndicate Reviews

Review Syndication: 7 Questions to Consider Before You Syndicate Reviews

Nothing incites people to buy a product like a great review with a high rating. And nothing deters them more than a poor review with a low rating. Except, perhaps, no rating at all. In fact, 92% of consumers hesitate to make a purchase when there are no reviews for a product. Even products sold […]