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Marketing Strategy

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There is no such thing as a one-size-fits-all marketing strategy. Digital marketing demands an approach that will keep your brand top of mind at every stage of your customer’s journey. Ours is rooted in research, measurement and an overall mastery of your marketing funnel that considers your unique goals, audience, and resources.

Goal and Gap Analysis We take your digital pulse − gathering existing customer insights, KPIs, capabilities, and touchpoints − to establish where you are today and where you aspire to be.

Persona Development We examine the goals, challenges, and backgrounds of your ideal customers for a holistic understanding of each distinct segment. We even offer focus group testing and quantitative analysis if you’re in need of a fresh perspective on customer experience.

Digital Marketing Roadmap We work with you to align channels, tactics and touch points to each of your targeted segments and create a one-to-one, data-powered strategy designed to accelerate the customer journey.

Measurement Plan Our Google-certified experts will channel broad analytical expertise to develop a measurement plan and advanced predictive modeling methodology to help you make informed marketing decisions based on real data.

You can choose to implement our recommendations in-house, work with us to execute, or decide on some combination of both. Our “crawl, walk, run” approach to client collaboration gives you the flexibility to opt in or out of support as your resources and expertise allow.

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Featured Case Studies

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Featured Resources
Featured Resources
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Digital Marketing Agency Checklist

Choosing a partner to help you create and implement your digital marketing strategy is a big decision. There are a lot of service providers with a number of different capabilities all vying for your business. We’ve developed a list you should reference when determining if the agency you’re considering is the right fit for you.

Get the Checklist
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Best Practices in Inbound Marketing

Inbound marketing is one of the most successful methods of generating qualified leads. With consumers doing more research than ever before, it’s up to you to provide them with content that meets their needs and answers their questions. Learn about current Inbound Marketing best practices and why they should matter to you and your organization.

Get the Game Plan

SMART Goal Checklist

Did you know that setting SMART (Specific, Measurable, Achievable, Relevant, Timely) goals can help you hone your strategy, analyze past efforts and predict future digital marketing outcomes. Download our SMART checklist to better inform your goals and see results!

Get the Cheat Sheet
Digital Marketing Agency image

Digital Marketing Agency Checklist

Choosing a partner to help you create and implement your digital marketing strategy is a big decision. There are a lot of service providers with a number of different capabilities all vying for your business. We’ve developed a list you should reference when determining if the agency you’re considering is the right fit for you.

Get the Checklist
Inbound Marketing img

Best Practices in Inbound Marketing

Inbound marketing is one of the most successful methods of generating qualified leads. With consumers doing more research than ever before, it’s up to you to provide them with content that meets their needs and answers their questions. Learn about current Inbound Marketing best practices and why they should matter to you and your organization.

Get the Game Plan

SMART Goal Checklist

Did you know that setting SMART (Specific, Measurable, Achievable, Relevant, Timely) goals can help you hone your strategy, analyze past efforts and predict future digital marketing outcomes. Download our SMART checklist to better inform your goals and see results!

Get the Cheat Sheet

Digital Marketing Report Card

An A+ digital marketing strategy involves optimizing an increasingly complex web of tactics, testing, and metrics. Do you want to know how your digital marketing efforts stack up? Just in time for “back to school”, take our quick quiz for INSTANT results on whether you make the grade.

Get your Grade

[tlpportfolio id=”3138″ title=”MARKETING STRATEGY”]

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