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Integrated Analytics

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The era of big data has empowered marketers with more metrics than ever before. The question is how to make sense of it all. Our Google Analytics-certified strategists practice integrated, insight-driven reporting based on data across a range of digital platforms to give you a comprehensive understanding of all your marketing channels.

  • Predictive Modeling
  • Custom Reporting & Dashboards
  • Conversion Optimization
  • Descriptive Modeling
  • Data Visualization
  • Measurement Plan Development
  • Analytics Setup
  • Measurement Audit

Whether you source data from Google Analytics, an email service provider, a CRM or business intelligence software, our integrated analytics offerings harmonize your reporting and deliver insightful analysis that tells the whole story.

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Featured Case Studies

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Featured Resources
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The Best Reports in Google Analytics

Want to get the most out of your Google Analytics? Collecting website and user data is great, but understanding how to interpret it is key. Learn which reports you should be looking at and why these reports matter with our Quick Tips for Google Analytics.

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Content Measurement Tracker

Before starting a content marketing campaign it’s important to set goals and KPIs. Measuring your content performance against these KPIs will help to track your progress and optimize for success. So what should you be measuring? Find out with our Content Measurement Tracker!

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SMART Goal Checklist

Did you know that setting SMART (Specific, Measurable, Achievable, Relevant, Timely) goals can help you hone your strategy, analyze past efforts and predict future digital marketing outcomes. Download our SMART checklist to better inform your goals and see results!

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SMART Goal Checklist

Did you know that setting SMART (Specific, Measurable, Achievable, Relevant, Timely) goals can help you hone your strategy, analyze past efforts and predict future digital marketing outcomes. Download our SMART checklist to better inform your goals and see results!

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Related Blog Posts
Related Blog Posts
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Why Measure Cost Per Acquisition?

Cost Per Acquisition is an important metric that can help you gain useful insights on true return on investment. If you haven’t already, we recommend starting off by learning why a digital measurement plan is an important first step in your marketing strategy. One of the primary concerns facing businesses today is determining whether or […]

Why Attribution Matters: Digital Marketing Measurement

Why Attribution Matters: Digital Marketing Measurement

If you’ve read our blog before you’ve heard us talk about the importance of digital marketing measurement. But how exactly can you get an idea of what’s working for your digital marketing strategy and any areas for improvement? This is where attribution comes into play. Attribution, or the process of assigning credit for a conversion […]

A Digital Marketer’s Approach to Higher Education Technology

A Digital Marketer’s Approach to Higher Education Technology

Many challenges exist for higher ed marketers, such as measuring student engagement and increasing student enrollment while dealing with higher competition. Balancing strategy, campaigns, and measurement and doing all of it well can be a strain on marketing teams everywhere. So it’s no wonder that we eagerly jump at the chance to use technology to […]