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Integrated Analytics

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The era of big data has empowered marketers with more metrics than ever before. The question is how to make sense of it all. Our Google Analytics-certified strategists practice integrated, insight-driven reporting based on data across a range of digital platforms to give you a comprehensive understanding of all your marketing channels.

  • Predictive Modeling
  • Custom Reporting & Dashboards
  • Conversion Optimization
  • Descriptive Modeling
  • Data Visualization
  • Measurement Plan Development
  • Analytics Setup
  • Measurement Audit

Whether you source data from Google Analytics, an email service provider, a CRM or business intelligence software, our integrated analytics offerings harmonize your reporting and deliver insightful analysis that tells the whole story.

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Featured Case Studies

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Featured Resources
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The Best Reports in Google Analytics

Want to get the most out of your Google Analytics? Collecting website and user data is great, but understanding how to interpret it is key. Learn which reports you should be looking at and why these reports matter with our Quick Tips for Google Analytics.

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Content Measurement Tracker

Before starting a content marketing campaign it’s important to set goals and KPIs. Measuring your content performance against these KPIs will help to track your progress and optimize for success. So what should you be measuring? Find out with our Content Measurement Tracker!

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SMART Goal Checklist

Did you know that setting SMART (Specific, Measurable, Achievable, Relevant, Timely) goals can help you hone your strategy, analyze past efforts and predict future digital marketing outcomes. Download our SMART checklist to better inform your goals and see results!

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SMART Goal Checklist

Did you know that setting SMART (Specific, Measurable, Achievable, Relevant, Timely) goals can help you hone your strategy, analyze past efforts and predict future digital marketing outcomes. Download our SMART checklist to better inform your goals and see results!

Get the Cheat Sheet
Related Blog Posts
Related Blog Posts
Top Benefits of Using Google Tag Manager

Top Benefits of Using Google Tag Manager

What is Google Tag Manager? Simply put, Google Tag Manager is a free tool offered by Google that allows your marketing team or agency the ability to add and edit your own website tags without involving “the website guy.” Nothing against our fellow web developers, but setting up a remarketing, conversion tracking, or analytics campaigns […]

3 Kinds of Benchmarks Digital Marketers Must Measure

3 Kinds of Benchmarks Digital Marketers Must Measure

Everyone loves a good benchmark. And why not? To paraphrase Alistair Kroll, author of Lean Analytics, “you don’t know if you’re crushing it or being crushed” unless you have a line in the sand.  Benchmarks are the inspirational lines that encourage you to identify areas for improvement, set clear objectives, and improve performance over time. They also serve as critical proof […]

Why Measure Cost Per Acquisition?

Why Measure Cost Per Acquisition?

Cost Per Acquisition is an important metric that can help you gain useful insights on true return on investment. If you haven’t already, we recommend starting off by learning why a digital measurement plan is an important first step in your marketing strategy. One of the primary concerns facing businesses today is determining whether or […]