When stepping into development of any social media marketing strategy, there can be an overwhelming plethora of options for where your content can make it’s home. Sure, you’ve heard of the more traditional networks such as Facebook, Twitter, Instagram, and others – but you may not have taken as deep a dive into the powerful enigma that is Reddit.
WHAT IS REDDIT?
Believe it or not, Reddit is one of the original social networks, dating back to their initial launch in 2005. What once started as more of a social indexing site has rapidly evolved into what’s known as “the front page of the internet.” Now boasting as many active users as Twitter, the once niche site is now giving the mainstream powerhouses a run for their money with overall engagement rates.
Reddit is a social network that operates on a fairly straightforward system of content sharing, commenting and ranking. But don’t let the simple design fool you, this unique network is a traffic powerhouse jam-packed with it’s own nuances and opportunities.
At first glance, Reddit’s UI can seem a little daunting. There is a lot of content in one place, with over 11 million posts being submitted each month. Content on Reddit is organized by “subreddits,” all which serve as a sort of group organized by topic. Subreddits exists for everything you could possibly think of; from coffee to cricket and everything in between.
is an Account Executive at RDW Group. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. Outside the office he can be found running silly distances to the beats of electronic music, capturing life through a camera lens, and soaking in the hop cologne at RI’s bountiful local breweries.