We’d like to share just a few of the many epiphanies we’ve enjoyed thus far on this journey. We hope they’ll be helpful as you think about your own digital marketing future.
- Embrace experimentation. This is a must for client and agency alike. Digital marketing is about trial, learning and adapting. To borrow an Eastern thought, we find perfection in imperfection.
- This is a human-centered affair. While marketing is awash in data, technology and process, the underlying phenomena concern beautifully unpredictable human thoughts, emotions and behaviors.
- It only looks easy. Don’t be fooled by the easy-to-use tools and ready access to deep data. Producing content, sustaining online communities and nurturing leads are labor-intensive endeavors that require planning, effort and incredible attention to detail.
Beyond the exciting new approach and capabilities, what makes Incentric Digital Marketing extra-special is the in-house access to RDW Group (our full-service advertising and public relations agency) and iFactory (our interactive strategy, design and development team). Together, they facilitate the entire lifespan of a consumer relationship.
How is your own change story going? We hope you’ll have an opportunity to cross paths with our Incentric team some time soon. It very well may change the way you do business and see success — for the better, of course.
Jim Pontarelli is RDW Group’s President and lead researcher and planner. Over the years, he’s worked on numerous Fortune 100 brands. Endlessly curious about how people think and behave, he recently became a licensed clinical social worker and trained group therapist.