(Providence, RI) – Citing increased demand for digital marketing services from their diverse client base, RDW Group, the Providence-based integrated marketing communications firm, has launched its digital marketing sub-brand, Incentric Digital Marketing, the company announced today.
Incentric Digital Marketing will provide a full spectrum of integrated digital marketing services, including: digital marketing strategy, content marketing, social media, SEO, SEM and digital advertising, marketing automation, integrated analytics and web design. ““Digital marketing is a rapidly growing competency within our agency,” said James Malachowski, Chairman and managing partner of RDW Group. “We formed Incentric Digital Marketing to accelerate our investment in digital talent and services, and to provide our clients with an agile platform for the easy adoption of data-driven solutions. Incentric represents the future direction of our business and our industry.
“Incentric also complements our web design and development sub-brand, iFactory, which for more than a decade has served our clients as a stand-alone web design and development specialty. Incentric will operate in much the same way: serving the digital marketing needs of RDW Group’s many integrated client challenges, and also operating as a stand-alone digital marketing entity. Together, we form a powerful suite of fully integrated marketing services that offer both specialization and integration, depending on the client need,” Malachowski said.
Incentric Digital Marketing will be led and managed by Sarah Johnson, who has been leading RDW Group’s social media and digital marketing efforts for the past three years.
“We’re excited to share the news of the launch of our new digital marketing brand,” Johnson said. “We are founded on the belief that a more personal level of digital engagement is a key to helping clients win customers and conquer their markets. Incentric is an evolution of our current RDW Group team and capabilities, and has been formed to help our clients better understand the power of these diverse offerings and to provide honest, authentic digital marketing solutions that achieve results.”
Phil Loscoe is an account manager and partner at Incentric with a few decades experience leading client strategies in the healthcare, construction, higher ed, lottery services and other industries. He also believes he is the world’s biggest Notre Dame football fan.