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Making the Most of Google Data Studio Reporting

February 28th, 2019 Posted by Integrated Analytics No Comment yet

You may have seen that a while back Google announced that Data Studio, Google’s free data visualization and reporting product, was officially out of Beta…and we’re super excited about it! We also thought that now would be a good time to share some of what we’ve learned since we started using the reporting tool in 2016.

First of all, one of the reasons we love Data Studio is because of its easy integration with other Google products (after all, it’s now part of the Google Marketing Platform) like Google Ads, Doubleclick, and Google Analytics.  This makes for easy and quick reporting and data visualization. Before Data Studio you might have downloaded data into a spreadsheet, arranged everything as needed via a pivot table, created a graph or table, and copied it into a presentation or made it look nice in spreadsheet form. Now Data Studio allows you to cut out a good number of those steps by pulling in the data directly from the source into a format of your choosing (graph, chart, table, etc.).  Sounds great, right? Here are some tips to make your reporting even more streamlined. (more…)

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Marketing Analytics: Uncover The Health of Your Data

February 25th, 2019 Posted by Integrated Analytics No Comment yet

We’ve talked before about getting your marketing analytics squared away for 2019, but one of the first steps is understanding the health of your data so that before you start analyzing performance you can know if the numbers are right. So where do you start? We’ve outlined a few key areas that will help you understand how your data is doing. (more…)

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3 Tips to Improve Your Content Calendar

February 14th, 2019 Posted by Content Marketing No Comment yet

There’s no question about it, content is a substantial component of a successful digital marketing strategy, and as savvy marketers, we know the best way to map content is with an editorial calendar. Surprisingly, we heard from LinkedIn that only 30% of marketers have a content strategy documented.

To help close the gap we’re revealing three tips to improve your content calendar. So, whether you’re in the midst of creating a calendar or refining it, here are some important considerations. (more…)

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The Rise of Video Marketing: Everything You Need to Know

February 12th, 2019 Posted by Content Marketing No Comment yet

In the world of content marketing, brands are constantly competing to have the most engaging, shareable content, with new trends arising on a regular basis. Standing out amongst these trends is video marketing, an approach that aims to increase engagement by incorporating video content into the mix. This method of communicating to consumers has taken the industry by storm, as it transitioned from being a secondary marketing tactic to a primary focus. Marketers are quickly learning that video marketing is an invaluable tool for any brand, as it not only heightens brand awareness but also allows brands to connect with prospects. In fact, more than 50% of consumers want to see videos from brands, more than any other type of content. (more…)

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The Current State of Social Media Algorithms

February 8th, 2019 Posted by News, Social Media No Comment yet

As marketers, it’s our job to stay on top of the ever-evolving social media algorithms that make social media tick. Without knowing the ins and outs of Facebook, Twitter, Instagram, and LinkedIn, how can we optimize our content to ensure the best possible results for our clients, and for ourselves?

What’s a social media algorithm, you ask? Social media algorithms are a way of sorting posts based on their relevance to users, instead of by post time. This allows social networks to prioritize which content their users see based on the likelihood that they’ll engage with a post. It’s great for users because they see more of the content they’re interested in, but for brands, it can lead to challenges.

Don’t have time to do the research required to be in the know about the current state of algorithms, and how to use them to your advantage? No worries, we’ve got you covered. (more…)