When stepping into development of any social media marketing strategy, there can be an overwhelming plethora of options for where your content can make it’s home. Sure, you’ve heard of the more traditional networks such as Facebook, Twitter, Instagram, and others – but you may not have taken as deep a dive into the powerful enigma that is Reddit.
Wondering where to find the nearest Starbucks to get your fall pumpkin spice fix? “Just Bing it!” …said no one ever.
Despite underwhelming popularity, Bing is bigger than you think, and while certainly not the most popular search engine, about 33% of all searches in the USA last year were from Bing. While clearly “little brother” to the almighty Google, Bing often doesn’t get the credit it rightly deserves. As marketers, we cannot ignore its presence!
There are a lot of reasons we recommend you consider incorporating advertising on Bing into your strategy. Worried about rocking the boat with your current mix? Try an 80/20 approach and allocate a small portion of your Google paid search budget to Bing Ads and test the waters. Diversifying your marketing mix between Google and Bing will also allow you to test different audiences who frequent each platform. For example, Bing is typically known for having an older, wealthier user-base. According to Bing, about 40% of the network is between 35-54 years old and over one-third of Bing users have a household income of over $100,000.(more…)
One in 20 Google searches are for health-related information and with over 3.5 billion Google searches per day, there are around 175 million health-related searches on Google alone, daily. People are searching for digital healthcare information, is your healthcare institution meeting them where they’re at? Here’s how digital advertising for healthcare can help you succeed.
The demands on your organization to create enough valuable (and relevant) content are greater than ever. So how can you ensure quality when quantity becomes a necessary evil? Here’s one way to create effective content that’s clear, on point, and pleasant to read. (more…)
Higher ed marketing is one of our favorite topics here at Incentric. It’s one of the reasons we conducted our first annual State of Higher Ed Marketing survey earlier this year. We are happy to share three key takeaways from that survey as the final installment of our Back to School series. (more…)