July 28th, 2017 Posted by Sarah Johnson Higher Education No Comment yet
Take a look at your current student enrollment marketing approach. What does it include? If yours is like most higher-ed institutions, you have a thoughtfully designed website, well-managed social properties, a solid email marketing program, and a paid media strategy designed to attract qualified leads. The catch is that, in the mad rush to launch a new campaign, many institutions drop the ball when it comes to important details that can make or break your marketing plan. (more…)
July 20th, 2017 Posted by Phil Loscoe B2B No Comment yet
Phil Loscoe, our resident B2B marketing doyen, shares 5 ways you can leverage digital B2B lead generation tactics to increase leads and grow ROI.
In the popular 1996 Tom Cruise movie Jerry Maguire, Cuba Gooding’s character –wide receiver Rod Tidwell – famously defined his needs via four important words: (more…)
July 18th, 2017 Posted by Sarah Johnson Content Marketing, Higher Education, Strategy No Comment yet
With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s because it’s incredibly challenging. In years past, the key to college and university branding might’ve been killer direct mailers or beautiful collateral. While both of those examples are still important, the current climate requires cutting through the clutter more effectively. (more…)