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The Key to Mastering Measurement and Showing ROI

February 15th, 2017 Posted by Integrated Analytics No Comment yet

With the advent of digital marketing, measuring the key performance indicators of your marketing campaigns has not only become possible, but much easier than the guesswork and trend analysis used in the days of purely traditional advertising. There are many different methods of measurement available.

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6 Social Media Networks Higher-Ed Marketers Should Not Ignore

February 10th, 2017 Posted by Higher Education, Social Media No Comment yet

If you’re a higher-ed marketer you’re probably used to the ongoing competition for quality applicants, and now you’re also competing for their attention online. After all, to reach your audience you have to meet them where they are, right?

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8 Digital Marketing Resolutions for 2017

February 2nd, 2017 Posted by Marketing Automation, SEM & SEO, Strategy No Comment yet

It’s time to hit the ground running in the new year, digital marketers. That’s why we’ve pulled together a list of digital marketing resolutions that will help you market more wisely and tackle ROI. So, get ready to put the last twelve months of marketing efforts behind you with 8 ways to be better, faster and more profitable in 2017. (more…)

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RDW’s Latest Positive Change: Incentric Digital Marketing

February 1st, 2017 Posted by Incentric No Comment yet

It’s easy to feel cliché when talking about change, for good reason: Because change is the basic truth of all things. At RDW Group, we’re devoted to change for the better. We strive to make positive change happen — in part, by changing ourselves. Our latest and perhaps most exciting development is the launch of Incentric, our digital specialty group. Incentric Digital Marketing is our agency’s pace-setter and growth node. This nimble team, along with supporting resources throughout the agency, is accelerating our client’s adoption of digital tools. Incentric is helping a wide range of organizations shape the thoughts and behaviors of their audiences in exciting new ways. (more…)