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5 Reasons Website Visitors Bounce and What You Can Do to Stop It

March 17th, 2017 Posted by Integrated Analytics, Web Design & Technology No Comment yet

Have you checked the bounce rate for your website lately? Whatever it is, I’d be willing to bet it’s too high. According to data analytics company Kissmetrics, website bounce rates average about 40%. That means nearly half of your users may be leaving your website after visiting a single page. (more…)

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5 Ways to Measure Paid Social Media Success

March 13th, 2017 Posted by Advertising & Creative, Integrated Analytics, Social Media No Comment yet

If you’re running paid social media campaigns (and in today’s social media landscape, you should be) you’ll need to measure paid social media performance. With so much data provided by the various social media platforms (*cough cough, Facebook*) it can be easy to get lost in a sea of numbers. So where do you start? Here are a handful of metrics to take a look at when measuring the success of your latest campaign. (more…)

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Why Playing it S.M.A.R.T. with Digital Marketing Gets Better Results

March 2nd, 2017 Posted by Integrated Analytics, Strategy No Comment yet

Not long ago, in a place way down under, a well-meaning supermarket chain asked Twitter followers to fill in the blank for the following statement, “I became an ALDI lover when I tasted ____ for the first time.”

  Predictably, the outcome wasn’t great. What followed was an onslaught of jocular wordplay one user called “the bitter tears of social media gone wrong.” Twitter trolls replied with everything from “horse” to “cheap beer” to worse (that I won’t repeat). The tweet was deleted before the situation got crazy but it does make you wonder. What was the brand thinking? (more…)

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The Importance of Storytelling in Healthcare Marketing

February 26th, 2017 Posted by Content Marketing, Healthcare, Social Media No Comment yet

Now, more than ever, there are tools and methods available to allow marketers to understand what makes people tick. It is crucial we appreciate the wants, needs, and habits of each and every one of our personas to be relevant in an incredibly competitive marketplace, like healthcare marketing. (more…)

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SEM vs SEO and the Battle for Search Supremacy

February 20th, 2017 Posted by SEM & SEO No Comment yet

In the fight over search engine results dominance, is there a clear winner between SEO and SEM?

The answer is: not really. In fact, Search Engine Optimization and Paid Search can work together.

Since Google’s algorithm updates the past several years, there has been much speculation around the “death” of SEO.