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Why Playing it S.M.A.R.T. with Digital Marketing Gets Better Results

March 2nd, 2017 Posted by Integrated Analytics, Strategy No Comment yet

Not long ago, in a place way down under, a well-meaning supermarket chain asked Twitter followers to fill in the blank for the following statement, “I became an ALDI lover when I tasted ____ for the first time.”

  Predictably, the outcome wasn’t great. What followed was an onslaught of jocular wordplay one user called “the bitter tears of social media gone wrong.” Twitter trolls replied with everything from “horse” to “cheap beer” to worse (that I won’t repeat). The tweet was deleted before the situation got crazy but it does make you wonder. What was the brand thinking? (more…)

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The Importance of Storytelling in Healthcare Marketing

February 26th, 2017 Posted by Content Marketing, Social Media No Comment yet
Now, more than ever, there are tools and methods available to allow marketers to understand what makes people tick. It is crucial we appreciate the wants, needs, and habits of each and every one of our personas to be relevant in an incredibly competitive marketplace, like healthcare marketing. (more…)
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SEM vs SEO and the Battle for Search Supremacy

February 20th, 2017 Posted by SEM and Digital Advertising, SEO No Comment yet

In the fight over search engine results dominance, is there a clear winner between SEO and SEM?

The answer is: not really. In fact, Search Engine Optimization and Paid Search can work together.

Since Google’s algorithm updates the past several years, there has been much speculation around the “death” of SEO.

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The Key to Mastering Measurement and Showing ROI

February 15th, 2017 Posted by Integrated Analytics No Comment yet

With the advent of digital marketing, measuring the key performance indicators of your marketing campaigns has not only become possible, but much easier than the guesswork and trend analysis used in the days of purely traditional advertising. There are many different methods of measurement available.

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6 Social Media Networks Higher-Ed Marketers Should Not Ignore

February 10th, 2017 Posted by Higher Education, Social Media No Comment yet

If you’re a higher-ed marketer you’re probably used to the ongoing competition for quality applicants, and now you’re also competing for their attention online. After all, to reach your audience you have to meet them where they are, right?