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facebook ads resonate audience

7 Reasons Facebook Ads Aren’t Resonating With Your Audience

April 19th, 2017 Posted by Advertising & Creative, Social Media No Comment yet

With the decline of organic reach on Facebook, the need to incorporate sponsored content into your strategy can no longer be ignored. Even with a modest budget, Facebook Ads can result in social engagements, web traffic, and, ultimately, conversions for your brand when used effectively. Already running ads for your page but something’s just not clicking? You may be making one of these mistakes. (more…)

RDW Launches Incentric Digital Marketing

RDW Group Launches Incentric Digital Marketing: New Digital Marketing Sub-Brand

April 3rd, 2017 Posted by Incentric No Comment yet

Incentric Digital Marketing becomes part of the RDW Group family, joining web design and development sub-brand iFactory in providing integrated communications services to a broad spectrum of regional clients. (more…)

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The Benchwarmer’s Guide to Lead Scoring

March 27th, 2017 Posted by Marketing Automation 1 comment

Larry Bird once said, “It doesn’t matter who scores the points, it’s who can get the ball to the scorer.” You could probably say the same about most marketing and sales teams. We marketers work tirelessly; creating countless campaigns to generate leads and pass them on to our sales superstars for what we hope will become a slam dunk close. (more…)

select digital marketing agency

How to Choose the Right Digital Marketing Agency for You

March 25th, 2017 Posted by Strategy 1 comment

When it comes down to it, selecting a partner to support you with digital marketing is just plain challenging. The landscape is crowded. The jargon is overwhelming. Sometimes it can feel like you’re not quite sure what you’re looking for. So what should you consider when selecting the right digital marketing agency for your needs? (more…)

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How To Get the Most Out of the AdWords IF Function

March 24th, 2017 Posted by Advertising & Creative, Integrated Analytics, SEM & SEO No Comment yet

You may have seen that Adwords recently rolled out IF functions for Search ads. This is a great way to easily personalize your ads by device or audience list and works similarly to ad customizers which adapt your text ads to what someone is searching for, their device, their location, and more. But for IF functions…you don’t have to use a feed! (more…)