In the fight over search engine results dominance, is there a clear winner between SEO and SEM?
The answer is: not really. In fact, Search Engine Optimization and Paid Search can work together.
Since Google’s algorithm updates the past several years, there has been much speculation around the “death” of SEO.
With the advent of digital marketing, measuring the key performance indicators of your marketing campaigns has not only become possible, but much easier than the guesswork and trend analysis used in the days of purely traditional advertising. There are many different methods of measurement available.