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select digital marketing agency

How to Choose the Right Digital Marketing Agency for You

March 25th, 2017 Posted by Strategy 1 comment
When it comes down to it, selecting a partner to support you with digital marketing is just plain challenging. The landscape is crowded. The jargon is overwhelming. Sometimes it can feel like you’re not quite sure what you’re looking for. So what should you consider when selecting the right digital marketing agency for your needs? (more…)
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How To Get the Most Out of the AdWords IF Function

March 24th, 2017 Posted by Integrated Analytics, SEM and Digital Advertising No Comment yet
You may have seen that Adwords recently rolled out IF functions for Search ads. This is a great way to easily personalize your ads by device or audience list and works similarly to ad customizers which adapt your text ads to what someone is searching for, their device, their location, and more. But for IF functions…you don’t have to use a feed! (more…)
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5 Reasons Website Visitors Bounce and What You Can Do to Stop It

March 17th, 2017 Posted by Integrated Analytics, Web Design No Comment yet
Have you checked the bounce rate for your website lately? Whatever it is, I’d be willing to bet it’s too high. According to data analytics company Kissmetrics, website bounce rates average about 40%. That means nearly half of your users may be leaving your website after visiting a single page. (more…)
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5 Ways to Measure Paid Social Media Success

March 13th, 2017 Posted by Integrated Analytics, SEM and Digital Advertising, Social Media No Comment yet

If you’re running paid social media campaigns (and in today’s social media landscape, you should be) you’ll need to measure paid social media performance. With so much data provided by the various social media platforms (*cough cough, Facebook*) it can be easy to get lost in a sea of numbers. So where do you start? Here are a handful of metrics to take a look at when measuring the success of your latest campaign. (more…)

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Why Playing it S.M.A.R.T. with Digital Marketing Gets Better Results

March 2nd, 2017 Posted by Integrated Analytics, Strategy No Comment yet

Not long ago, in a place way down under, a well-meaning supermarket chain asked Twitter followers to fill in the blank for the following statement, “I became an ALDI lover when I tasted ____ for the first time.”

  Predictably, the outcome wasn’t great. What followed was an onslaught of jocular wordplay one user called “the bitter tears of social media gone wrong.” Twitter trolls replied with everything from “horse” to “cheap beer” to worse (that I won’t repeat). The tweet was deleted before the situation got crazy but it does make you wonder. What was the brand thinking? (more…)