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What to Consider When Assessing Website Accessibility

May 23rd, 2017 Posted by Web Design No Comment yet

When it comes to website accessibility, inclusivity is key (especially in light of new ADA lawsuits). It doesn’t matter how clean your code, how beautiful your design, or how engaging your content, if your website is inoperable to people with visual, auditory, motor, or cognitive disabilities. But making your website accessible does not mean you have to choose function over form.  The best websites can be enjoyed by all without compromising innovative, compelling web design.  (more…)

Social Media for Higher Education

How to Use Social Media for Higher Education

May 10th, 2017 Posted by Higher Education, Social Media No Comment yet

Learn strategies to enlist the help of social media for higher education marketing throughout the student journey.

By now you’ve likely heard that social media is a necessary part of the marketing mix. You may have even experienced some ways it has positively impacted your institution. After all, the average university posts to social media at least 8 times per week and has over 25,000 followers. But are you using it to its full capacity? Social media (both paid and organic) is one of the most impactful ways to support the student journey. Higher education prospects are using it throughout every stage in their decision making process.

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Landing Pages for the Win

May 5th, 2017 Posted by Web Design No Comment yet

5 Key Attributes of a Killer Landing Page

 

Remember when microsites were all the rage?

(Or when the phrase “all the rage” was all the rage? Nah, me neither).

It wasn’t long ago that microsites functioned as the exclusive front porch presence for many a marketing campaign. To be fair, microsites are still alive and well. Like an aging, playground basketball legend… the microsite still gets it done. But there’s a young upstart baller in town that’s turning heads in recent years. The Landing Page.

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facebook ads resonate audience

7 Reasons Facebook Ads Aren’t Resonating With Your Audience

April 19th, 2017 Posted by Social Media No Comment yet
With the decline of organic reach on Facebook, the need to incorporate sponsored content into your strategy can no longer be ignored. Even with a modest budget, Facebook Ads can result in social engagements, web traffic, and, ultimately, conversions for your brand when used effectively. Already running ads for your page but something’s just not clicking? You may be making one of these mistakes. (more…)
RDW Launches Incentric Digital Marketing

RDW Group Launches Incentric Digital Marketing: New Digital Marketing Sub-Brand

April 3rd, 2017 Posted by News No Comment yet
Incentric Digital Marketing becomes part of the RDW Group family, joining web design and development sub-brand iFactory in providing integrated communications services to a broad spectrum of regional clients. (more…)