May 13th, 2019
Posted by Sarah Johnson
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Creating an email marketing campaign can feel daunting. Balancing your organization’s needs and those of your contacts is often a challenge. And with email best practices always evolving, it’s easy to feel out of the loop about the “right way” to approach your email marketing strategy. The good news is, there’s a great deal of information available from people who happen to specialize in this kind of thing. Here, I’ve assembled recommendations on how to get the most out of your email marketing campaign. (more…)
March 28th, 2019
Posted by Stephanie Smith
Higher Education, Marketing Automation
Higher education institutions are not all the same and neither are their prospects for that matter. As the higher ed space continues to become saturated, the harder and more essential it becomes for higher ed marketers to recruit and communicate effectively with their “ideal” prospects.
Similar to other transactions in our modern digital and information age, marketers have mere moments to capture their prospects’ attention. More often than not, these fleeting interactions are happening online and through digital media. Prospects expect a personalized conversation and content, yet aren’t having the face-to-face or phone dialogue once necessary for one.
Higher ed institutions are meeting their enrollee’s expectations with the help of customer relationship management (CRM) systems and marketing automation platforms. Just as the name implies these information systems work to garner relationships with prospects by gaining relevant data on prospects to help marketers customize and automate their communications. (more…)
March 26th, 2019
Posted by Wayne Hagerty
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When you think of website image alt text, the first thing that often comes to mind is the SEO (search engine optimization) advantages it may provide. Having accurate alt text can help increase traffic from image searches and keep the “Google Gods” happy by improving usability across the board. However, alt text has an even more important job that you need to consider. (more…)
March 21st, 2019
Posted by Yuvia Morales
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When we think of the future of marketing, what comes to mind? Social media, technology, and millennials. Many companies, especially those dipping their toe into the pool of online media, are studying everything “millennial” – what they like, care about, and want to put their money in.
Much research has been done to study this generation to determine how to target them and get their attention. We have found that they value experiences more than products, which is why companies like GoPro, Uber, and Coachella are on the rise in this experience economy. But while we know what this generation wants, are we sure we know who they are? True millennials as those born between 1981-1996, making them adults under 40. So why are they so often looked at as “kids”? If millennials are all adults, then who is the next generation we should have on our radar? (more…)