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SearchLove Conference 2019 – Always be Optimizing

July 9th, 2019 Posted by SEO No Comment yet

The Incentric Team traveled to Boston recently for the SearchLove Conference to hear from the world’s leading thinkers in online marketing for two days of ideas and inspiration. In case you missed it, here are some of the learnings from the 2-day conference our team will be adding to our client playbook. (more…)

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5 Ways to Shape Your University Culture on Instagram

June 27th, 2019 Posted by Higher Education, Social Media No Comment yet

Summer is well underway and for higher-ed marketers that means a new group of students will soon be flocking to campus for the start of fall semester. With 64% of 18-29 year olds using Instagram, there’s no denying showcasing university culture on Instagram will be crucial to making an impact with these students.

Instagram posts get 4.2 billion likes a day, the highest engagement of all social media platforms, but as student engagement on social media increases, so does the competition. So how can you stand out from the other higher education institutions vying for their attention? (more…)

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Key Steps to Implementing Google Analytics

May 30th, 2019 Posted by Integrated Analytics No Comment yet

Tracking your site performance is essential to understanding your audience and the customer journey.   There are multiple solutions available for tracking your site’s performance, but one of the easiest to implement (and with the lowest barrier to entry) is Google Analytics. For those of you unfamiliar with Google Analytics, it is a free solution (up to a certain point) that still gives you powerful data. Moreover, it is one of the best documented online analytics solutions so you can easily find help with implementation, troubleshooting, and technical questions online. So how do you go about implementing Google Analytics? Follow these key steps below to ensure successful Google Analytics setup. (more…)

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Top 3 New Features to Come Out of Google Marketing Live 2019

May 23rd, 2019 Posted by SEM and Digital Advertising No Comment yet

We sat down last week for Google Marketing Live 2019, a collection of keynotes and workshops delivering the latest and greatest happenings in the Google Ads world. We learned some of the latest trends in search marketing like refining intent based on query context, the importance of inclusive marketing, and of course, more updates to machine learning.

To keep things simple, here are three of the most notable new features to come out of last week’s event: (more…)

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How To Get The Most Out of Your Email Marketing Campaign

May 13th, 2019 Posted by Content Marketing No Comment yet

Creating an email marketing campaign can feel daunting. Balancing your organization’s needs and those of your contacts is often a challenge. And with email best practices always evolving, it’s easy to feel out of the loop about the “right way” to approach your email marketing strategy. The good news is, there’s a great deal of information available from people who happen to specialize in this kind of thing. Here, I’ve assembled recommendations on how to get the most out of your email marketing campaign. (more…)