The Latest

Marketing Analytics Header Image

Marketing Analytics: Uncover The Health of Your Data

February 25th, 2019 Posted by Integrated Analytics No Comment yet

We’ve talked before about getting your marketing analytics squared away for 2019, but one of the first steps is understanding the health of your data so that before you start analyzing performance you can know if the numbers are right. So where do you start? We’ve outlined a few key areas that will help you understand how your data is doing. (more…)

Content Calendar Image

3 Tips to Improve Your Content Calendar

February 14th, 2019 Posted by Content Marketing No Comment yet

There’s no question about it, content is a substantial component of a successful digital marketing strategy, and as savvy marketers, we know the best way to map content is with an editorial calendar. Surprisingly, we heard from LinkedIn that only 30% of marketers have a content strategy documented.

To help close the gap we’re revealing three tips to improve your content calendar. So, whether you’re in the midst of creating a calendar or refining it, here are some important considerations. (more…)

Video Marketing Header Image

The Rise of Video Marketing: Everything You Need to Know

February 12th, 2019 Posted by Content Marketing No Comment yet

In the world of content marketing, brands are constantly competing to have the most engaging, shareable content, with new trends arising on a regular basis. Standing out amongst these trends is video marketing, an approach that aims to increase engagement by incorporating video content into the mix. This method of communicating to consumers has taken the industry by storm, as it transitioned from being a secondary marketing tactic to a primary focus. Marketers are quickly learning that video marketing is an invaluable tool for any brand, as it not only heightens brand awareness but also allows brands to connect with prospects. In fact, more than 50% of consumers want to see videos from brands, more than any other type of content. (more…)

Social Media Algorithms Header Image

The Current State of Social Media Algorithms

February 8th, 2019 Posted by News, Social Media No Comment yet

As marketers, it’s our job to stay on top of the ever-evolving social media algorithms that make social media tick. Without knowing the ins and outs of Facebook, Twitter, Instagram, and LinkedIn, how can we optimize our content to ensure the best possible results for our clients, and for ourselves?

What’s a social media algorithm, you ask? Social media algorithms are a way of sorting posts based on their relevance to users, instead of by post time. This allows social networks to prioritize which content their users see based on the likelihood that they’ll engage with a post. It’s great for users because they see more of the content they’re interested in, but for brands, it can lead to challenges.

Don’t have time to do the research required to be in the know about the current state of algorithms, and how to use them to your advantage? No worries, we’ve got you covered. (more…)

Search VS Display Header Image

When To Use Search Marketing vs. Display

January 30th, 2019 Posted by SEM and Digital Advertising No Comment yet

If you’re a new Google Ads user or perhaps just looking to refresh some of your current campaigns, you might be wondering if you should position your brand on search marketing, display, or maybe both? Truth is, both mediums are highly effective when the proper expectations are set and your company’s business goals are the driving strategy of each. (more…)