As a part of my internship, I earned the HubSpot Inbound Marketing Certification. This course was my first introduction to the realm of marketing and sales, and after taking it I soon realized how effective inbound marketing is, and how it’s been in front of me all this time. As a (far too) frequent online shopper, I have particularly noticed inbound methodology used in retail.
Note: while this post is about my experience of inbound marketing in retail, inbound marketing strategies are relevant to all types of industries, including yours. From banking to higher education to non-profits – all businesses and organizations have a need to attract, convert, and build customers through an inbound approach. (more…)
Every Thanksgiving comes and goes and we take the time to give thanks to the special people in our lives, and that should include our customers. Part of what we do as marketers is to create a brand that your customers want to be involved with. No matter the industry, the product or service that your business offers, with the right messaging, strategy and dedication to your customer, you can build strong brand loyalty. This Thanksgiving, we’ve come up with five ways that you can to say thank you to your customers. (more…)
The digital marketing landscape is always changing, and quickly. Because of this it’s not always easy to keep a pulse on the latest industry trends. Conferences can be a great way to brush up on the latest tools, methods and success stories. Here are our top picks for Digital Marketing Conferences in the Northeast. (more…)
“There’s an app for that!” This iconic phrase coined (and later trademarked) by Apple in the mid-2000’s has shown to be borderline prophetic as the rest of the mobile phone market followed suit with a top priority on their developer ecosystems.
From 2011-2017, the Apple App Store alone saw in increase of over 2 million new apps approved for circulation. The rise of apps has breathed new life into the industries of gaming, banking technology, social media, and just about everything in between. What was once perceived as a novelty or reserved tactic for only the largest companies has now become an accessible and pivotal part of marketing strategies across the board.
Why the rapid shift to an app-centric mobile experience? There are a handful of reasons that make these custom brand conduits a great fit for your business objectives.
The Incentric team visited SMX East this past week, the worlds largest Search Engine Marketing expo, conference, and workshop. There, we took a deep dive into some great sessions so we could spread the PPC knowledge onto you!
1. Google isn’t calling it AdWords anymore for a reason.
Google has recently rebranded AdWords into simply, Google Ads, which was done in an effort to simplify the platform. This name change is indicative of where the product has been heading over the past few years. It’s grown into an advertising suite for not only search but display, video, app install & more.
With this evolution, It’s safe to say that keywords are becoming less and less important. We’re seeing a shift in focus from a keyword-centric strategy to focusing more on audience targeting and competitor conquesting. Keywords are just one lever to your SEM strategy.(more…)