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The Difference Between Millennials and Generation Z

March 21st, 2019 Posted by Strategy No Comment yet

When we think of the future of marketing, what comes to mind? Social media, technology, and millennials. Many companies, especially those dipping their toe into the pool of online media, are studying everything “millennial” – what they like, care about, and want to put their money in.

Much research has been done to study this generation to determine how to target them and get their attention. We have found that they value experiences more than products, which is why companies like GoPro, Uber, and Coachella are on the rise in this experience economy. But while we know what this generation wants, are we sure we know who they are? True millennials as those born between 1981-1996, making them adults under 40. So why are they so often looked at as “kids”? If millennials are all adults, then who is the next generation we should have on our radar? (more…)

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Five SEO Techniques To Increase Your Site Rank

March 19th, 2019 Posted by SEO No Comment yet

The endless quest for SEO dominance begins at home — your homepage, that is. Here are five simple tips that can help improve your website’s rank on search engine results pages (“SERPs” to those in the know). The best thing about them? You can implement all five tips yourself. (more…)

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Digital Advertising for Healthcare: Trends & Advice

March 14th, 2019 Posted by Healthcare, SEM and Digital Advertising No Comment yet

People searching for health-related information online is up 62%, amounting to about 93 million Americans and 80% of internet users. Is your healthcare institution meeting them where they are and providing them with the information they want? Here’s how digital advertising for healthcare can help you succeed.

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Biggest Search Marketing Mistakes Explained

March 11th, 2019 Posted by SEM and Digital Advertising No Comment yet

Launching a search marketing campaign can be a great way to generate new, qualified leads on your website. One of the reasons we like to recommend paid search (PPC) to our clients is because it attracts inbound leads who are usually further down the funnel and actively searching for your product or service. Everyone wants to be at the top of the Search Engine Results Page (SERP), and a well-planned paid search strategy can get you there. For more help setting up your new campaign as well as some best practices to consider along the way check out these 4 things to consider before starting a paid search campaign.

Don’t want to waste all of those well-earned advertising dollars? Here are 3 search engine marketing mistakes to avoid. (more…)

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Making the Most of Google Data Studio Reporting

February 28th, 2019 Posted by Integrated Analytics No Comment yet

You may have seen that a while back Google announced that Data Studio, Google’s free data visualization and reporting product, was officially out of Beta…and we’re super excited about it! We also thought that now would be a good time to share some of what we’ve learned since we started using the reporting tool in 2016.

First of all, one of the reasons we love Data Studio is because of its easy integration with other Google products (after all, it’s now part of the Google Marketing Platform) like Google Ads, Doubleclick, and Google Analytics.  This makes for easy and quick reporting and data visualization. Before Data Studio you might have downloaded data into a spreadsheet, arranged everything as needed via a pivot table, created a graph or table, and copied it into a presentation or made it look nice in spreadsheet form. Now Data Studio allows you to cut out a good number of those steps by pulling in the data directly from the source into a format of your choosing (graph, chart, table, etc.).  Sounds great, right? Here are some tips to make your reporting even more streamlined. (more…)