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Everything You Need To Know About Web Conversions

September 15th, 2017 Posted by Integrated Analytics No Comment yet

Conversions. You know they’re important and you’ve likely heard a lot about how they figure into your marketing strategy, but do you know what the term actually means? If not, you’re not alone. Read on for a little marketing jargon 101. (more…)

digital marketing for B2B

A Case for Digital Marketing for B2B Companies

August 31st, 2017 Posted by B2B No Comment yet

Not everyone believes in digital marketing for B2B companies. In fact, many B2B marketers scoff at the idea that digital marketing tactics can drive real revenue. They prefer traditional tactics like direct mail and tradeshows to more current approaches like social media and content marketing.

But the experiences of some of our most successful clients, and even ourselves, says otherwise. (more…)

Social Media for Banking

How to Use Social Media for Banking & Finance Customer Service

August 28th, 2017 Posted by Banking and Finance, Social Media No Comment yet

Are you considering cashing in on the power of  social media for your bank or financial institution?  Social media for banking and finance means more than branding your products. One of the greatest values of social media for your financial institution may be in leveraging social media for banking customer service. (more…)

How to use linkedin

How to Use LinkedIn to Boost B2B Leads

August 25th, 2017 Posted by B2B, Social Media No Comment yet

Are you a B2B marketer still struggling with how to use LinkedIn? Though the professional social site is great at connecting individuals and companies for career networking, LinkedIn is also an amazing way to grow a network of prospects. Here, we’ll walk you through how to use LinkedIn as a powerful sales and marketing tool to generate B2B leads. (more…)

b2b vs b2c

B2B vs. B2C: The Digital Marketing Divide

August 9th, 2017 Posted by B2B No Comment yet

By now, we all should have a solid understanding of the differences between the Business to Business (B2B) and Business to Consumer (B2C) markets. B2B vs. B2C marketing tactics have long been a topic of conversation. With digital marketing continuing to grow in popularity (and effectiveness), it’s important we understand how to get our messages across to these audiences, digitally. (more…)