Are you on the hunt for the right social media monitoring tool? The world of social media can be very overwhelming, hectic, and in a constant state of change. As a social media manager, it’s difficult to monitor everything and ensure that you aren’t missing a thing, especially now that 70% of Twitter users expect a response from your brand within an hour. This is where a social monitoring tool comes in handy.
Social media monitoring tools can help you make strategic decisions, gather data for your organization, and help aid in averting a potential public relations crisis—but not all tools are created equal. Searching for the perfect tool can be tough, so we’ve selected six that we think you should consider to help make your decision easier; especially with what we’re predicting will happen in the marketing world this year.
HubSpot is one of the most well-known CRM and marketing automation platforms out there to help you track your leads and implement inbound marketing strategies. HubSpot not only offers many tools, but it supports monitoring on Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.
Pricing: this platform can vary from $200/month to $2,400/month depending on your package. This is a great option if you’re searching for an all-in-one inbound marketing software that your entire team can utilize.
Pros: easy to use platform that offers educational blogs, videos, and training material.
Cons: requires a 12-month contract in comparison to a month-over-month contract.
Sprout Social is probably one of the more commonly used monitoring tools chosen by many popular brands like GrubHub, Uber, and Microsoft. This tool provides analytics, monitoring, engagement, and social media management solutions all in one, and supports Facebook, Twitter, Instagram, and LinkedIn.
The tool can also help you publish posts to a dashboard to collaborate with your colleagues and better streamline your monitoring process.
Pricing: ranges from $99 per user/month for a Standard package to $249 per user/month for the Advanced package. You’re even able to test out a free demo prior to signing on with the software.
Pros: great user interface and customer service, with the ability to cancel at any time.
Cons: Sprout Social doesn’t integrate well with other products and listening tools.
Similar to Sprout Social, Meltwater offers tools to identify, assess, monitor, and help steer your brand away from controversy before it gets too late. This tool is used by more than 200,000 companies in over 100 countries and is one of the top global leaders in online social monitoring. You can measure your PR impact by tracking your media mentions, know your share of voice and brand sentiment, and connect with influencers.
Pricing: Meltwater is on the pricier side of the monitoring spectrum, but you’re paying for the high quality and AI-driven media intelligence. Prices range from $7,000-$20,000 a year depending on the subscription and offerings you need.
Pros: great for media tracking and coverage/exposure across the globe.
Cons: a bit on the pricier side in comparison to other options, groups “media” and “social” content separately.
Buffer supports Twitter, Facebook, and Instagram and makes it easy to schedule, analyze and manage all of your accounts in one place. Buffer Reply also helps to make monitoring engagement easy, by providing all of the information that you need in one inbox for your whole team to access.
Pricing: Coming in at a more affordable price of $50/month per user with a 14-day free trial is Buffer. Buffer is one of the least costly options on the market. For a business plan you’re looking at $225/month to start, and you can add more users for $25/user/month and social profiles at $10/profile/month.
Pros: relatively low cost per month and per user and offers a free plan.
Cons: there are sometimes issues with the content feed, which needs improvement. Not always are recent links and hashtags pulled in.
Agorapulse is also an all-in-one monitoring tool that supports Facebook, LinkedIn, Twitter, and Instagram. This software is extremely easy to use and allows you to listen in and measure the results of your campaigns.
Pricing: With four different payment plans, this tool can be easily affordable for whoever wants to access it. The subscriptions include: Small for $49/month, Medium for $99/month, Large for $199/month, and Enterprise for $299/month.
Pros: a variety of options and price ranges for package choices.
Cons: not ideal for a smaller agency with few accounts.
Hootsuite’s tool for monitoring your social presence is part of its entire package including scheduling and analytics. Similar to some of the other options, this tool offers a 30-day free trial so that you can experience all that it has to offer. You can set up unlimited social streams and add apps to monitor and track.
Pricing: Hootsuite varies from $29/month for the Professional package, which includes 10 social profiles and 1 user, to the Business package, which is $599/month, with 35 social profiles, and 5-10 users.
Pros: offers a free plan and customized analytics.
Cons: the main dashboard for Hootsuite is very out of date, unless you plan to use this tool solely for Twitter, which was its original purpose.
We all know that social media marketing is more effective when you’re able to keep track of your platforms and social activity. So whether you’re on the hunt for the most basic plan or one with all of the bells and whistles, we hope that the insight in this blog can help make your search all that easier. And as always, if you have any social media marketing questions, feel free to drop us a line.
Hayley is a social media strategist at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.