Posts in Web Design

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An Introduction to Website Gamification

July 19th, 2019 Posted by Web Design No Comment yet

Nowadays, there’s a website for everything (or almost everything) and the growing competition for your visitors time and attention is something that you can’t ignore. So what’s a marketer to do? A growing technique called Website Gamification can successfully set you apart from the others and is proving to be more fun and engaging for visitors.

What is Website Gamification?

Gamification is not a new concept but the creative ways web developers are using it within the site design has changed over the years. Website Gamification works by implementing gaming mechanics to create psychological effects, change behavior, increase engagement, and provide an invigorating experience visitors will remember. (more…)

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Web Accessibility Tips: Image Alt Text is Not Just for SEO

March 26th, 2019 Posted by Web Design No Comment yet

When you think of website image alt text, the first thing that often comes to mind is the SEO (search engine optimization) advantages it may provide. Having accurate alt text can help increase traffic from image searches and keep the “Google Gods” happy by improving usability across the board. However, alt text has an even more important job that you need to consider. (more…)

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An Introduction To Virtual Reality On Your Website

November 29th, 2018 Posted by Web Design No Comment yet

With issues such as banner blindness and increasing bounce rates, virtual reality (VR) may be the key to success brands need to help create eye-grabbing experiences. These kinds of experiences can assist with site stickiness and provide more reasons for valued visitors to share content on social media platforms. The potential outcomes of virtual reality on your website? Increased site traffic and more effective marketing campaigns to start. (more…)

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9 Secrets to Better Landing Page Design

April 30th, 2018 Posted by Strategy, Web Design No Comment yet

Landing page design holds the power to convince consumers to take important steps on the path to purchase. Yet, in most marketing campaigns, landing pages are an afterthought. Many of us spend ages toiling over keywords, selecting target demographics, and writing slick, lead-generating ad copy. But few marketers take the time to ensure that we are driving those leads to a destination — or landing page – that is up to the task of converting them.   (more…)

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Google Chrome Update: HTTP Security Warnings and Why You Should Migrate to HTTPS

October 2nd, 2017 Posted by News, Web Design No Comment yet

HTTPS, or Hyper Text Transfer Protocol Secure, is the secure version of HTTP, the protocol over which data is sent between your browser and website. The ‘S’ in HTTPS stands for ‘Secure’ and it means that any communications between your website and browser are encrypted. While it is commonly used to protect confidential online transactions (e.g. purchasing and online banking), HTTPS is a good idea on just about any site in which you would like to guard the privacy of your users. (more…)