Posts in Strategy

digital personalization

Let’s Get Personal: Increase Engagement with Digital Personalization

January 5th, 2018 Posted by Marketing Automation, Strategy No Comment yet

What is Digital Personalization?

You’ve been there, sifting through your inbox, deleting irrelevant emails, asking yourself why you get so much junk. Or landing on a company’s homepage only to be overwhelmed with options and left wondering why you came. Consumers decide quickly, often in a matter of seconds, whether or not they like a marketing message. Marketers must take a personal approach to reach their potential customers for a better chance at capturing their attention and approval. (more…)


Dave is a Digital Engagement Specialist with Incentric. Fascinated by the way buyers make purchase decisions, you’ll find him creating engaging content, mapping automation workflows or trying to keep up with the ever-changing world of digital marketing. If not that, he’s probably out cruising the open road on his motorcycle or catching a bite to eat at a new restaurant.

paid social

6 Ways to Improve the ROI of Your Paid Social Media Campaigns

December 19th, 2017 Posted by Social Media, Strategy No Comment yet

As organic reach continues to decline, the value of the paid social media dollar is climbing. With an estimated $41 Billion worldwide spent on social media advertising in 2017, it’s clear that brands are seeing real value in this digital marketing tactic. But how can you improve the ROI of your paid social media campaigns to get the most bang for your buck? (more…)


Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.


Why Measure Cost Per Acquisition?

December 8th, 2017 Posted by Integrated Analytics, Strategy No Comment yet

Cost Per Acquisition is an important metric that can help you gain useful insights on true return on investment. If you haven’t already, we recommend starting off by learning why a digital measurement plan is an important first step in your marketing strategy.

One of the primary concerns facing businesses today is determining whether or not a current, or previous, marketing strategy is effective. When allocating funds and investing not only resources but time into various channels and tactics, it’s important to know if these efforts are producing tangible results. Measuring cost per acquisition is one of the ways that you can gain this insight. (more…)


Lauren Coulombe is a Marketing Intern in pursuit of a degree in Marketing and Sociology. When she’s not working or at school, you could most likely find her pretending she was somewhere warmer with her family. Appreciate the small things.

B2B Digital Marketing

2018 Trends In B2B Digital Marketing

December 7th, 2017 Posted by B2B, Strategy No Comment yet

With the end of 2017 rapidly approaching, it’s time to sharpen the pencil and begin to refine your marketing strategies for the new year. In a realm of marketing where cookie-cutter messaging and push marketing tactics can often get lost in a corporate echo chamber, many new digital opportunities provide a plethora of new ways to nurture new connections with your prospects. This year brought us many digital marketing trends. We are likely to see these expand in 2018, particularly for B2B marketers. (more…)


Ryan McAssey is a Social Media Strategist at incentric. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. If not at his desk, he can be found two-stepping to some mean house music or gorging spicy tuna rolls.


What Do Changes in College Enrollment Statistics Mean for Your School?

November 28th, 2017 Posted by Higher Education, Strategy No Comment yet

Find out how you can help counter decreasing college enrollment statistics with these strategies.

Trends in higher education are continuously changing for many reasons such as shifts in the economy, the job market, politics and digital enhancements. From year to year we see trends that have drastically impacted college enrollment statistics. As a marketer, what can we do to make sure that our university’s enrollment metrics continue to stay strong while others are decreasing? (more…)


Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.