Posts in Strategy

marketing-for-millennial-moms

Millennial Mother’s Day Marketing: Marketing for Millennial Moms

May 10th, 2018 Posted by Strategy No Comment yet

While most of what you hear about millennials concerns the things we’ve killed, there’s no arguing that millennial women and families are bringing lots of beautiful life into the world. More than a million millennials are becoming moms each year. That’s over 18 million millennial moms with spending power of more than $2.4 trillion in the U.S. alone. Now, that little voice in your head is probably screaming, “but how should we be adapting our marketing for millennial moms?!” In the spirit of mother’s day, I’d like to explore just that. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.

landing-page-design

9 Secrets to Better Landing Page Design

April 30th, 2018 Posted by Strategy, Web Design No Comment yet

Landing page design holds the power to convince consumers to take important steps on the path to purchase. Yet, in most marketing campaigns, landing pages are an afterthought. Many of us spend ages toiling over keywords, selecting target demographics, and writing slick, lead-generating ad copy. But few marketers take the time to ensure that we are driving those leads to a destination — or landing page – that is up to the task of converting them.   (more…)

Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.

sales-and-marketing

Sales and Marketing: How to work better together

April 23rd, 2018 Posted by Strategy No Comment yet

The relationship between sales and marketing teams is often fraught with uncertainty. In fact, data from HubSpot suggests that 87% of the terms sales and marketing professionals use to describe each other are negative. Yet, both sales and marketing are critical in helping companies convert anonymous consumers to leads and leads to customers to achieve their revenue goals.

So, how do you get these two vastly different, but vital, teams to work together?

You may have come across the term smarketing at some point in your marketing career. That is, if you didn’t write it off as a misspelling. Smarketing, as defined by the professionals at HubSpot, refers to the alignment between sales and marketing teams created through frequent and direct communication. (more…)

Melanie Bonacasa is a social media intern at RDW Group. She is a recent graduate from the University of Rhode Island with a passion in working in social media and events. When she’s not binge-watching the newest hit show on Netflix, you can find her planning her next trip to Disneyworld!

voice-assistant

Advertising with Alexa: Why Marketing via Voice Assistant Will Be More Challenging Than You Think

April 18th, 2018 Posted by Strategy No Comment yet

These days, it seems like everyone has a voice assistant or smart speaker to help them with their day-to-day lives.  Even if you don’t have one, you’re guaranteed to have heard people discussing the benefits and drawbacks of new technology like Alexa, Siri, or Google Home. So, what do you need to consider when it comes to advertising with Alexa? 

These voice assistants are a form of AI that is rapidly evolving because of its popularity, and they are now being placed in a variety of other household technology including mirrors, smoke alarms, lights, and more.  (more…)

Amy, our newest Social Media Coordinator comes to us with a degree in Communications from Marist and experience managing social media for a small healthcare company. When she isn’t fine-tuning content calendars or crafting the next viral social media post you can find her hanging with her Labradoodles or enjoying some fresh pasta!

2018 digital marketing trends

Digital Marketing Trends: What to Look Out for in 2018

March 16th, 2018 Posted by Social Media, Strategy No Comment yet

As is always the way with digital marketing, a new year brings a number of new changes and technologies. With a few months under our belt already, here are some of the digital marketing trends, tools, platforms, and changes we see coming our way.

Practical Voice

The more we engage with content constantly throughout the day, the more users are seeking a more approachable brand voice. With all the clutter, speaking like a human just makes sense. For example, brands like Dollar Shave Club use a casual tone from their taglines, all the way to their product descriptions. Phrases like “tested on interns, not animals” help users relate to the brand and generate loyalty. Showcasing their socially responsible values, in addition to a comedic edge. I think we all witnessed the supply-chain-flub-turned-social-media-victor campaign from KFC UK. Or, take a look at Basecamp. From the outside, they might seem like a boring project management tool (sorry, Basecamp). Take a look at their content, however, and you’ll be surprised. I mean, they even use the word “damn” on their about page. Look for more of this as brands look to cut loose a bit in 2018. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.