Three lessons from a (wannabe) gardener on how to optimize your marketing campaign, integration and outcomes.
If you’re a gardener, you’re already excited about this parallel. If you’re not, you probably thinking I’ve just lost it… but give me a minute here. Cultivating your marketing campaign goes beyond the obvious “grow your garden/grow your business” analogy. There are so many more takeaways – planning, integration, and evaluation – that enhance the whole spectrum of your efforts.
Used in different contexts, “cultivate” means “to prepare” and “to foster.” Both contexts apply to gardening and to marketing. Here are three ways you can apply it to cultivating your next marketing campaign for more strategic execution and measurable outcomes. (more…)
Giselle Mahoney is an account executive with RDW Group. Her life credits include being a mom, wife, mar/comm professional, and wannabe gardener. Success is sometimes questionable on the latter.