Posts in Strategy

Why-brands-needs-apps

Why Your Brand Needs an App

November 14th, 2018 Posted by Strategy No Comment yet

“There’s an app for that!” This iconic phrase coined (and later trademarked) by Apple in the mid-2000’s has shown to be borderline prophetic as the rest of the mobile phone market followed suit with a top priority on their developer ecosystems.

From 2011-2017, the Apple App Store alone saw in increase of over 2 million new apps approved for circulation. The rise of apps has breathed new life into the industries of gaming, banking technology, social media, and just about everything in between. What was once perceived as a novelty or reserved tactic for only the largest companies has now become an accessible and pivotal part of marketing strategies across the board.  

Why the rapid shift to an app-centric mobile experience? There are a handful of reasons that make these custom brand conduits a great fit for your business objectives.

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is an Account Executive at RDW Group. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. Outside the office he can be found running silly distances to the beats of electronic music, capturing life through a camera lens, and soaking in the hop cologne at RI’s bountiful local breweries.

Marketing Tips

3 Gardening Tips To Help Cultivate Your Marketing Campaign

August 29th, 2018 Posted by Strategy No Comment yet

Three lessons from a (wannabe) gardener on how to optimize your marketing campaign, integration and outcomes.

If you’re a gardener, you’re already excited about this parallel. If you’re not, you probably thinking I’ve just lost it… but give me a minute here. Cultivating your marketing campaign goes beyond the obvious “grow your garden/grow your business” analogy. There are so many more takeaways – planning, integration, and evaluation – that enhance the whole spectrum of your efforts.

Used in different contexts, “cultivate” means “to prepare” and “to foster.” Both contexts apply to gardening and to marketing. Here are three ways you can apply it to cultivating your next marketing campaign for more strategic execution and measurable outcomes. (more…)

Giselle Mahoney

Giselle Mahoney is an account executive with RDW Group. Her life credits include being a mom, wife, mar/comm professional, and wannabe gardener. Success is sometimes questionable on the latter.

niche-image

Why You Should Consider Niche Social Media Platforms as Part of your Social Media Strategy

May 30th, 2018 Posted by Social Media, Strategy No Comment yet

The world of social media is fragmenting and while the big players aren’t going anywhere soon (even with the recent Cambridge Analytica drama) it seems like new platforms are emerging everywhere, each tailored to its own unique niche. From gamers and beer lovers to students and engineers you name it and there’s probably a social network (or app) for it.

The idea of niche social media platforms isn’t new. In fact, they’ve existed in some form for a while now since Reddit and Tumblr first hit the scene. Recently, they’ve been growing in popularity with brands and users alike. Social media is supposed to be social after all. People want to connect with people like them and these new platforms are making it easier than ever. (more…)

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Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

marketing-for-millennial-moms

Millennial Mother’s Day Marketing: Marketing for Millennial Moms

May 10th, 2018 Posted by Strategy No Comment yet

While most of what you hear about millennials concerns the things we’ve killed, there’s no arguing that millennial women and families are bringing lots of beautiful life into the world. More than a million millennials are becoming moms each year. That’s over 18 million millennial moms with spending power of more than $2.4 trillion in the U.S. alone. Now, that little voice in your head is probably screaming, “but how should we be adapting our marketing for millennial moms?!” In the spirit of mother’s day, I’d like to explore just that. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.

landing-page-design

9 Secrets to Better Landing Page Design

April 30th, 2018 Posted by Strategy, Web Design No Comment yet

Landing page design holds the power to convince consumers to take important steps on the path to purchase. Yet, in most marketing campaigns, landing pages are an afterthought. Many of us spend ages toiling over keywords, selecting target demographics, and writing slick, lead-generating ad copy. But few marketers take the time to ensure that we are driving those leads to a destination — or landing page – that is up to the task of converting them.   (more…)

Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.