As marketers, it’s our job to stay on top of the ever-evolving social media algorithms that make social media tick. Without knowing the ins and outs of Facebook, Twitter, Instagram, and LinkedIn, how can we optimize our content to ensure the best possible results for our clients, and for ourselves?

What’s a social media algorithm, you ask? Social media algorithms are a way of sorting posts based on their relevance to users, instead of by post time. This allows social networks to prioritize which content their users see based on the likelihood that they’ll engage with a post. It’s great for users because they see more of the content they’re interested in, but for brands, it can lead to challenges.

Don’t have time to do the research required to be in the know about the current state of algorithms, and how to use them to your advantage? No worries, we’ve got you covered. (more…)

Amy Lavigne

Amy is a Social Media Coordinator with a degree in Communications from Marist and experience managing social media for a small healthcare company. When she isn’t fine-tuning content calendars or crafting the next viral social media post you can find her hanging with her Labradoodles or enjoying some fresh pasta!

If you’ve spent any time developing a social media strategy you know making an impact with your audience isn’t always easy. Enter the newest addition to your content mix: Augmented (AR) and Virtual Reality (VR). Recently, social media platforms have been incorporating AR and VR features into their platforms and brand and users alike are getting in on the action. In fact, with AR and VR projected to hit a combined $150 billion revenue by 2020, this trend isn’t going away anytime soon. (more…)

Kaitlyn Delaney

Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

Digital marketing is constantly evolving. Nowadays incorporating digital tactics in your strategy can make your approach more flexible, more personal and in many cases, more engaging than using traditional marketing methods alone. Whether the tactics are social media, SEO, email, a website or a combination of these and more making an impact has never been more important. Many brands are using digital marketing to stand out from the crowd and differentiate themselves from their competition. But not everyone knows how to use it to its full potential and some marketers might find themselves feeling lost and frustrated.

Are you facing the same problems? Here are five questions you should be asking yourself: (more…)

Charissa Menard

Charissa is an intern on the social media team at Incentric who has a passion for marketing! She is studying Business Management at Johnson & Wales University where she plans to obtain her masters degree. When she isn’t creating content you can find her on a nature walk, taking pictures for Instagram, or playing baseball.

When stepping into development of any social media marketing strategy, there can be an overwhelming plethora of options for where your content can make it’s home. Sure, you’ve heard of the more traditional networks such as Facebook, Twitter, Instagram, and others – but you may not have taken as deep a dive into the powerful enigma that is Reddit.

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Ryan McAssey

is an Account Executive at RDW Group. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. Outside the office he can be found running silly distances to the beats of electronic music, capturing life through a camera lens, and soaking in the hop cologne at RI’s bountiful local breweries.

What is social selling?

With the average person spending about 2 hours each day on social media, you can bet that your prospects are there, too. If you’re looking for a way to use social media to your advantage when it comes to your business, consider social selling.

If you’re not familiar with social selling, it is just what the name implies, a way to grow business relationships by using social media. According to HootSuite research, 78% of all millennial sales professionals use social selling tools to promote their business. According to the same study, social selling also gets results. 78% of salespeople use social selling to outsell peers who do not. (more…)

Lilly Howell

Lilly Howell is a Digital Engagement Intern with Incentric interested in the ever-changing world of digital marketing.  When she’s not busy learning about digital marketing and PR you’ll find her shopping or at one of Rhode Island’s wonderful beaches or restaurants.