When stepping into development of any social media marketing strategy, there can be an overwhelming plethora of options for where your content can make it’s home. Sure, you’ve heard of the more traditional networks such as Facebook, Twitter, Instagram, and others – but you may not have taken as deep a dive into the powerful enigma that is Reddit.

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Ryan McAssey

is an Account Executive at RDW Group. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. Outside the office he can be found running silly distances to the beats of electronic music, capturing life through a camera lens, and soaking in the hop cologne at RI’s bountiful local breweries.

What is social selling?

With the average person spending about 2 hours each day on social media, you can bet that your prospects are there, too. If you’re looking for a way to use social media to your advantage when it comes to your business, consider social selling.

If you’re not familiar with social selling, it is just what the name implies, a way to grow business relationships by using social media. According to HootSuite research, 78% of all millennial sales professionals use social selling tools to promote their business. According to the same study, social selling also gets results. 78% of salespeople use social selling to outsell peers who do not. (more…)

Lilly Howell

Lilly Howell is a Digital Engagement Intern with Incentric interested in the ever-changing world of digital marketing.  When she’s not busy learning about digital marketing and PR you’ll find her shopping or at one of Rhode Island’s wonderful beaches or restaurants.

Instagram is booming, and it’s no secret. In just eight years, the platform has grown to have over 500 million daily active users, and 800 million monthly active users. Crazy, right? But what’s even more impressive is the impact that this relatively new platform can have on your business.

With engagement rates 10 times higher than Facebook, and 84 times higher than Twitter, it’s no wonder more than 25 million businesses have an Instagram profile.

However, statistics aside, hopping on the Instagram for business bandwagon just makes sense. The platform has recently been rolling out new, business-focused features, so now is a great time to put in the time and effort to grow your Instagram presence.

Not sure where to start? Here are a few suggestions to ensure your business or brand’s Instagram account is driving engagement and bringing in new customers. (more…)

Amy Lavigne

Amy is a Social Media Coordinator with a degree in Communications from Marist and experience managing social media for a small healthcare company. When she isn’t fine-tuning content calendars or crafting the next viral social media post you can find her hanging with her Labradoodles or enjoying some fresh pasta!

Every year on the first Monday in September, we celebrate Labor Day, but we usually don’t take the time to remind ourselves why we celebrate this holiday in the first place. Labor Day is a celebration that is dedicated to the social and economic achievements of American workers and their contributions to the workforce, which is made up of…well, us! Every day, we work in the same office with the same faces and one of the reasons that we keep coming back for more is because of our employee culture.

Our employee culture is the environment that surrounds us every day at work and is a huge player in our overall happiness and our work ethic. Poor employee culture = poor work ethic and unhappy employees, but happy employee culture = great work ethic and happy employees. Keeping your employees happy is crucial because 32% of employees would take a 10% pay cut for a job that they might be more passionate about. So, how do you show off your employee culture? We have a few ideas. (more…)

Hayley Petrucci

Hayley is a social media strategist at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.

If you’re not using hashtags in your social media strategy, you’re #missingout. Hashtags are a word or group of words preceded by a # symbol. This online phenomenon was first introduced on live-chat and messaging precursors to social sites called Internet Chat Relays (ICRs). They were later popularized on Twitter where they were used for “tweet chats,” which are open discussions around a particular subject. The hashtag was eventually adopted by almost every major social media platform, including Facebook and Instagram and every platform appeals to a different audience who use it differently.

Over the years, hashtags have evolved from a simple online taxonomy into a language all their own and, if used correctly, can be a very powerful tool for marketers. Tweets with hashtags get twice as much engagement as those without them and 55% more retweets. Furthermore, 75% of people on social media use hashtags. In 2015, Google started to include Tweets in its search results, meaning hashtags could even help with your SEO.

If you are planning on incorporating hashtags into your social media strategy (and you should), here are a few things you should consider: (more…)

Christian Sadler

Christian is a Marketing Intern at RDW Group. When he’s not hard at work, you’ll find him Yelping, playing with his King Charles Spaniels, or passionately discussing the politics of a Bravo reality show.