Posts in Social Media

Three Students Sitting on Outside Stairs Talking

5 Ways to Shape Your University Culture on Instagram

June 27th, 2019 Posted by Higher Education, Social Media No Comment yet

Summer is well underway and for higher-ed marketers that means a new group of students will soon be flocking to campus for the start of fall semester. With 64% of 18-29 year olds using Instagram, there’s no denying showcasing university culture on Instagram will be crucial to making an impact with these students.

Instagram posts get 4.2 billion likes a day, the highest engagement of all social media platforms, but as student engagement on social media increases, so does the competition. So how can you stand out from the other higher education institutions vying for their attention? (more…)

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Choosing The Right Social Media Monitoring Tool For You

April 9th, 2019 Posted by Social Media No Comment yet

Are you on the hunt for the right social media monitoring tool? The world of social media can be very overwhelming, hectic, and in a constant state of change. As a social media manager, it’s difficult to monitor everything and ensure that you aren’t missing a thing, especially now that 70% of Twitter users expect a response from your brand within an hour. This is where a social monitoring tool comes in handy.

Social media monitoring tools can help you make strategic decisions, gather data for your organization, and help aid in averting a potential public relations crisis—but not all tools are created equal. Searching for the perfect tool can be tough, so we’ve selected six that we think you should consider to help make your decision easier; especially with what we’re predicting will happen in the marketing world this year. (more…)

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The Current State of Social Media Algorithms

February 8th, 2019 Posted by Social Media No Comment yet

As marketers, it’s our job to stay on top of the ever-evolving social media algorithms that make social media tick. Without knowing the ins and outs of Facebook, Twitter, Instagram, and LinkedIn, how can we optimize our content to ensure the best possible results for our clients, and for ourselves?

What’s a social media algorithm, you ask? Social media algorithms are a way of sorting posts based on their relevance to users, instead of by post time. This allows social networks to prioritize which content their users see based on the likelihood that they’ll engage with a post. It’s great for users because they see more of the content they’re interested in, but for brands, it can lead to challenges.

Don’t have time to do the research required to be in the know about the current state of algorithms, and how to use them to your advantage? No worries, we’ve got you covered. (more…)

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How Augmented Reality and Virtual Reality Can Help Your Social Media Strategy

December 27th, 2018 Posted by Social Media No Comment yet

If you’ve spent any time developing a social media strategy you know making an impact with your audience isn’t always easy. Enter the newest addition to your content mix: Augmented (AR) and Virtual Reality (VR). Recently, social media platforms have been incorporating AR and VR features into their platforms and brand and users alike are getting in on the action. In fact, with AR and VR projected to hit a combined $150 billion revenue by 2020, this trend isn’t going away anytime soon. (more…)

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Getting Started with Social Selling

September 14th, 2018 Posted by Social Media No Comment yet

What is social selling?

With the average person spending about 2 hours each day on social media, you can bet that your prospects are there, too. If you’re looking for a way to use social media to your advantage when it comes to your business, consider social selling.

If you’re not familiar with social selling, it is just what the name implies, a way to grow business relationships by using social media. According to HootSuite research, 78% of all millennial sales professionals use social selling tools to promote their business. According to the same study, social selling also gets results. 78% of salespeople use social selling to outsell peers who do not. (more…)