Posts in Social Media

linkedin audience targeting

Leveraging LinkedIn Audience Targeting for B2B Marketing

October 10th, 2017 Posted by B2B, Social Media No Comment yet

Amongst many of the social networks, LinkedIn has come a particularly long way. What was once pigeonholed as a living resume for job seekers and feeding ground for hungry recruiters, is now a bustling community of active professionals in all industries. Here is where modern thought leaders are born, ideas are exchanged, and networks are grown. While consumer-facing social media advertising is now no less than common practice, B2B marketers may be left wondering where to start. Fortunately, there are quite a few ways you can effectively reach your business-facing audience, using LinkedIn audience targeting. (more…)

Ryan McAssey is a Social Media Strategist at incentric. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. If not at his desk, he can be found two-stepping to some mean house music or gorging spicy tuna rolls.
social selling

Why Social Selling is a Crucial Part of Communicating with Prospects

September 25th, 2017 Posted by Social Media, Strategy No Comment yet

Cold calling may become a tactic of the past as social selling begins to make its mark on the industry. If you have prospects all across the world that you need to contact, utilizing social selling can make doing so easier than ever. (more…)

Ali Lucchesi is a Social Media Intern with an obsession with all things digital. When she’s not scrolling through social media, you can almost always find her in the kitchen baking something sweet.

A Case for LinkedIn InMail: Why it Should Be Part of Your Strategy

September 19th, 2017 Posted by SEM and Digital Advertising, Social Media No Comment yet

LinkedIn InMail campaigns aren’t exactly new, but recent updates to the self-service platform have made them a lot more accessible to organizations regardless of budget. As long as your audience is on the LinkedIn platform, their InMail ad format is a real contender when it comes to getting your message across and garnering conversions. (more…)

Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
Social Media for Banking

How to Use Social Media for Banking & Finance Customer Service

August 28th, 2017 Posted by Banking and Finance, Social Media No Comment yet

Are you considering cashing in on the power of  social media for your bank or financial institution?  Social media for banking and finance means more than branding your products. One of the greatest values of social media for your financial institution may be in leveraging social media for banking customer service. (more…)

Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.
How to use linkedin

How to Use LinkedIn to Boost B2B Leads

August 25th, 2017 Posted by B2B, Social Media No Comment yet

Are you a B2B marketer still struggling with how to use LinkedIn? Though the professional social site is great at connecting individuals and companies for career networking, LinkedIn is also an amazing way to grow a network of prospects. Here, we’ll walk you through how to use LinkedIn as a powerful sales and marketing tool to generate B2B leads. (more…)

Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.