As is always the way with digital marketing, a new year brings a number of new changes and technologies. With a few months under our belt already, here are some of the digital marketing trends, tools, platforms, and changes we see coming our way.

Practical Voice

The more we engage with content constantly throughout the day, the more users are seeking a more approachable brand voice. With all the clutter, speaking like a human just makes sense. For example, brands like Dollar Shave Club use a casual tone from their taglines, all the way to their product descriptions. Phrases like “tested on interns, not animals” help users relate to the brand and generate loyalty. Showcasing their socially responsible values, in addition to a comedic edge. I think we all witnessed the supply-chain-flub-turned-social-media-victor campaign from KFC UK. Or, take a look at Basecamp. From the outside, they might seem like a boring project management tool (sorry, Basecamp). Take a look at their content, however, and you’ll be surprised. I mean, they even use the word “damn” on their about page. Look for more of this as brands look to cut loose a bit in 2018. (more…)

Sarah Johnson

Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.

Find out how the transition to Digital PR is changing the roles of modern-day publicist’s and the tactics they are using to stay on top of news feeds.

As we enter 2018, look around and count the number of people captivated by their phones, it’s no surprise that 51% of all web visits are on mobile devices. Pew Research Center reports that 38% of American adults are getting their news online and 66% use their mobile phones and laptops to get there. Primary mediums television and print have been usurped by highly intuitive and portable smartphones. Forcing communications industries, like public relations (PR), to evolve and transform or risk getting left behind. (more…)

Stephanie Smith

Stephanie Smith is a Digital Engagement Specialist who relishes in crafting content that is exciting and educational. When she’s not creating buyer personas, journeys, and digital assets you can find her scouting local happenings, places to eat, and events online. After all, digital is best way to stay in the know!

Facebook recently announced it’s algorithm will be changing yet again, and not to the favor of brands. Despite the change, Facebook content marketing still remains a key to success for marketers. 

When Zuckerberg takes the stage you can be sure there’ll be change.

Over the past few years, Facebook has been relying more and more on its algorithm to determine what its users want to see. This has had brands in a gradually escalating tizzy, as it seems their posts were being increasingly squeezed out of the daily mix.

Last week, the Facebook CEO announced more directly that the algorithm will be changing yet again – and brand posts will be getting the axe once more. Facebook will be shifting the newsfeed to display more posts from friends and family, and even less from brands and pages. (more…)

Ryan McAssey

Ryan McAssey is a Social Media Strategist at Incentric. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. If not at his desk, he can be found two-stepping to some mean house music or gorging spicy tuna rolls.

As organic reach continues to decline, the value of the paid social media dollar is climbing. With an estimated $41 Billion worldwide spent on social media advertising in 2017, it’s clear that brands are seeing real value in this digital marketing tactic. But how can you improve the ROI of your paid social media campaigns to get the most bang for your buck? (more…)

Kaitlyn Delaney

Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

Amongst many of the social networks, LinkedIn has come a particularly long way. What was once pigeonholed as a living resume for job seekers and feeding ground for hungry recruiters, is now a bustling community of active professionals in all industries. Here is where modern thought leaders are born, ideas are exchanged, and networks are grown. While consumer-facing social media advertising is now no less than common practice, B2B marketers may be left wondering where to start. Fortunately, there are quite a few ways you can effectively reach your business-facing audience, using LinkedIn audience targeting. (more…)

Ryan McAssey

Ryan McAssey is a Social Media Strategist at Incentric. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. If not at his desk, he can be found two-stepping to some mean house music or gorging spicy tuna rolls.