Summer is well underway and for higher-ed marketers that means a new group of students will soon be flocking to campus for the start of fall semester. With 64% of 18-29 year olds using Instagram, there’s no denying showcasing university culture on Instagram will be crucial to making an impact with these students.

Instagram posts get 4.2 billion likes a day, the highest engagement of all social media platforms, but as student engagement on social media increases, so does the competition. So how can you stand out from the other higher education institutions vying for their attention? (more…)

Kaitlyn Delaney

Kaitlyn is the Lead Social Media Strategist with Incentric and an all-weather beach enthusiast. When she’s not creating integrated social media strategies or launching campaigns, you can find her traveling and looking for the best local eats, hopefully at the same time.

Are you on the hunt for the right social media monitoring tool? The world of social media can be very overwhelming, hectic, and in a constant state of change. As a social media manager, it’s difficult to monitor everything and ensure that you aren’t missing a thing, especially now that 70% of Twitter users expect a response from your brand within an hour. This is where a social monitoring tool comes in handy.

Social media monitoring tools can help you make strategic decisions, gather data for your organization, and help aid in averting a potential public relations crisis—but not all tools are created equal. Searching for the perfect tool can be tough, so we’ve selected six that we think you should consider to help make your decision easier; especially with what we’re predicting will happen in the marketing world this year. (more…)

Hayley Petrucci

Hayley is a social media strategist at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.

As marketers, it’s our job to stay on top of the ever-evolving social media algorithms that make social media tick. Without knowing the ins and outs of Facebook, Twitter, Instagram, and LinkedIn, how can we optimize our content to ensure the best possible results for our clients, and for ourselves?

What’s a social media algorithm, you ask? Social media algorithms are a way of sorting posts based on their relevance to users, instead of by post time. This allows social networks to prioritize which content their users see based on the likelihood that they’ll engage with a post. It’s great for users because they see more of the content they’re interested in, but for brands, it can lead to challenges.

Don’t have time to do the research required to be in the know about the current state of algorithms, and how to use them to your advantage? No worries, we’ve got you covered. (more…)

Amy Lavigne

Amy is a Social Media Coordinator with a degree in Communications from Marist and experience managing social media for a small healthcare company. When she isn’t fine-tuning content calendars or crafting the next viral social media post you can find her hanging with her Labradoodles or enjoying some fresh pasta!

If you’ve spent any time developing a social media strategy you know making an impact with your audience isn’t always easy. Enter the newest addition to your content mix: Augmented (AR) and Virtual Reality (VR). Recently, social media platforms have been incorporating AR and VR features into their platforms and brand and users alike are getting in on the action. In fact, with AR and VR projected to hit a combined $150 billion revenue by 2020, this trend isn’t going away anytime soon. (more…)

Kaitlyn Delaney

Kaitlyn is the Lead Social Media Strategist with Incentric and an all-weather beach enthusiast. When she’s not creating integrated social media strategies or launching campaigns, you can find her traveling and looking for the best local eats, hopefully at the same time.

Digital marketing is constantly evolving. Nowadays incorporating digital tactics in your strategy can make your approach more flexible, more personal and in many cases, more engaging than using traditional marketing methods alone. Whether the tactics are social media, SEO, email, a website or a combination of these and more making an impact has never been more important. Many brands are using digital marketing to stand out from the crowd and differentiate themselves from their competition. But not everyone knows how to use it to its full potential and some marketers might find themselves feeling lost and frustrated.

Are you facing the same problems? Here are five questions you should be asking yourself: (more…)

Charissa Menard

Charissa is an intern on the social media team at Incentric who has a passion for marketing! She is studying Business Management at Johnson & Wales University where she plans to obtain her masters degree. When she isn’t creating content you can find her on a nature walk, taking pictures for Instagram, or playing baseball.