Posts in SEM and Digital Advertising

google-marketing-live-2018

Top 7 Takeaways from the Google Marketing Live 2018 Keynote

July 11th, 2018 Posted by SEM and Digital Advertising No Comment yet

Google is at it again, rolling out several new updates to their digital marketing platforms as early as today. Learn how their latest product changes announced during the Google Marketing Live 2018 keynote could affect the way you use their platforms and how you can optimize the updates to make your marketing initiatives smarter.

First off let’s take a look at why Google is altering their widely popular platform(s). With over 40,000 searches happening every second, people look to search engines for navigation in their lives. According to Google they’ve been listening to the estimated 3.5 billion searches a day and have learned that consumers look to advertising for assistance.

To meet those consumers’ needs, Google aims to deliver experiences that are both personal and add worth with three core principles in mind to be valuable, transparent, and trustworthy. To meet marketers’ needs Google promises better results, simpler experiences, and stronger collaborations. Using machine learning technology, Google streamlines processes so marketers can be more efficient and ultimately more successful.

Here are the top 7 takeaways that you should know about Google’s Marketing Live Keynote before you login next: (more…)

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4 Things to Consider Before Starting a Paid Search Campaign

June 7th, 2018 Posted by SEM and Digital Advertising No Comment yet

There’s no doubt that running a successful paid search campaign can be a profitable strategy for your business if done properly. But to get that ROI back, you need to fully understand what you’re getting yourself into. Not surprisingly, Google makes it VERY easy to spend money in AdWords, and things can get out of hand quite quickly if you aren’t sure what you’re doing.

Here are 4 considerations to help you kick-start your paid search campaign,  attain a healthy CTR, and drive positive ROI! (more…)

SEO and SEM Strategy

20 Key SEO and SEM Strategy Terms Defined

March 27th, 2018 Posted by SEM and Digital Advertising, SEO No Comment yet

Being a savvy marketer, you know the importance of having an SEO and SEM strategy in place, however, it’s easy to get confused about the many related terms that fall under either or both of these tactics. To give you a better understanding of how search engine activity (organic and paid) may affect your site’s rankings, we’ve defined the top 20 terms you need to know.

SEO: (Search Engine Optimization) the practice of increasing quantity and quality traffic to your website through organic search results. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and ranked favorably on search engines, like Google, Bing, and Yahoo.

SEM: (Search Engine Marketing) the promotion of your website on search engine results pages through paid advertising to increase exposure and traffic to the site. (more…)

market segmentation

3 Ways Market Segmentation Can Take Your Campaigns to New Heights

October 30th, 2017 Posted by SEM and Digital Advertising, Strategy No Comment yet

As competition for keywords and placements gets more and more challenging, it’s up to marketers to find better ways to cut through the clutter. One of those ways is through market segmentation. Targeting and connecting to the right audience can increase click-through-rates and even conversion rates when done properly. (more…)

A Case for LinkedIn InMail: Why it Should Be Part of Your Strategy

September 19th, 2017 Posted by SEM and Digital Advertising, Social Media No Comment yet

LinkedIn InMail campaigns aren’t exactly new, but recent updates to the self-service platform have made them a lot more accessible to organizations regardless of budget. As long as your audience is on the LinkedIn platform, their InMail ad format is a real contender when it comes to getting your message across and garnering conversions. (more…)