Posts in SEM and Digital Advertising

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Tracking Your Ad Sales Using Amazon Attribution

September 19th, 2019 Posted by SEM and Digital Advertising No Comment yet

Navigating your way through a multi-channel marketing campaign is no easy task, especially when it comes to making crucial decisions on what’s working and what’s not. For Amazon retailers, that process just got a whole lot easier with Amazon Attribution. (more…)

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5 Advantages to Developing Google AMPHTML Ads vs. Traditional Banner Ads

August 21st, 2019 Posted by SEM and Digital Advertising No Comment yet

Whether you use Adobe Animate or Google Web Designer for developing your banner ads, keeping file size down and making sure banners load quickly is crucial to your success. After all, if your target audience doesn’t see your ads before leaving the page all your efforts will be going to waste. When creating traditional HTML5 ads, the large JavaScript files generated can cause poor banner performance on websites and negatively affect your conversion rates. So how can you make your banners work harder for you? Enter Google AMPHTML Ads. (more…)

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Top 3 New Features to Come Out of Google Marketing Live 2019

May 23rd, 2019 Posted by SEM and Digital Advertising No Comment yet

We sat down last week for Google Marketing Live 2019, a collection of keynotes and workshops delivering the latest and greatest happenings in the Google Ads world. We learned some of the latest trends in search marketing like refining intent based on query context, the importance of inclusive marketing, and of course, more updates to machine learning.

To keep things simple, here are three of the most notable new features to come out of last week’s event: (more…)

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Digital Advertising for Healthcare: Trends & Advice

March 14th, 2019 Posted by Healthcare, SEM and Digital Advertising No Comment yet

People searching for health-related information online is up 62%, amounting to about 93 million Americans and 80% of internet users. Is your healthcare institution meeting them where they are and providing them with the information they want? Here’s how digital advertising for healthcare can help you succeed.

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Biggest Search Marketing Mistakes Explained

March 11th, 2019 Posted by SEM and Digital Advertising No Comment yet

Launching a search marketing campaign can be a great way to generate new, qualified leads on your website. One of the reasons we like to recommend paid search (PPC) to our clients is because it attracts inbound leads who are usually further down the funnel and actively searching for your product or service. Everyone wants to be at the top of the Search Engine Results Page (SERP), and a well-planned paid search strategy can get you there. For more help setting up your new campaign as well as some best practices to consider along the way check out these 4 things to consider before starting a paid search campaign.

Don’t want to waste all of those well-earned advertising dollars? Here are 3 search engine marketing mistakes to avoid. (more…)