Posts in SEM and Digital Advertising

smx-east

4 Key Takeaways from SMX East

October 29th, 2018 Posted by SEM and Digital Advertising No Comment yet

The Incentric team visited SMX East this past week, the worlds largest Search Engine Marketing expo, conference, and workshop. There, we took a deep dive into some great sessions so we could spread the PPC knowledge onto you!

1. Google isn’t calling it AdWords anymore for a reason.

Google has recently rebranded AdWords into simply, Google Ads, which was done in an effort to simplify the platform. This name change is indicative of where the product has been heading over the past few years. It’s grown into an advertising suite for not only search but display, video, app install & more.

With this evolution, It’s safe to say that keywords are becoming less and less important. We’re seeing a shift in focus from a keyword-centric strategy to focusing more on audience targeting and competitor conquesting. Keywords are just one lever to your SEM strategy. (more…)

Dave-Varhol

Dave is a Paid Search Strategist at Incentric. Fascinated by the way buyers make purchase decisions, you’ll usually find him optimizing a PPC campaign, researching keywords or trying to keep up with the latest Google trends. If not that, he’s probably out on the water or checking out a new restaurant or brewery.

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4 Reasons to Consider Advertising on Bing

October 17th, 2018 Posted by SEM and Digital Advertising No Comment yet

Wondering where to find the nearest Starbucks to get your fall pumpkin spice fix? “Just Bing it!” …said no one ever.

Despite underwhelming popularity, Bing is bigger than you think, and while certainly not the most popular search engine, about 33% of all searches in the USA last year were from Bing. While clearly “little brother” to the almighty Google, Bing often doesn’t get the credit it rightly deserves. As marketers, we cannot ignore its presence!

There are a lot of reasons we recommend you consider incorporating advertising on Bing into your strategy. Worried about rocking the boat with your current mix? Try an 80/20 approach and allocate a small portion of your Google paid search budget to Bing Ads and test the waters. Diversifying your marketing mix between Google and Bing will also allow you to test different audiences who frequent each platform. For example, Bing is typically known for having an older, wealthier user-base. According to Bing, about 40% of the network is between 35-54 years old and over one-third of Bing users have a household income of over $100,000. (more…)

Dave-Varhol

Dave is a Paid Search Strategist at Incentric. Fascinated by the way buyers make purchase decisions, you’ll usually find him optimizing a PPC campaign, researching keywords or trying to keep up with the latest Google trends. If not that, he’s probably out on the water or checking out a new restaurant or brewery.

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Digital Advertising for Healthcare: Trends & Advice

October 12th, 2018 Posted by Healthcare, SEM and Digital Advertising No Comment yet

One in 20 Google searches are for health-related information and with over 3.5 billion Google searches per day, there are around 175 million health-related searches on Google alone, daily. People are searching for digital healthcare information, is your healthcare institution meeting them where they’re at? Here’s how digital advertising for healthcare can help you succeed.

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Ethan-Borchelt

Ethan Borchelt is an Account Executive. He focuses on healthcare, insurance, finance and state government accounts. He is an avid podcast and audiobook listener.

google-marketing-live-2018

Top 7 Takeaways from the Google Marketing Live 2018 Keynote

July 11th, 2018 Posted by SEM and Digital Advertising No Comment yet

Google is at it again, rolling out several new updates to their digital marketing platforms as early as today. Learn how their latest product changes announced during the Google Marketing Live 2018 keynote could affect the way you use their platforms and how you can optimize the updates to make your marketing initiatives smarter.

First off let’s take a look at why Google is altering their widely popular platform(s). With over 40,000 searches happening every second, people look to search engines for navigation in their lives. According to Google they’ve been listening to the estimated 3.5 billion searches a day and have learned that consumers look to advertising for assistance.

To meet those consumers’ needs, Google aims to deliver experiences that are both personal and add worth with three core principles in mind to be valuable, transparent, and trustworthy. To meet marketers’ needs Google promises better results, simpler experiences, and stronger collaborations. Using machine learning technology, Google streamlines processes so marketers can be more efficient and ultimately more successful.

Here are the top 7 takeaways that you should know about Google’s Marketing Live Keynote before you login next: (more…)

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Stephanie Smith is a Digital Engagement Strategist who relishes in crafting content that is exciting and educational. When she’s not creating buyer personas, journeys, and digital assets you can find her scouting local happenings, places to eat, and events online. After all, digital is best way to stay in the know!

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4 Things to Consider Before Starting a Paid Search Campaign

June 7th, 2018 Posted by SEM and Digital Advertising No Comment yet

There’s no doubt that running a successful paid search campaign can be a profitable strategy for your business if done properly. But to get that ROI back, you need to fully understand what you’re getting yourself into. Not surprisingly, Google makes it VERY easy to spend money in AdWords, and things can get out of hand quite quickly if you aren’t sure what you’re doing.

Here are 4 considerations to help you kick-start your paid search campaign,  attain a healthy CTR, and drive positive ROI! (more…)

Dave-Varhol

Dave is a Paid Search Strategist at Incentric. Fascinated by the way buyers make purchase decisions, you’ll usually find him optimizing a PPC campaign, researching keywords or trying to keep up with the latest Google trends. If not that, he’s probably out on the water or checking out a new restaurant or brewery.