Posts in SEM and Digital Advertising

Top 3 New Features to Come Out of Google Marketing Live 2019

May 23rd, 2019 Posted by SEM and Digital Advertising No Comment yet

We sat down last week for Google Marketing Live 2019, a collection of keynotes and workshops delivering the latest and greatest happenings in the Google Ads world. We learned some of the latest trends in search marketing like refining intent based on query context, the importance of inclusive marketing, and of course, more updates to machine learning.

To keep things simple, here are three of the most notable new features to come out of last week’s event: (more…)

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Digital Advertising for Healthcare: Trends & Advice

March 14th, 2019 Posted by Healthcare, SEM and Digital Advertising No Comment yet

People searching for health-related information online is up 62%, amounting to about 93 million Americans and 80% of internet users. Is your healthcare institution meeting them where they are and providing them with the information they want? Here’s how digital advertising for healthcare can help you succeed.

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Biggest Search Marketing Mistakes Explained

March 11th, 2019 Posted by SEM and Digital Advertising No Comment yet

Launching a search marketing campaign can be a great way to generate new, qualified leads on your website. One of the reasons we like to recommend paid search (PPC) to our clients is because it attracts inbound leads who are usually further down the funnel and actively searching for your product or service. Everyone wants to be at the top of the Search Engine Results Page (SERP), and a well-planned paid search strategy can get you there. For more help setting up your new campaign as well as some best practices to consider along the way check out these 4 things to consider before starting a paid search campaign.

Don’t want to waste all of those well-earned advertising dollars? Here are 3 search engine marketing mistakes to avoid. (more…)

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When To Use Search Marketing vs. Display

January 30th, 2019 Posted by SEM and Digital Advertising No Comment yet

If you’re a new Google Ads user or perhaps just looking to refresh some of your current campaigns, you might be wondering if you should position your brand on search marketing, display, or maybe both? Truth is, both mediums are highly effective when the proper expectations are set and your company’s business goals are the driving strategy of each. (more…)

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5 Questions Every Digital Marketer Should Ask Themselves

December 20th, 2018 Posted by SEM and Digital Advertising, Social Media No Comment yet

Digital marketing is constantly evolving. Nowadays incorporating digital tactics in your strategy can make your approach more flexible, more personal and in many cases, more engaging than using traditional marketing methods alone. Whether the tactics are social media, SEO, email, a website or a combination of these and more making an impact has never been more important. Many brands are using digital marketing to stand out from the crowd and differentiate themselves from their competition. But not everyone knows how to use it to its full potential and some marketers might find themselves feeling lost and frustrated.

Are you facing the same problems? Here are five questions you should be asking yourself: (more…)