We sat down last week for Google Marketing Live 2019, a collection of keynotes and workshops delivering the latest and greatest happenings in the Google Ads world. We learned some of the latest trends in search marketing like refining intent based on query context, the importance of inclusive marketing, and of course, more updates to machine learning.
To keep things simple, here are three of the most notable new features to come out of last week’s event: (more…)
Dave is a Paid Search Strategist at Incentric. Fascinated by the way buyers make purchase decisions, you’ll usually find him optimizing a PPC campaign, researching keywords or trying to keep up with the latest Google trends. If not that, he’s probably out on the water or up in the mountains, depending on the season.