Posts in News

Janet Farrell Headshot

Join us in Welcoming Janet – Director of Digital Services

September 6th, 2019 Posted by News No Comment yet

Introducing Janet Farrell, our new Director of Digital Services. Janet comes to us with a love of innovative thinking and years of experience delivering successful data-driven marketing campaigns both in-house and on the agency side. We sat down to ask her some hard hitting (sort of) questions to help you get to know her and here’s what she had to say. (more…)

Kelsey Terbil Headshot

Keeping up with Kelsey, Digital Analytics Strategist

July 31st, 2019 Posted by News No Comment yet

Introducing our new digital analytics strategist, Kelsey Terbil. A big believer in the creativity behind the numbers, Kelsey comes to us with an economics degree from DePaul and the skills to analyze data from different points of view. Take a minute to learn a little more about her and you’ll see why we’re so excited to have her on the team. (more…)

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The Current State of Social Media Algorithms

February 8th, 2019 Posted by News, Social Media No Comment yet

As marketers, it’s our job to stay on top of the ever-evolving social media algorithms that make social media tick. Without knowing the ins and outs of Facebook, Twitter, Instagram, and LinkedIn, how can we optimize our content to ensure the best possible results for our clients, and for ourselves?

What’s a social media algorithm, you ask? Social media algorithms are a way of sorting posts based on their relevance to users, instead of by post time. This allows social networks to prioritize which content their users see based on the likelihood that they’ll engage with a post. It’s great for users because they see more of the content they’re interested in, but for brands, it can lead to challenges.

Don’t have time to do the research required to be in the know about the current state of algorithms, and how to use them to your advantage? No worries, we’ve got you covered. (more…)

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Top 2019 Digital Marketing Conferences in the Northeast

November 19th, 2018 Posted by News 1 comment

The digital marketing landscape is always changing, and quickly. Because of this it’s not always easy to keep a pulse on the latest industry trends. Conferences can be a great way to brush up on the latest tools, methods and success stories. Here are our top picks for Digital Marketing Conferences in the Northeast. (more…)

Amy Levigne Headshot

Welcome to the Team, Amy Lavigne!

March 21st, 2018 Posted by News No Comment yet

This content originally appeared on the RDW Change Agents blog. 

Introducing our new social media coordinator, Amy Lavigne. Amy comes to us with a degree in Communications from Marist and experience managing social media for a small healthcare company. We sat down to ask her some hard-hitting (sort of) questions and here’s what she had to say. (more…)