Posts in News

Social Media Algorithms Header Image

The Current State of Social Media Algorithms

February 8th, 2019 Posted by News, Social Media No Comment yet

As marketers, it’s our job to stay on top of the ever-evolving social media algorithms that make social media tick. Without knowing the ins and outs of Facebook, Twitter, Instagram, and LinkedIn, how can we optimize our content to ensure the best possible results for our clients, and for ourselves?

What’s a social media algorithm, you ask? Social media algorithms are a way of sorting posts based on their relevance to users, instead of by post time. This allows social networks to prioritize which content their users see based on the likelihood that they’ll engage with a post. It’s great for users because they see more of the content they’re interested in, but for brands, it can lead to challenges.

Don’t have time to do the research required to be in the know about the current state of algorithms, and how to use them to your advantage? No worries, we’ve got you covered. (more…)

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Top 2019 Digital Marketing Conferences in the Northeast

November 19th, 2018 Posted by News No Comment yet

The digital marketing landscape is always changing, and quickly. Because of this it’s not always easy to keep a pulse on the latest industry trends. Conferences can be a great way to brush up on the latest tools, methods and success stories. Here are our top picks for Digital Marketing Conferences in the Northeast. (more…)

Amy Levigne Headshot

Welcome to the Team, Amy Lavigne!

March 21st, 2018 Posted by News No Comment yet

This content originally appeared on the RDW Change Agents blog. 

Introducing our new social media coordinator, Amy Lavigne. Amy comes to us with a degree in Communications from Marist and experience managing social media for a small healthcare company. We sat down to ask her some hard-hitting (sort of) questions and here’s what she had to say. (more…)

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Drumroll For Dave – Digital Engagement Specialist

November 16th, 2017 Posted by News No Comment yet

This content originally appeared on the RDW Change Agents blog. 

Help us give a warm welcome to Dave Varhol, our new Digital Engagement Specialist. Dave comes to us with a degree Business from URI and skills in email marketing, web content management, and marketing automation. In his spare time, he dabbles in videography (bonus!) and enjoys spending time in the great outdoors. We sat down and asked him some questions to help you get to know him a little better and here’s what he had to say.

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Stephanie Smith Digital Engagement Strategist

Sending in Stephanie – Our New Digital Engagement Strategist

November 10th, 2017 Posted by News No Comment yet

This content originally appeared on the RDW Change Agents blog.

Introducing our new Digital Engagement Strategist, Stephanie Smith. Stephanie comes to us with a broad range of expertise in digital media and digital marketing (not to mention client services). We’re excited to welcome her to the Incentric family! Learn a little more about her and you’ll see why. (more…)