Posts in Marketing Automation

lead scoring marketing automation

The Benchwarmer’s Guide to Lead Scoring

March 27th, 2017 Posted by Marketing Automation 1 comment
Larry Bird once said, “It doesn’t matter who scores the points, it’s who can get the ball to the scorer.” You could probably say the same about most marketing and sales teams. We marketers work tirelessly; creating countless campaigns to generate leads and pass them on to our sales superstars for what we hope will become a slam dunk close. (more…)
digital marketing goals header image

8 Digital Marketing Resolutions for 2017

February 2nd, 2017 Posted by Marketing Automation, SEO, Strategy No Comment yet
It’s time to hit the ground running in the new year, digital marketers. That’s why we’ve pulled together a list of digital marketing resolutions that will help you market more wisely and tackle ROI. So, get ready to put the last twelve months of marketing efforts behind you with 8 ways to be better, faster and more profitable in 2017. (more…)