Posts in Marketing Automation

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Five Ways Higher Education Institutions Are Using Marketing Automation to Increase Recruitment

March 28th, 2019 Posted by Higher Education, Marketing Automation No Comment yet

Higher education institutions are not all the same and neither are their prospects for that matter. As the higher ed space continues to become saturated, the harder and more essential it becomes for higher ed marketers to recruit and communicate effectively with their “ideal” prospects.

Similar to other transactions in our modern digital and information age, marketers have mere moments to capture their prospects’ attention. More often than not, these fleeting interactions are happening online and through digital media. Prospects expect a personalized conversation and content, yet aren’t having the face-to-face or phone dialogue once necessary for one.

Higher ed institutions are meeting their enrollee’s expectations with the help of customer relationship management (CRM) systems and marketing automation platforms. Just as the name implies these information systems work to garner relationships with prospects by gaining relevant data on prospects to help marketers customize and automate their communications. (more…)

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5 Common Artificial Intelligence Marketing Questions Answered

August 3rd, 2018 Posted by Marketing Automation No Comment yet

If you are new to artificial intelligence marketing, you may be one of the few. According to Forbes, 84% of marketing organizations are implementing or expanding AI and machine learning in 2018. Today, we’ve decided to unpack the increasingly popular practice with answers to five common questions about marketing with artificial intelligence. (more…)

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Love & Lead Nurturing: The Art of Wooing Your Way through the Buyer’s Journey

February 20th, 2018 Posted by Content Marketing, Marketing Automation, Strategy No Comment yet

Picture this. You’re finishing up dessert at a swanky, new restaurant with a seemingly wonderful guy. You start out a little unsure – it’s your very first date – but as the night draws on, you warm up to him. He has all the right qualities. He’s smart. He’s engaging. He’s the kind of guy your mom would call a “keeper”. Then, just as the waiter comes by with the check, he smiles and pulls a small, velvet box from the pocket of his blazer. He locks eyes with yours, gets down on one knee, and asks you to be his forever.

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Let’s Get Personal: Increase Engagement with Digital Personalization

January 5th, 2018 Posted by Marketing Automation, Strategy No Comment yet

What is Digital Personalization?

You’ve been there, sifting through your inbox, deleting irrelevant emails, asking yourself why you get so much junk. Or landing on a company’s homepage only to be overwhelmed with options and left wondering why you came. Consumers decide quickly, often in a matter of seconds, whether or not they like a marketing message. Marketers must take a personal approach to reach their potential customers for a better chance at capturing their attention and approval. (more…)

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A Digital Marketer’s Approach to Higher Education Technology

November 7th, 2017 Posted by Higher Education, Integrated Analytics, Marketing Automation No Comment yet

Many challenges exist for higher ed marketers, such as measuring student engagement and increasing student enrollment while dealing with higher competition. Balancing strategy, campaigns, and measurement and doing all of it well can be a strain on marketing teams everywhere. So it’s no wonder that we eagerly jump at the chance to use technology to cover those marketing related tasks that were done manually before. But with so many options available, what are the types of higher education technology that are truly useful? We’ve put together a list of tools that are helpful to higher ed marketers.  (more…)