Posts in Higher Education

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Student Persona Checklist

August 6th, 2018 Posted by Higher Education No Comment yet

From undergraduates and graduates to continuing education candidates and certificate seekers, each group of higher education prospects has a unique set of needs when it comes to choosing the right institution for them. Schools who understand those needs can effectively use multichannel marketing tactics to nurture prospects from awareness to consideration to decision.

But how do you identify those needs? By creating detailed student personas for each of your key target audiences. Personas are ideal representations of the type of individuals that you’re trying to reach with your marketing efforts. You can create personas with the help of existing data, insights, and even anecdotal observations about your prospects.

Not sure where to start? As part #1 of our 4-part Back-to-School series for higher ed marketers, we’ve developed this checklist to help: (more…)

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How to Maximize Inbound Marketing for Higher Education

July 25th, 2018 Posted by Higher Education No Comment yet

With 90% of students researching colleges and universities online, institutions who practice inbound marketing for higher education are better positioned to engage prospective students along their path to admission.

For would-be students, applying to college is more stressful now than ever before. Choices abound, competition is stiff, and tuition is high. Some prospective students will ditch a degree altogether in the face of a great job offer. Those who don’t know that the college they select will have ramifications long into the future. They need information that will help them make an informed decision about the school that is right for them.

Enter inbound marketing. Colleges and universities who cultivate a thoughtful, carefully constructed inbound marketing strategy will have armed themselves with the tools to help those prospects during this critical stage in their lives. (more…)

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What Do Changes in College Enrollment Statistics Mean for Your School?

November 28th, 2017 Posted by Higher Education, Strategy No Comment yet

Find out how you can help counter decreasing college enrollment statistics with these strategies.

Trends in higher education are continuously changing for many reasons such as shifts in the economy, the job market, politics and digital enhancements. From year to year we see trends that have drastically impacted college enrollment statistics. As a marketer, what can we do to make sure that our university’s enrollment metrics continue to stay strong while others are decreasing? (more…)

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A Digital Marketer’s Approach to Higher Education Technology

November 7th, 2017 Posted by Higher Education, Integrated Analytics, Marketing Automation No Comment yet

Many challenges exist for higher ed marketers, such as measuring student engagement and increasing student enrollment while dealing with higher competition. Balancing strategy, campaigns, and measurement and doing all of it well can be a strain on marketing teams everywhere. So it’s no wonder that we eagerly jump at the chance to use technology to cover those marketing related tasks that were done manually before. But with so many options available, what are the types of higher education technology that are truly useful? We’ve put together a list of tools that are helpful to higher ed marketers.  (more…)

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Increasing Undergraduate Enrollment of Gen Z with Digital Marketing

November 2nd, 2017 Posted by Higher Education, Strategy No Comment yet

There’s a new undergraduate prospect in town, and it’s Generation Z. With its oldest at the ripe age of 22, Generation Z makes up an overwhelming percentage of the undergraduate enrollment audience. With any new generation comes new challenges for colleges and universities. After a 30% leap in the past 15 years, total undergraduate enrollment is projected to increase by 14% in the next decade.  However, this growth doesn’t come without its challenges. There are more options for prospective students now than ever, and the evolving landscape of the cost of education does not go unnoticed. It’s crucial that your institution market to the first wholly digital-native generation with the right strategies in place. (more…)