Posts in Higher Education

university-social-media

5 Ways to Shape Your University Culture on Instagram

June 27th, 2019 Posted by Higher Education, Social Media No Comment yet

Summer is well underway and for higher-ed marketers that means a new group of students will soon be flocking to campus for the start of fall semester. With 64% of 18-29 year olds using Instagram, there’s no denying showcasing university culture on Instagram will be crucial to making an impact with these students.

Instagram posts get 4.2 billion likes a day, the highest engagement of all social media platforms, but as student engagement on social media increases, so does the competition. So how can you stand out from the other higher education institutions vying for their attention? (more…)

Young People Walking with Backpacks on School Campus

Five Ways Higher Education Institutions Are Using Marketing Automation to Increase Recruitment

March 28th, 2019 Posted by Higher Education, Marketing Automation 3 comments

Higher education institutions are not all the same and neither are their prospects for that matter. As the higher ed space continues to become saturated, the harder and more essential it becomes for higher ed marketers to recruit and communicate effectively with their “ideal” prospects.

Similar to other transactions in our modern digital and information age, marketers have mere moments to capture their prospects’ attention. More often than not, these fleeting interactions are happening online and through digital media. Prospects expect a personalized conversation and content, yet aren’t having the face-to-face or phone dialogue once necessary for one.

Higher ed institutions are meeting their enrollee’s expectations with the help of customer relationship management (CRM) systems and marketing automation platforms. Just as the name implies these information systems work to garner relationships with prospects by gaining relevant data on prospects to help marketers customize and automate their communications. (more…)

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3 Takeaways from our State of Higher Ed Marketing survey

September 28th, 2018 Posted by Higher Education No Comment yet

Higher ed marketing is one of our favorite topics here at Incentric. It’s one of the reasons we conducted our first annual State of Higher Ed Marketing survey earlier this year. We are happy to share three key takeaways from that survey as the final installment of our Back to School series. (more…)

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Higher-Ed Marketing Performance: Looking Beyond Application Numbers

August 24th, 2018 Posted by Higher Education No Comment yet

As a higher education marketer, increasing student applications and, ultimately, enrollment is likely your number one goal.  In fact, increasing student enrollment topped the list of marketing challenges amongst participants of our 2018 State of Higher Ed Marketing study. However, relying solely on applications and enrollment numbers to measure higher ed marketing performance can be misleading.

Before students apply to your college or university, they typically go through several phases, each of which work together like different pieces of the same puzzle.  The decision to apply may take months from the time a student first becomes aware of a program, and in the case of graduate degrees, sometimes years. This means that even the most successful campaign may not see an immediate uptick in enrollment numbers. (more…)

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How to Harness the Power of Higher Education Influencers

August 17th, 2018 Posted by Higher Education No Comment yet

Learn the impact higher education influencers can have on your higher ed marketing strategy.

Back-to-school season is upon us and for higher-ed marketers that means peak recruitment is underway. Application deadlines are looming and soon students will be waiting in anticipation of those decision letters. But before that happens they have to like your institution enough to click that submit button. (more…)