Posts in Higher Education

3 Takeaways from our State of Higher Ed Marketing survey

September 28th, 2018 Posted by Higher Education No Comment yet

Higher ed marketing is one of our favorite topics here at Incentric. It’s one of the reasons we conducted our first annual State of Higher Ed Marketing survey earlier this year. We are happy to share three key takeaways from that survey as the final installment of our Back to School series. (more…)

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Higher-Ed Marketing Performance: Looking Beyond Application Numbers

August 24th, 2018 Posted by Higher Education No Comment yet

As a higher education marketer, increasing student applications and, ultimately, enrollment is likely your number one goal.  In fact, increasing student enrollment topped the list of marketing challenges amongst participants of our 2018 State of Higher Ed Marketing study. However, relying solely on applications and enrollment numbers to measure higher ed marketing performance can be misleading.

Before students apply to your college or university, they typically go through several phases, each of which work together like different pieces of the same puzzle.  The decision to apply may take months from the time a student first becomes aware of a program, and in the case of graduate degrees, sometimes years. This means that even the most successful campaign may not see an immediate uptick in enrollment numbers. (more…)

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How to Harness the Power of Higher Education Influencers

August 17th, 2018 Posted by Higher Education No Comment yet

Learn the impact higher education influencers can have on your higher ed marketing strategy.

Back-to-school season is upon us and for higher-ed marketers that means peak recruitment is underway. Application deadlines are looming and soon students will be waiting in anticipation of those decision letters. But before that happens they have to like your institution enough to click that submit button. (more…)

student personas

Student Persona Checklist

August 6th, 2018 Posted by Higher Education No Comment yet

From undergraduates and graduates to continuing education candidates and certificate seekers, each group of higher education prospects has a unique set of needs when it comes to choosing the right institution for them. Schools who understand those needs can effectively use multichannel marketing tactics to nurture prospects from awareness to consideration to decision.

But how do you identify those needs? By creating detailed student personas for each of your key target audiences. Personas are ideal representations of the type of individuals that you’re trying to reach with your marketing efforts. You can create personas with the help of existing data, insights, and even anecdotal observations about your prospects.

Not sure where to start? As part #1 of our 4-part Back-to-School series for higher ed marketers, we’ve developed this checklist to help: (more…)

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How to Maximize Inbound Marketing for Higher Education

July 25th, 2018 Posted by Higher Education No Comment yet

With 90% of students researching colleges and universities online, institutions who practice inbound marketing for higher education are better positioned to engage prospective students along their path to admission.

For would-be students, applying to college is more stressful now than ever before. Choices abound, competition is stiff, and tuition is high. Some prospective students will ditch a degree altogether in the face of a great job offer. Those who don’t know that the college they select will have ramifications long into the future. They need information that will help them make an informed decision about the school that is right for them.

Enter inbound marketing. Colleges and universities who cultivate a thoughtful, carefully constructed inbound marketing strategy will have armed themselves with the tools to help those prospects during this critical stage in their lives. (more…)