Posts in Higher Education

content marketing

The Role of Content Marketing in the Engineering of Cornell’s CollabSpace

October 5th, 2017 Posted by Content Marketing, Higher Education No Comment yet

Content marketing is vital for brands looking to connect with their audiences. Relevant, useful content has the power to teach, engage, and build trust with your audience in ways you never could with traditional tactics. But the benefits increase exponentially when you also tap into user-generated content to harness the power of community. (more…)

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Chris DiSano is the talented wearer of many hats: a former practicing attorney and current nationally-recognized Atlantic 10 basketball conference media maven, Chris is presently leading client engagements in the higher education, scholarly publishing, healthcare and real estate sectors. If you want to talk college hoops this (or any) month, follow him on Twitter @CDiSano44.
student enrollment optimizations

Optimize! How Optimization Can Boost Student Enrollment

July 28th, 2017 Posted by Higher Education No Comment yet

Take a look at your current student enrollment marketing approach. What does it include? If yours is like most higher-ed institutions, you have a thoughtfully designed website, well-managed social properties, a solid email marketing program, and a paid media strategy designed to attract qualified leads. The catch is that, in the mad rush to launch a new campaign, many institutions drop the ball when it comes to important details that can make or break your marketing plan. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
university branding

The Key to College and University Branding in a Digital Age

July 18th, 2017 Posted by Content Marketing, Higher Education, Strategy No Comment yet

With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s because it’s incredibly challenging. In years past, the key to college and university branding might’ve been killer direct mailers or beautiful collateral. While both of those examples are still important, the current climate requires cutting through the clutter more effectively. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
higher education statistics

Higher Education Statistics + Marketing Insights You’ll Want To Know

July 7th, 2017 Posted by Higher Education, Social Media, Strategy No Comment yet

These higher education statistics help outline the changing landscape of the industry and ways marketers can break through to their audiences.

Marketing in higher education comes with its own set of challenges and trends that are continuously changing. As a marketer it can be difficult to keep up. In order to stay on top of it all, it is imperative to look into recent higher education statistics that explain how students are retrieving their information about higher education institutions. (more…)

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Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.
trends in higher education

3 Big Trends in Higher Education and What They Mean for Marketers

June 22nd, 2017 Posted by Higher Education No Comment yet

You probably know that higher education is undergoing some changes, these days. Between new legislation, rising costs, and a more diverse student body, there’s a lot for institutions to think about. But what does this mean for higher ed marketers? We discuss 3 big trends in higher education and what they mean for higher ed institutions and their marketing teams. (more…)

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Marian Visonà is a Marketing Analytics Strategist who loves data and likes to keep up to date with the latest digital trends. When she’s not preparing reports and spreadsheets, she’s out analyzing the KPIs of various Providence eateries. In food and performance optimization, testing is key!