Posts in Content Marketing

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10 Dos and Don’ts of Influencer Marketing

July 17th, 2018 Posted by Content Marketing, Social Media No Comment yet

Within the ever-changing world of social media, brands are embracing influencer marketing as the latest and greatest tactic to build brand awareness and promote social media engagement. Influencer marketing is a form of digital PR that allows brands and influencers to form partnerships that promote the brand on social media while compensating the influencer. Today, influencer marketing has proven an extremely viable marketing and advertising strategy for many brands. However, as with any marketing tactic, there are some Dos and Don’ts you should consider before you jump head first into influencer marketing. (more…)

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SEO and Content Marketing: The Westworld Edition

April 20th, 2018 Posted by Content Marketing, SEM & SEO No Comment yet

Learn why SEO and content marketing work better together. 

If you’re an HBO subscriber, science fiction buff or just a fan of mind-bending prestige drama, you’ve no doubt heard of last year’s breakout hit Westworld. Set in the fictional realm of a wild-west-like theme park called Westworld, the show follows the trials and tribulations of artificially intelligent androids (AIs) and the humans who, well, “dehumanize” them.  (more…)

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2018 On-Page SEO Checklist

April 5th, 2018 Posted by Content Marketing, SEM & SEO No Comment yet

Not sure how to optimize your blog posts and web pages? Our 2018 On-Page SEO Checklist can help you get a jump start.

As defined by the search engine optimization gurus at Moz, on-page SEO is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.” It involves optimizing both the technical and content-related elements of an individual web page for search.

If search engine optimization were an expedition, on-page SEO would be your survival kit. It alone doesn’t guarantee results but it helps. It’s also one of the easiest components of SEO to get right. That’s because, unlike off-page SEO tactics like link building, influencer outreach or digital PR, on-page SEO is within your control. Think of our on-page SEO checklist as an itinerary routing your success. (more…)

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Love & Lead Nurturing: The Art of Wooing Your Way through the Buyer’s Journey

February 20th, 2018 Posted by Content Marketing, Marketing Automation, Strategy No Comment yet

Picture this. You’re finishing up dessert at a swanky, new restaurant with a seemingly wonderful guy. You start out a little unsure – it’s your very first date – but as the night draws on, you warm up to him. He has all the right qualities. He’s smart. He’s engaging. He’s the kind of guy your mom would call a “keeper”. Then, just as the waiter comes by with the check, he smiles and pulls a small, velvet box from the pocket of his blazer. He locks eyes with yours, gets down on one knee, and asks you to be his forever.

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Lead Generation vs Demand Generation: Why They’re Better Together

November 14th, 2017 Posted by Content Marketing, Marketing Automation, Strategy No Comment yet

While lead generation and demand generation are often used interchangeably, they are not the same. When used together, however, they make quite the powerful team. After all, without a demand, there can be no lead. Let’s take a closer look at lead generation vs demand generation. (more…)