Posts in Content Marketing

video-marketing

5 Ways to use Video Marketing in Your Next Campaign

May 7th, 2018 Posted by Content Marketing 1 comment

Video usage and consumption is most certainly on the rise (our 2018 trends piece failed to disappoint). Just take a look at these staggering video marketing stats below that will have you reaching for your camera in no time. Speaking of cameras, you don’t need to have the latest 4k RED Epic professional camera to create a well-made video. So pull that iPhone out of your pocket and start filming! (more…)

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Dave is a Digital Engagement Specialist with Incentric. Fascinated by the way buyers make purchase decisions, you’ll usually find him optimizing a PPC campaign, mapping automation workflows or trying to keep up with the ever-changing world of digital marketing. If not that, he’s probably out on the water or checking out a new restaurant or brewery.

Westworld, SEO and content marketing

SEO and Content Marketing: The Westworld Edition

April 20th, 2018 Posted by Content Marketing, SEO No Comment yet

Learn why SEO and content marketing work better together. 

If you’re an HBO subscriber, science fiction buff or just a fan of mind-bending prestige drama, you’ve no doubt heard of last year’s breakout hit Westworld. Set in the fictional realm of a wild-west-like theme park called Westworld, the show follows the trials and tribulations of artificially intelligent androids (AIs) and the humans who, well, “dehumanize” them.  (more…)

Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.

one-page seo checklist

2018 On-Page SEO Checklist

April 5th, 2018 Posted by Content Marketing, SEO No Comment yet

Not sure how to optimize your blog posts and web pages? Our 2018 On-Page SEO Checklist can help you get a jump start.

As defined by the search engine optimization gurus at Moz, on-page SEO is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.” It involves optimizing both the technical and content-related elements of an individual web page for search.

If search engine optimization were an expedition, on-page SEO would be your survival kit. It alone doesn’t guarantee results but it helps. It’s also one of the easiest components of SEO to get right. That’s because, unlike off-page SEO tactics like link building, influencer outreach or digital PR, on-page SEO is within your control. Think of our on-page SEO checklist as an itinerary routing your success. (more…)

Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.

buyer journey lead nurture

Love & Lead Nurturing: The Art of Wooing Your Way through the Buyer’s Journey

February 20th, 2018 Posted by Content Marketing, Marketing Automation, Strategy No Comment yet

Picture this. You’re finishing up dessert at a swanky, new restaurant with a seemingly wonderful guy. You start out a little unsure – it’s your very first date – but as the night draws on, you warm up to him. He has all the right qualities. He’s smart. He’s engaging. He’s the kind of guy your mom would call a “keeper”. Then, just as the waiter comes by with the check, he smiles and pulls a small, velvet box from the pocket of his blazer. He locks eyes with yours, gets down on one knee, and asks you to be his forever.

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Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.

Lead Generation vs Demand Generation: Why They’re Better Together

November 14th, 2017 Posted by Content Marketing, Strategy No Comment yet

While lead generation and demand generation are often used interchangeably, they are not the same. When used together, however, they make quite the powerful team. After all, without a demand, there can be no lead. Let’s take a closer look at lead generation vs demand generation. (more…)

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Marisa Arce is a Social media Intern, with a passion for writing, and an obsession with social media. When she’s not at URI finishing up her senior year, you can find her obsessing over dogs on Instagram or binge-watching scary movies.