Posts in Content Marketing

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3 Tips to Improve Your Content Calendar

February 14th, 2019 Posted by Content Marketing No Comment yet

There’s no question about it, content is a substantial component of a successful digital marketing strategy, and as savvy marketers, we know the best way to map content is with an editorial calendar. Surprisingly, we heard from LinkedIn that only 30% of marketers have a content strategy documented.

To help close the gap we’re revealing three tips to improve your content calendar. So, whether you’re in the midst of creating a calendar or refining it, here are some important considerations. (more…)

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The Rise of Video Marketing: Everything You Need to Know

February 12th, 2019 Posted by Content Marketing No Comment yet

In the world of content marketing, brands are constantly competing to have the most engaging, shareable content, with new trends arising on a regular basis. Standing out amongst these trends is video marketing, an approach that aims to increase engagement by incorporating video content into the mix. This method of communicating to consumers has taken the industry by storm, as it transitioned from being a secondary marketing tactic to a primary focus. Marketers are quickly learning that video marketing is an invaluable tool for any brand, as it not only heightens brand awareness but also allows brands to connect with prospects. In fact, more than 50% of consumers want to see videos from brands, more than any other type of content. (more…)

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7 Simple Content Marketing Topics

December 12th, 2018 Posted by Content Marketing No Comment yet

Content is king. After all, content directly impacts your SEO strategy, connects you with your customers, and helps validate you as an industry leader. However, finding the time to conceptualize a topic, and then write about it, can seem like an all too daunting and time-consuming task.

The added notion that your content should be clever, educational, and entertaining can add even more pressure. Perhaps causing further procrastination and ultimately hurting your chances of getting seen by customers and prospects. This is a misunderstanding. Instead, approach your content from the standpoint of your customers. They are interested in your expertise and quick informative posts. Talk about your inspiration, industry insights, and news. (more…)

How Inbound Marketing Surrounds Your Retail Experience

November 27th, 2018 Posted by Content Marketing No Comment yet

As a part of my internship, I earned the HubSpot Inbound Marketing Certification. This course was my first introduction to the realm of marketing and sales, and after taking it I soon realized how effective inbound marketing is, and how it’s been in front of me all this time. As a (far too) frequent online shopper, I have particularly noticed inbound methodology used in retail.

Note: while this post is about my experience of inbound marketing in retail, inbound marketing strategies are relevant to all types of industries, including yours. From banking to higher education to non-profits – all businesses and organizations have a need to attract, convert, and build customers through an inbound approach. (more…)

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A Helpful Hint For Creating More Effective Content

October 5th, 2018 Posted by Content Marketing No Comment yet

The demands on your organization to create enough valuable (and relevant) content are greater than ever. So how can you ensure quality when quantity becomes a necessary evil? Here’s one way to create effective content that’s clear, on point, and pleasant to read. (more…)