There’s no question about it, content is a substantial component of a successful digital marketing strategy, and as savvy marketers, we know the best way to map content is with an editorial calendar. Surprisingly, we heard from LinkedIn that only 30% of marketers have a content strategy documented.
To help close the gap we’re revealing three tips to improve your content calendar. So, whether you’re in the midst of creating a calendar or refining it, here are some important considerations. (more…)
Stephanie Smith is a Digital Engagement Strategist who relishes in crafting content that is exciting and educational. When she’s not creating buyer personas, journeys, and digital assets you can find her scouting local happenings, places to eat, and events online. After all, digital is best way to stay in the know!