Posts in Content Marketing

Lead Generation vs Demand Generation: Why They’re Better Together

November 14th, 2017 Posted by Content Marketing, Strategy No Comment yet

While lead generation and demand generation are often used interchangeably, they are not the same. When used together, however, they make quite the powerful team. After all, without a demand, there can be no lead. Let’s take a closer look at lead generation vs demand generation. (more…)

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Marisa Arce is a Social media Intern, with a passion for writing, and an obsession with social media. When she’s not at URI finishing up her senior year, you can find her obsessing over dogs on Instagram or binge-watching scary movies.

buyer personas

What You Should Know About Buyer Personas

October 26th, 2017 Posted by Content Marketing No Comment yet

The term, buyer persona, has most likely presented itself a few times throughout your career in marketing. Whether you have a general understanding, use the word loosely in daily conversation or overlook that fact that you might have no idea what it means, understanding buyer personas is essential to your strategic marketing execution. (more…)

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Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.

content marketing

The Role of Content Marketing in the Engineering of Cornell’s CollabSpace

October 5th, 2017 Posted by Content Marketing, Higher Education No Comment yet

Content marketing is vital for brands looking to connect with their audiences. Relevant, useful content has the power to teach, engage, and build trust with your audience in ways you never could with traditional tactics. But the benefits increase exponentially when you also tap into user-generated content to harness the power of community. (more…)

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Chris DiSano is the talented wearer of many hats: a former practicing attorney and current nationally-recognized Atlantic 10 basketball conference media maven, Chris is presently leading client engagements in the higher education, scholarly publishing, healthcare and real estate sectors. If you want to talk college hoops this (or any) month, follow him on Twitter @CDiSano44.

university branding

The Key to College and University Branding in a Digital Age

July 18th, 2017 Posted by Content Marketing, Higher Education, Strategy No Comment yet

With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s because it’s incredibly challenging. In years past, the key to college and university branding might’ve been killer direct mailers or beautiful collateral. While both of those examples are still important, the current climate requires cutting through the clutter more effectively. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.

3 B2B Examples of Excellent Content Marketing

July 5th, 2017 Posted by B2B, Content Marketing, Strategy No Comment yet

When most people think of content marketing, its applications in the world of B2B marketing don’t always come to mind. Truth is, B2B audiences are some of the best suited for content marketing. In fact, it’s likely you experience great B2B examples of content marketing on a daily basis. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.