Posts in Content Marketing


7 Simple Content Marketing Topics

December 12th, 2018 Posted by Content Marketing No Comment yet

Content is king. After all, content directly impacts your SEO strategy, connects you with your customers, and helps validate you as an industry leader. However, finding the time to conceptualize a topic, and then write about it, can seem like an all too daunting and time-consuming task.

The added notion that your content should be clever, educational, and entertaining can add even more pressure. Perhaps causing further procrastination and ultimately hurting your chances of getting seen by customers and prospects. This is a misunderstanding. Instead, approach your content from the standpoint of your customers. They are interested in your expertise and quick informative posts. Talk about your inspiration, industry insights, and news. (more…)


Stephanie Smith is a Digital Engagement Strategist who relishes in crafting content that is exciting and educational. When she’s not creating buyer personas, journeys, and digital assets you can find her scouting local happenings, places to eat, and events online. After all, digital is best way to stay in the know!

How Inbound Marketing Surrounds Your Retail Experience

November 27th, 2018 Posted by Content Marketing No Comment yet

As a part of my internship, I earned the HubSpot Inbound Marketing Certification. This course was my first introduction to the realm of marketing and sales, and after taking it I soon realized how effective inbound marketing is, and how it’s been in front of me all this time. As a (far too) frequent online shopper, I have particularly noticed inbound methodology used in retail.

Note: while this post is about my experience of inbound marketing in retail, inbound marketing strategies are relevant to all types of industries, including yours. From banking to higher education to non-profits – all businesses and organizations have a need to attract, convert, and build customers through an inbound approach. (more…)


Gabriela Baron is a creative writing intern at RDW and Incentric. She expresses her creative flare through her love of fashion and when she’s not online shopping she enjoys finding grammar faux pas while watching reality TV.


A Helpful Hint For Creating More Effective Content

October 5th, 2018 Posted by Content Marketing No Comment yet

The demands on your organization to create enough valuable (and relevant) content are greater than ever. So how can you ensure quality when quantity becomes a necessary evil? Here’s one way to create effective content that’s clear, on point, and pleasant to read. (more…)

John Beaupré, senior copywriter, has been writing advertising and marketing copy for more than 20 years and he’s still not done.


5 Ways to use Video Marketing in Your Next Campaign

May 7th, 2018 Posted by Content Marketing 1 comment

Video usage and consumption is most certainly on the rise (our 2018 trends piece failed to disappoint). Just take a look at these staggering video marketing stats below that will have you reaching for your camera in no time. Speaking of cameras, you don’t need to have the latest 4k RED Epic professional camera to create a well-made video. So pull that iPhone out of your pocket and start filming! (more…)


Dave is a Paid Search Strategist at Incentric. Fascinated by the way buyers make purchase decisions, you’ll usually find him optimizing a PPC campaign, researching keywords or trying to keep up with the latest Google trends. If not that, he’s probably out on the water or checking out a new restaurant or brewery.

Westworld, SEO and content marketing

SEO and Content Marketing: The Westworld Edition

April 20th, 2018 Posted by Content Marketing, SEO No Comment yet

Learn why SEO and content marketing work better together. 

If you’re an HBO subscriber, science fiction buff or just a fan of mind-bending prestige drama, you’ve no doubt heard of last year’s breakout hit Westworld. Set in the fictional realm of a wild-west-like theme park called Westworld, the show follows the trials and tribulations of artificially intelligent androids (AIs) and the humans who, well, “dehumanize” them.  (more…)

Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.