Posts in Content Marketing

content marketing

The Role of Content Marketing in the Engineering of Cornell’s CollabSpace

October 5th, 2017 Posted by Content Marketing, Higher Education No Comment yet

Content marketing is vital for brands looking to connect with their audiences. Relevant, useful content has the power to teach, engage, and build trust with your audience in ways you never could with traditional tactics. But the benefits increase exponentially when you also tap into user-generated content to harness the power of community. (more…)

mm
Chris DiSano is the talented wearer of many hats: a former practicing attorney and current nationally-recognized Atlantic 10 basketball conference media maven, Chris is presently leading client engagements in the higher education, scholarly publishing, healthcare and real estate sectors. If you want to talk college hoops this (or any) month, follow him on Twitter @CDiSano44.
university branding

The Key to College and University Branding in a Digital Age

July 18th, 2017 Posted by Content Marketing, Higher Education, Strategy No Comment yet

With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s because it’s incredibly challenging. In years past, the key to college and university branding might’ve been killer direct mailers or beautiful collateral. While both of those examples are still important, the current climate requires cutting through the clutter more effectively. (more…)

mm
Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.

3 B2B Examples of Excellent Content Marketing

July 5th, 2017 Posted by B2B, Content Marketing, Strategy No Comment yet

When most people think of content marketing, its applications in the world of B2B marketing don’t always come to mind. Truth is, B2B audiences are some of the best suited for content marketing. In fact, it’s likely you experience great B2B examples of content marketing on a daily basis. (more…)

mm
Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
buyer journey lead nurture

Love & Lead Nurturing: The Art of Wooing Your Way through the Buyer’s Journey

April 20th, 2017 Posted by Content Marketing, Marketing Automation, Strategy No Comment yet

Picture this. You’re finishing up dessert at a swanky, new restaurant with a seemingly wonderful guy. You start out a little unsure – it’s your very first date – but as the night draws on, you warm up to him. He has all the right qualities. He’s smart. He’s engaging. He’s the kind of guy your mom would call a “keeper”. Then, just as the waiter comes by with the check, he smiles and pulls a small, velvet box from the pocket of his blazer. He locks eyes with yours, gets down on one knee, and asks you to be his forever.

(more…)
mm
Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.
SEO Content Marketing Westworld

SEO and Content Marketing: The Westworld Edition

March 16th, 2017 Posted by Content Marketing, SEO No Comment yet
If you’re an HBO subscriber, science fiction buff or just a fan of mind-bending prestige drama, you’ve no doubt heard of last year’s breakout hit Westworld. Set in the fictional realm of a wild-west-like theme park called Westworld, the show follows the trials and tribulations of artificially intelligent androids (AIs) and the humans who, well, “dehumanize” them.  (more…)
mm
Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.