Posts in B2B

linkedin audience targeting

Leveraging LinkedIn Audience Targeting for B2B Marketing

October 10th, 2017 Posted by B2B, Social Media No Comment yet

Amongst many of the social networks, LinkedIn has come a particularly long way. What was once pigeonholed as a living resume for job seekers and feeding ground for hungry recruiters, is now a bustling community of active professionals in all industries. Here is where modern thought leaders are born, ideas are exchanged, and networks are grown. While consumer-facing social media advertising is now no less than common practice, B2B marketers may be left wondering where to start. Fortunately, there are quite a few ways you can effectively reach your business-facing audience, using LinkedIn audience targeting. (more…)

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Ryan McAssey is a Social Media Strategist at incentric. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. If not at his desk, he can be found two-stepping to some mean house music or gorging spicy tuna rolls.
digital marketing for B2B

A Case for Digital Marketing for B2B Companies

August 31st, 2017 Posted by B2B No Comment yet

Not everyone believes in digital marketing for B2B companies. In fact, many B2B marketers scoff at the idea that digital marketing tactics can drive real revenue. They prefer traditional tactics like direct mail and tradeshows to more current approaches like social media and content marketing.

But the experiences of some of our most successful clients, and even ourselves, says otherwise. (more…)

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Phil Loscoe is an account manager at Incentric with a few decades experience leading client strategies in the healthcare, construction, higher ed, lottery services and other industries. He also believes he is the world’s biggest Notre Dame football fan.
How to use linkedin

How to Use LinkedIn to Boost B2B Leads

August 25th, 2017 Posted by B2B, Social Media No Comment yet

Are you a B2B marketer still struggling with how to use LinkedIn? Though the professional social site is great at connecting individuals and companies for career networking, LinkedIn is also an amazing way to grow a network of prospects. Here, we’ll walk you through how to use LinkedIn as a powerful sales and marketing tool to generate B2B leads. (more…)

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Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.
b2b vs b2c

B2B vs. B2C: The Digital Marketing Divide

August 9th, 2017 Posted by B2B No Comment yet

By now, we all should have a solid understanding of the differences between the Business to Business (B2B) and Business to Consumer (B2C) markets. B2B vs. B2C marketing tactics have long been a topic of conversation. With digital marketing continuing to grow in popularity (and effectiveness), it’s important we understand how to get our messages across to these audiences, digitally. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
B2B Lead Generation Tactics

5 Digital B2B Lead Generation Tactics NOT To Ignore

July 20th, 2017 Posted by B2B No Comment yet

Phil Loscoe, our resident B2B marketing doyen, shares 5 ways you can leverage digital B2B lead generation tactics to increase leads and grow ROI.

In the popular 1996 Tom Cruise movie Jerry Maguire, Cuba Gooding’s character –wide receiver Rod Tidwell – famously defined his needs via four important words: (more…)

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Phil Loscoe is an account manager at Incentric with a few decades experience leading client strategies in the healthcare, construction, higher ed, lottery services and other industries. He also believes he is the world’s biggest Notre Dame football fan.