With the end of 2017 rapidly approaching, it’s time to sharpen the pencil and begin to refine your marketing strategies for the new year. In a realm of marketing where cookie-cutter messaging and push marketing tactics can often get lost in a corporate echo chamber, many new digital opportunities provide a plethora of new ways to nurture new connections with your prospects. This year brought us many digital marketing trends. We are likely to see these expand in 2018, particularly for B2B marketers. (more…)
Ryan McAssey is a Social Media Strategist at Incentric. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. If not at his desk, he can be found two-stepping to some mean house music or gorging spicy tuna rolls.