Posts in B2B

review syndication

Review Syndication: 7 Questions to Consider Before You Syndicate Reviews

August 22nd, 2018 Posted by B2B No Comment yet

Nothing incites people to buy a product like a great review with a high rating. And nothing deters them more than a poor review with a low rating. Except, perhaps, no rating at all. In fact, 92% of consumers hesitate to make a purchase when there are no reviews for a product. Even products sold at brick-and-mortar retailers are not immune with an estimated 88% of consumers researching products on the web prior to making an in-store purchase.

Enter review syndication. Over the last decade, review syndication companies have emerged to help brands accumulate and distribute reviews to reach more shoppers. They do this by sharing customer reviews and other user-generated content (UGC) across multiple retail sites. (more…)

B2B Digital Marketing

2018 Trends In B2B Digital Marketing

December 7th, 2017 Posted by B2B, Strategy No Comment yet

With the end of 2017 rapidly approaching, it’s time to sharpen the pencil and begin to refine your marketing strategies for the new year. In a realm of marketing where cookie-cutter messaging and push marketing tactics can often get lost in a corporate echo chamber, many new digital opportunities provide a plethora of new ways to nurture new connections with your prospects. This year brought us many digital marketing trends. We are likely to see these expand in 2018, particularly for B2B marketers. (more…)

B2B Digital Marketing

B2B Digital Marketing: What I Say I Want vs. What I Really Want

November 27th, 2017 Posted by B2B No Comment yet

Learn how B2B digital marketing tactics can help you drive a better sales experience and measurable results.

Some years ago, McKinsey ran a study on B2B purchasing habits declaring the combination of the sales experience and product or service specifications acted as the key driver in the decision-making process of B2B buyers.

Wait, what about price?

Well, pricing is important; but not as important as the overall sales experience. (more…)

linkedin audience targeting

Leveraging LinkedIn Audience Targeting for B2B Marketing

October 10th, 2017 Posted by B2B, Social Media No Comment yet

Amongst many of the social networks, LinkedIn has come a particularly long way. What was once pigeonholed as a living resume for job seekers and feeding ground for hungry recruiters, is now a bustling community of active professionals in all industries. Here is where modern thought leaders are born, ideas are exchanged, and networks are grown. While consumer-facing social media advertising is now no less than common practice, B2B marketers may be left wondering where to start. Fortunately, there are quite a few ways you can effectively reach your business-facing audience, using LinkedIn audience targeting. (more…)

digital marketing for B2B

A Case for Digital Marketing for B2B Companies

August 31st, 2017 Posted by B2B No Comment yet

Not everyone believes in digital marketing for B2B companies. In fact, many B2B marketers scoff at the idea that digital marketing tactics can drive real revenue. They prefer traditional tactics like direct mail and tradeshows to more current approaches like social media and content marketing.

But the experiences of some of our most successful clients, and even ourselves, says otherwise. (more…)