A Digital Marketer’s Approach to Higher Education Technology

November 7th, 2017 Posted by Marian Visona Higher Education, Integrated Analytics, Marketing Automation No Comment yet

Many challenges exist for higher ed marketers, such as measuring student engagement and increasing student enrollment while dealing with higher competition. Balancing strategy, campaigns, and measurement and doing all of it well can be a strain on marketing teams everywhere. So it’s no wonder that we eagerly jump at the chance to use technology to cover those marketing related tasks that were done manually before. But with so many options available, what are the types of higher education technology that are truly useful? We’ve put together a list of tools that are helpful to higher ed marketers. (more…)

Marian Visona

Marian Visonà is Director of Analytics and SEM who loves data and likes to keep up to date with the latest digital trends. When she’s not preparing reports and spreadsheets, she’s out analyzing the KPIs of various Providence eateries. In food and performance optimization, testing is key!

What is Student Engagement, and How Do You Measure it?

October 18th, 2017 Posted by Kaitlyn Delaney Higher Education, Integrated Analytics No Comment yet

With increasing competition in the higher education landscape and an array of digital tactics at your disposal, it’s harder than ever to resonate with prospective students and truly make an impact. Just reaching prospective students is no longer enough. You have to “engage” with them throughout the student journey in an effective and measurable way. But what is student engagement exactly? And just as importantly how do measure it? (more…)

Kaitlyn Delaney

Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

Everything You Need To Know About Web Conversions

September 15th, 2017 Posted by Kaitlyn Delaney Integrated Analytics 2 comments

Conversions. You know they’re important and you’ve likely heard a lot about how they figure into your marketing strategy, but do you know what the term actually means? If not, you’re not alone. Read on for a little marketing jargon 101. (more…)

Kaitlyn Delaney

Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

How To Get the Most Out of the AdWords IF Function

March 24th, 2017 Posted by Marian Visona Integrated Analytics, SEM and Digital Advertising No Comment yet

You may have seen that Adwords recently rolled out IF functions for Search ads. This is a great way to easily personalize your ads by device or audience list and works similarly to ad customizers which adapt your text ads to what someone is searching for, their device, their location, and more. But for IF functions…you don’t have to use a feed! (more…)

Marian Visona

Marian Visonà is Director of Analytics and SEM who loves data and likes to keep up to date with the latest digital trends. When she’s not preparing reports and spreadsheets, she’s out analyzing the KPIs of various Providence eateries. In food and performance optimization, testing is key!

5 Reasons Website Visitors Bounce and What You Can Do to Stop It

March 17th, 2017 Posted by Marisa Meyers Integrated Analytics, Web Design No Comment yet

Have you checked the bounce rate for your website lately? Whatever it is, I’d be willing to bet it’s too high. According to data analytics company Kissmetrics, website bounce rates average about 40%. That means nearly half of your users may be leaving your website after visiting a single page. (more…)

Marisa Meyers

Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.

Posts in Integrated Analytics

A Digital Marketer’s Approach to Higher Education Technology

What is Student Engagement, and How Do You Measure it?

Everything You Need To Know About Web Conversions

How To Get the Most Out of the AdWords IF Function

5 Reasons Website Visitors Bounce and What You Can Do to Stop It

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