Posts in Integrated Analytics

higher education technology

A Digital Marketer’s Approach to Higher Education Technology

November 7th, 2017 Posted by Higher Education, Integrated Analytics, Marketing Automation No Comment yet

Many challenges exist for higher ed marketers, such as measuring student engagement and increasing student enrollment while dealing with higher competition. Balancing strategy, campaigns, and measurement and doing all of it well can be a strain on marketing teams everywhere. So it’s no wonder that we eagerly jump at the chance to use technology to cover those marketing related tasks that were done manually before. But with so many options available, what are the types of higher education technology that are truly useful? We’ve put together a list of tools that are helpful to higher ed marketers.  (more…)

student engagement

What is Student Engagement, and How Do You Measure it?

October 18th, 2017 Posted by Higher Education, Integrated Analytics No Comment yet

With increasing competition in the higher education landscape and an array of digital tactics at your disposal, it’s harder than ever to resonate with prospective students and truly make an impact. Just reaching prospective students is no longer enough. You have to “engage” with them throughout the student journey in an effective and measurable way. But what is student engagement exactly? And just as importantly how do measure it? (more…)


Everything You Need To Know About Web Conversions

September 15th, 2017 Posted by Integrated Analytics 2 comments

Conversions. You know they’re important and you’ve likely heard a lot about how they figure into your marketing strategy, but do you know what the term actually means? If not, you’re not alone. Read on for a little marketing jargon 101. (more…)

adwords if function tips

How To Get the Most Out of the AdWords IF Function

March 24th, 2017 Posted by Integrated Analytics, SEM and Digital Advertising No Comment yet
You may have seen that Adwords recently rolled out IF functions for Search ads. This is a great way to easily personalize your ads by device or audience list and works similarly to ad customizers which adapt your text ads to what someone is searching for, their device, their location, and more. But for IF functions…you don’t have to use a feed! (more…)
website bounce

5 Reasons Website Visitors Bounce and What You Can Do to Stop It

March 17th, 2017 Posted by Integrated Analytics, Web Design No Comment yet
Have you checked the bounce rate for your website lately? Whatever it is, I’d be willing to bet it’s too high. According to data analytics company Kissmetrics, website bounce rates average about 40%. That means nearly half of your users may be leaving your website after visiting a single page. (more…)