Posts in Integrated Analytics

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Making the Most of Google Data Studio Reporting

February 28th, 2019 Posted by Integrated Analytics No Comment yet

You may have seen that a while back Google announced that Data Studio, Google’s free data visualization and reporting product, was officially out of Beta…and we’re super excited about it! We also thought that now would be a good time to share some of what we’ve learned since we started using the reporting tool in 2016.

First of all, one of the reasons we love Data Studio is because of its easy integration with other Google products (after all, it’s now part of the Google Marketing Platform) like Google Ads, Doubleclick, and Google Analytics.  This makes for easy and quick reporting and data visualization. Before Data Studio you might have downloaded data into a spreadsheet, arranged everything as needed via a pivot table, created a graph or table, and copied it into a presentation or made it look nice in spreadsheet form. Now Data Studio allows you to cut out a good number of those steps by pulling in the data directly from the source into a format of your choosing (graph, chart, table, etc.).  Sounds great, right? Here are some tips to make your reporting even more streamlined. (more…)

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Marketing Analytics: Uncover The Health of Your Data

February 25th, 2019 Posted by Integrated Analytics No Comment yet

We’ve talked before about getting your marketing analytics squared away for 2019, but one of the first steps is understanding the health of your data so that before you start analyzing performance you can know if the numbers are right. So where do you start? We’ve outlined a few key areas that will help you understand how your data is doing. (more…)

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How To Revamp Your Marketing Analytics Strategy For 2019

January 8th, 2019 Posted by Integrated Analytics No Comment yet

Now that we’re firmly within the New Year, you’re probably thinking about how to put your best work out there in 2019. And since data, analytics and understanding how and why your marketing campaigns are performing (or not), is not going out of style anytime soon, we’re providing some tips on how to revamp your marketing analytics strategy for 2019. (more…)

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Top Benefits of Using Google Tag Manager

February 28th, 2018 Posted by Integrated Analytics No Comment yet

What is Google Tag Manager?

Simply put, Google Tag Manager is a free tool offered by Google that allows your marketing team or agency the ability to add and edit your own website tags without involving “the website guy.” Nothing against our fellow web developers, but setting up a remarketing, conversion tracking, or analytics campaigns for clients is typically more time-efficient with fewer cooks in the kitchen. Rather than manually adding tags to your website, Google Tag Manager acts as a container where you can easily manage tags in one place without having to be a coding expert.  (more…)

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3 Kinds of Benchmarks Digital Marketers Must Measure

February 9th, 2018 Posted by Integrated Analytics No Comment yet

Everyone loves a good benchmark. And why not? To paraphrase Alistair Kroll, author of Lean Analytics, “you don’t know if you’re crushing it or being crushed” unless you have a line in the sand.  Benchmarks are the inspirational lines that encourage you to identify areas for improvement, set clear objectives, and improve performance over time. They also serve as critical proof points when you have to demonstrate the need for new staff, a change to your media plan, or a boost to your marketing budget. (more…)