Posts in Integrated Analytics

analytics strategy

How To Revamp Your Marketing Analytics Strategy For 2019

January 8th, 2019 Posted by Integrated Analytics No Comment yet

Now that we’re firmly within the New Year, you’re probably thinking about how to put your best work out there in 2019. And since data, analytics and understanding how and why your marketing campaigns are performing (or not), is not going out of style anytime soon, we’re providing some tips on how to revamp your marketing analytics strategy for 2019. (more…)

google tag manager

Top Benefits of Using Google Tag Manager

February 28th, 2018 Posted by Integrated Analytics No Comment yet

What is Google Tag Manager?

Simply put, Google Tag Manager is a free tool offered by Google that allows your marketing team or agency the ability to add and edit your own website tags without involving “the website guy.” Nothing against our fellow web developers, but setting up a remarketing, conversion tracking, or analytics campaigns for clients is typically more time-efficient with fewer cooks in the kitchen. Rather than manually adding tags to your website, Google Tag Manager acts as a container where you can easily manage tags in one place without having to be a coding expert.  (more…)

benchmarks

3 Kinds of Benchmarks Digital Marketers Must Measure

February 9th, 2018 Posted by Integrated Analytics No Comment yet

Everyone loves a good benchmark. And why not? To paraphrase Alistair Kroll, author of Lean Analytics, “you don’t know if you’re crushing it or being crushed” unless you have a line in the sand.  Benchmarks are the inspirational lines that encourage you to identify areas for improvement, set clear objectives, and improve performance over time. They also serve as critical proof points when you have to demonstrate the need for new staff, a change to your media plan, or a boost to your marketing budget. (more…)

cost-per-acquisition

Why Measure Cost Per Acquisition?

December 8th, 2017 Posted by Integrated Analytics, Strategy No Comment yet

Cost Per Acquisition is an important metric that can help you gain useful insights on true return on investment. If you haven’t already, we recommend starting off by learning why a digital measurement plan is an important first step in your marketing strategy.

One of the primary concerns facing businesses today is determining whether or not a current, or previous, marketing strategy is effective. When allocating funds and investing not only resources but time into various channels and tactics, it’s important to know if these efforts are producing tangible results. Measuring cost per acquisition is one of the ways that you can gain this insight. (more…)

Why Attribution Matters: Digital Marketing Measurement

November 20th, 2017 Posted by Integrated Analytics, Strategy No Comment yet

If you’ve read our blog before you’ve heard us talk about the importance of digital marketing measurement. But how exactly can you get an idea of what’s working for your digital marketing strategy and any areas for improvement? This is where attribution comes into play.

Attribution, or the process of assigning credit for a conversion to a marketing touch-point, is an important part of measuring your digital marketing success. It can help you see which touch points earned that big conversion, others that came in with the assist, and even some that aren’t doing as well as you expected. (more…)