What is Google Tag Manager?
Simply put, Google Tag Manager is a free tool offered by Google that allows your marketing team or agency the ability to add and edit your own website tags without involving “the website guy.” Nothing against our fellow web developers, but setting up a remarketing, conversion tracking, or analytics campaigns for clients is typically more time-efficient with fewer cooks in the kitchen. Rather than manually adding tags to your website, Google Tag Manager acts as a container where you can easily manage tags in one place without having to be a coding expert. (more…)
Dave is a Digital Engagement Specialist with Incentric. Fascinated by the way buyers make purchase decisions, you’ll usually find him optimizing a PPC campaign, mapping automation workflows or trying to keep up with the ever-changing world of digital marketing. If not that, he’s probably out on the water or checking out a new restaurant or brewery.