Content is king. After all, content directly impacts your SEO strategy, connects you with your customers, and helps validate you as an industry leader. However, finding the time to conceptualize a topic, and then write about it, can seem like an all too daunting and time-consuming task.

The added notion that your content should be clever, educational, and entertaining can add even more pressure. Perhaps causing further procrastination and ultimately hurting your chances of getting seen by customers and prospects. This is a misunderstanding. Instead, approach your content from the standpoint of your customers. They are interested in your expertise and quick informative posts. Talk about your inspiration, industry insights, and news. (more…)

Stephanie Smith

Stephanie Smith is a Digital Engagement Strategist who relishes in crafting content that is exciting and educational. When she’s not creating buyer personas, journeys, and digital assets you can find her scouting local happenings, places to eat, and events online. After all, digital is best way to stay in the know!

Nothing incites people to buy a product like a great review with a high rating. And nothing deters them more than a poor review with a low rating. Except, perhaps, no rating at all. In fact, 92% of consumers hesitate to make a purchase when there are no reviews for a product. Even products sold at brick-and-mortar retailers are not immune with an estimated 88% of consumers researching products on the web prior to making an in-store purchase.

Enter review syndication. Over the last decade, review syndication companies have emerged to help brands accumulate and distribute reviews to reach more shoppers. They do this by sharing customer reviews and other user-generated content (UGC) across multiple retail sites. (more…)

Stephanie Smith

Stephanie Smith is a Digital Engagement Strategist who relishes in crafting content that is exciting and educational. When she’s not creating buyer personas, journeys, and digital assets you can find her scouting local happenings, places to eat, and events online. After all, digital is best way to stay in the know!

Google is at it again, rolling out several new updates to their digital marketing platforms as early as today. Learn how their latest product changes announced during the Google Marketing Live 2018 keynote could affect the way you use their platforms and how you can optimize the updates to make your marketing initiatives smarter.

First off let’s take a look at why Google is altering their widely popular platform(s). With over 40,000 searches happening every second, people look to search engines for navigation in their lives. According to Google they’ve been listening to the estimated 3.5 billion searches a day and have learned that consumers look to advertising for assistance.

To meet those consumers’ needs, Google aims to deliver experiences that are both personal and add worth with three core principles in mind to be valuable, transparent, and trustworthy. To meet marketers’ needs Google promises better results, simpler experiences, and stronger collaborations. Using machine learning technology, Google streamlines processes so marketers can be more efficient and ultimately more successful.

Here are the top 7 takeaways that you should know about Google’s Marketing Live Keynote before you login next: (more…)

Stephanie Smith

Stephanie Smith is a Digital Engagement Strategist who relishes in crafting content that is exciting and educational. When she’s not creating buyer personas, journeys, and digital assets you can find her scouting local happenings, places to eat, and events online. After all, digital is best way to stay in the know!

We’re often asked when it comes to influencer marketing whether bigger influencers equate to greater returns. The discussion of whether to use a macro influencer versus a micro influencer has gained a lot of attention in the last few years and for good reason. As social media and digital PR continue to dominate, influencers are gaining popularity in almost all conceivable fields. (more…)

Stephanie Smith

Stephanie Smith is a Digital Engagement Strategist who relishes in crafting content that is exciting and educational. When she’s not creating buyer personas, journeys, and digital assets you can find her scouting local happenings, places to eat, and events online. After all, digital is best way to stay in the know!

Being a savvy marketer, you know the importance of having an SEO and SEM strategy in place, however, it’s easy to get confused about the many related terms that fall under either or both of these tactics. To give you a better understanding of how search engine activity (organic and paid) may affect your site’s rankings, we’ve defined the top 20 terms you need to know.

SEO: (Search Engine Optimization) the practice of increasing quantity and quality traffic to your website through organic search results. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and ranked favorably on search engines, like Google, Bing, and Yahoo.

SEM: (Search Engine Marketing) the promotion of your website on search engine results pages through paid advertising to increase exposure and traffic to the site. (more…)

Stephanie Smith

Stephanie Smith is a Digital Engagement Strategist who relishes in crafting content that is exciting and educational. When she’s not creating buyer personas, journeys, and digital assets you can find her scouting local happenings, places to eat, and events online. After all, digital is best way to stay in the know!