We’re often asked when it comes to influencer marketing whether bigger influencers equate to greater returns. The discussion of whether to use a macro influencer versus a micro influencer has gained a lot of attention in the last few years and for good reason. As social media and digital PR continue to dominate, influencers are gaining popularity in almost all conceivable fields. (more…)

Stephanie Smith

Stephanie Smith is a Digital Engagement Specialist who relishes in crafting content that is exciting and educational. When she’s not creating buyer personas, journeys, and digital assets you can find her scouting local happenings, places to eat, and events online. After all, digital is best way to stay in the know!

Being a savvy marketer, you know the importance of having an SEO and SEM strategy in place, however, it’s easy to get confused about the many related terms that fall under either or both of these tactics. To give you a better understanding of how search engine activity (organic and paid) may affect your site’s rankings, we’ve defined the top 20 terms you need to know.

SEO: (Search Engine Optimization) the practice of increasing quantity and quality traffic to your website through organic search results. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and ranked favorably on search engines, like Google, Bing, and Yahoo.

SEM: (Search Engine Marketing) the promotion of your website on search engine results pages through paid advertising to increase exposure and traffic to the site. (more…)

Stephanie Smith

Stephanie Smith is a Digital Engagement Specialist who relishes in crafting content that is exciting and educational. When she’s not creating buyer personas, journeys, and digital assets you can find her scouting local happenings, places to eat, and events online. After all, digital is best way to stay in the know!

Find out how the transition to Digital PR is changing the roles of modern-day publicist’s and the tactics they are using to stay on top of news feeds.

As we enter 2018, look around and count the number of people captivated by their phones, it’s no surprise that 51% of all web visits are on mobile devices. Pew Research Center reports that 38% of American adults are getting their news online and 66% use their mobile phones and laptops to get there. Primary mediums television and print have been usurped by highly intuitive and portable smartphones. Forcing communications industries, like public relations (PR), to evolve and transform or risk getting left behind. (more…)

Stephanie Smith

Stephanie Smith is a Digital Engagement Specialist who relishes in crafting content that is exciting and educational. When she’s not creating buyer personas, journeys, and digital assets you can find her scouting local happenings, places to eat, and events online. After all, digital is best way to stay in the know!