Being a savvy marketer, you know the importance of having an SEO and SEM strategy in place, however, it’s easy to get confused about the many related terms that fall under either or both of these tactics. To give you a better understanding of how search engine activity (organic and paid) may affect your site’s rankings, we’ve defined the top 20 terms you need to know.
SEO: (Search Engine Optimization) the practice of increasing quantity and quality traffic to your website through organic search results. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and ranked favorably on search engines, like Google, Bing, and Yahoo.
SEM: (Search Engine Marketing) the promotion of your website on search engine results pages through paid advertising to increase exposure and traffic to the site. (more…)