Posts by Stephanie Smith

content-calendar

3 Tips to Improve Your Content Calendar

February 14th, 2019 Posted by Content Marketing No Comment yet

There’s no question about it, content is a substantial component of a successful digital marketing strategy, and as savvy marketers, we know the best way to map content is with an editorial calendar. Surprisingly, we heard from LinkedIn that only 30% of marketers have a content strategy documented.

To help close the gap we’re revealing three tips to improve your content calendar. So, whether you’re in the midst of creating a calendar or refining it, here are some important considerations. (more…)

content-marketing

7 Simple Content Marketing Topics

December 12th, 2018 Posted by Content Marketing No Comment yet

Content is king. After all, content directly impacts your SEO strategy, connects you with your customers, and helps validate you as an industry leader. However, finding the time to conceptualize a topic, and then write about it, can seem like an all too daunting and time-consuming task.

The added notion that your content should be clever, educational, and entertaining can add even more pressure. Perhaps causing further procrastination and ultimately hurting your chances of getting seen by customers and prospects. This is a misunderstanding. Instead, approach your content from the standpoint of your customers. They are interested in your expertise and quick informative posts. Talk about your inspiration, industry insights, and news. (more…)

review syndication

Review Syndication: 7 Questions to Consider Before You Syndicate Reviews

August 22nd, 2018 Posted by B2B No Comment yet

Nothing incites people to buy a product like a great review with a high rating. And nothing deters them more than a poor review with a low rating. Except, perhaps, no rating at all. In fact, 92% of consumers hesitate to make a purchase when there are no reviews for a product. Even products sold at brick-and-mortar retailers are not immune with an estimated 88% of consumers researching products on the web prior to making an in-store purchase.

Enter review syndication. Over the last decade, review syndication companies have emerged to help brands accumulate and distribute reviews to reach more shoppers. They do this by sharing customer reviews and other user-generated content (UGC) across multiple retail sites. (more…)

google-marketing-live-2018

Top 7 Takeaways from the Google Marketing Live 2018 Keynote

July 11th, 2018 Posted by SEM and Digital Advertising No Comment yet

Google is at it again, rolling out several new updates to their digital marketing platforms as early as today. Learn how their latest product changes announced during the Google Marketing Live 2018 keynote could affect the way you use their platforms and how you can optimize the updates to make your marketing initiatives smarter.

First off let’s take a look at why Google is altering their widely popular platform(s). With over 40,000 searches happening every second, people look to search engines for navigation in their lives. According to Google they’ve been listening to the estimated 3.5 billion searches a day and have learned that consumers look to advertising for assistance.

To meet those consumers’ needs, Google aims to deliver experiences that are both personal and add worth with three core principles in mind to be valuable, transparent, and trustworthy. To meet marketers’ needs Google promises better results, simpler experiences, and stronger collaborations. Using machine learning technology, Google streamlines processes so marketers can be more efficient and ultimately more successful.

Here are the top 7 takeaways that you should know about Google’s Marketing Live Keynote before you login next: (more…)

influencer

The Key Difference Between Macro and Micro Influencers

May 24th, 2018 Posted by Social Media No Comment yet

We’re often asked when it comes to influencer marketing whether bigger influencers equate to greater returns. The discussion of whether to use a macro influencer versus a micro influencer has gained a lot of attention in the last few years and for good reason. As social media and digital PR continue to dominate, influencers are gaining popularity in almost all conceivable fields. (more…)