Posts by Stephanie Smith

digital-pr

The Modern Day Publicist: Traditional Public Relations (PR) Vs. Digital PR

January 19th, 2018 Posted by Social Media No Comment yet

Find out how the transition to Digital PR is changing the roles of modern-day publicist’s and the tactics they are using to stay on top of news feeds.

As we enter 2018, look around and count the number of people captivated by their phones, it’s no surprise that 51% of all web visits are on mobile devices. Pew Research Center reports that 38% of American adults are getting their news online and 66% use their mobile phones and laptops to get there. Primary mediums television and print have been usurped by highly intuitive and portable smartphones. Forcing communications industries, like public relations (PR), to evolve and transform or risk getting left behind. (more…)

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Stephanie Smith is a Digital Engagement Specialist who relishes in crafting content that is exciting and educational. When she’s not creating buyer personas, journeys, and digital assets you can find her scouting local happenings, places to eat, and events online. After all, digital is best way to stay in the know!