Posts by Sarah Johnson


How To Get The Most Out of Your Email Marketing Campaign

May 13th, 2019 Posted by Content Marketing No Comment yet

Creating an email marketing campaign can feel daunting. Balancing your organization’s needs and those of your contacts is often a challenge. And with email best practices always evolving, it’s easy to feel out of the loop about the “right way” to approach your email marketing strategy. The good news is, there’s a great deal of information available from people who happen to specialize in this kind of thing. Here, I’ve assembled recommendations on how to get the most out of your email marketing campaign. (more…)

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Millennial Mother’s Day Marketing: Marketing for Millennial Moms

May 10th, 2018 Posted by Strategy No Comment yet

While most of what you hear about millennials concerns the things we’ve killed, there’s no arguing that millennial women and families are bringing lots of beautiful life into the world. More than a million millennials are becoming moms each year. That’s over 18 million millennial moms with spending power of more than $2.4 trillion in the U.S. alone. Now, that little voice in your head is probably screaming, “but how should we be adapting our marketing for millennial moms?!” In the spirit of mother’s day, I’d like to explore just that. (more…)

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Digital Marketing Trends: What to Look Out for in 2018

March 16th, 2018 Posted by Social Media, Strategy No Comment yet

As is always the way with digital marketing, a new year brings a number of new changes and technologies. With a few months under our belt already, here are some of the digital marketing trends, tools, platforms, and changes we see coming our way.

Practical Voice

The more we engage with content constantly throughout the day, the more users are seeking a more approachable brand voice. With all the clutter, speaking like a human just makes sense. For example, brands like Dollar Shave Club use a casual tone from their taglines, all the way to their product descriptions. Phrases like “tested on interns, not animals” help users relate to the brand and generate loyalty. Showcasing their socially responsible values, in addition to a comedic edge. I think we all witnessed the supply-chain-flub-turned-social-media-victor campaign from KFC UK. Or, take a look at Basecamp. From the outside, they might seem like a boring project management tool (sorry, Basecamp). Take a look at their content, however, and you’ll be surprised. I mean, they even use the word “damn” on their about page. Look for more of this as brands look to cut loose a bit in 2018. (more…)

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Increasing Undergraduate Enrollment of Gen Z with Digital Marketing

November 2nd, 2017 Posted by Higher Education, Strategy No Comment yet

There’s a new undergraduate prospect in town, and it’s Generation Z. With its oldest at the ripe age of 22, Generation Z makes up an overwhelming percentage of the undergraduate enrollment audience. With any new generation comes new challenges for colleges and universities. After a 30% leap in the past 15 years, total undergraduate enrollment is projected to increase by 14% in the next decade.  However, this growth doesn’t come without its challenges. There are more options for prospective students now than ever, and the evolving landscape of the cost of education does not go unnoticed. It’s crucial that your institution market to the first wholly digital-native generation with the right strategies in place. (more…)

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3 Ways Market Segmentation Can Take Your Campaigns to New Heights

October 30th, 2017 Posted by SEM and Digital Advertising, Strategy No Comment yet

As competition for keywords and placements gets more and more challenging, it’s up to marketers to find better ways to cut through the clutter. One of those ways is through market segmentation. Targeting and connecting to the right audience can increase click-through-rates and even conversion rates when done properly. (more…)