Posts by Ryan McAssey

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Why Your Brand Needs an App

November 14th, 2018 Posted by Incentric No Comment yet

“There’s an app for that!” This iconic phrase coined (and later trademarked) by Apple in the mid-2000’s has shown to be borderline prophetic as the rest of the mobile phone market followed suit with a top priority on their developer ecosystems.

From 2011-2017, the Apple App Store alone saw in increase of over 2 million new apps approved for circulation. The rise of apps has breathed new life into the industries of gaming, banking technology, social media, and just about everything in between. What was once perceived as a novelty or reserved tactic for only the largest companies has now become an accessible and pivotal part of marketing strategies across the board.  

Why the rapid shift to an app-centric mobile experience? There are a handful of reasons that make these custom brand conduits a great fit for your business objectives.


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Reddit 101: Leveraging the Internet’s Most Popular Alien

October 25th, 2018 Posted by Incentric No Comment yet

When stepping into development of any social media marketing strategy, there can be an overwhelming plethora of options for where your content can make it’s home. Sure, you’ve heard of the more traditional networks such as Facebook, Twitter, Instagram, and others – but you may not have taken as deep a dive into the powerful enigma that is Reddit.


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Facebook Scales Back on Brands Again – Why Daily Content Still Matters

January 15th, 2018 Posted by Social Media No Comment yet

Facebook recently announced it’s algorithm will be changing yet again, and not to the favor of brands. Despite the change, Facebook content marketing still remains a key to success for marketers. 

When Zuckerberg takes the stage you can be sure there’ll be change.

Over the past few years, Facebook has been relying more and more on its algorithm to determine what its users want to see. This has had brands in a gradually escalating tizzy, as it seems their posts were being increasingly squeezed out of the daily mix.

Last week, the Facebook CEO announced more directly that the algorithm will be changing yet again – and brand posts will be getting the axe once more. Facebook will be shifting the newsfeed to display more posts from friends and family, and even less from brands and pages. (more…)

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2018 Trends In B2B Digital Marketing

December 7th, 2017 Posted by B2B, Strategy No Comment yet

With the end of 2017 rapidly approaching, it’s time to sharpen the pencil and begin to refine your marketing strategies for the new year. In a realm of marketing where cookie-cutter messaging and push marketing tactics can often get lost in a corporate echo chamber, many new digital opportunities provide a plethora of new ways to nurture new connections with your prospects. This year brought us many digital marketing trends. We are likely to see these expand in 2018, particularly for B2B marketers. (more…)

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Leveraging LinkedIn Audience Targeting for B2B Marketing

October 10th, 2017 Posted by B2B, Social Media No Comment yet

Amongst many of the social networks, LinkedIn has come a particularly long way. What was once pigeonholed as a living resume for job seekers and feeding ground for hungry recruiters, is now a bustling community of active professionals in all industries. Here is where modern thought leaders are born, ideas are exchanged, and networks are grown. While consumer-facing social media advertising is now no less than common practice, B2B marketers may be left wondering where to start. Fortunately, there are quite a few ways you can effectively reach your business-facing audience, using LinkedIn audience targeting. (more…)