Posts by Ryan McAssey

facebook-content-marketing

Facebook Scales Back on Brands Again – Why Daily Content Still Matters

January 15th, 2018 Posted by Social Media No Comment yet

Facebook recently announced it’s algorithm will be changing yet again, and not to the favor of brands. Despite the change, Facebook content marketing still remains a key to success for marketers. 

When Zuckerberg takes the stage you can be sure there’ll be change.

Over the past few years, Facebook has been relying more and more on its algorithm to determine what its users want to see. This has had brands in a gradually escalating tizzy, as it seems their posts were being increasingly squeezed out of the daily mix.

Last week, the Facebook CEO announced more directly that the algorithm will be changing yet again – and brand posts will be getting the axe once more. Facebook will be shifting the newsfeed to display more posts from friends and family, and even less from brands and pages. (more…)

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Ryan McAssey is a Social Media Strategist at Incentric. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. If not at his desk, he can be found two-stepping to some mean house music or gorging spicy tuna rolls.

B2B Digital Marketing

2018 Trends In B2B Digital Marketing

December 7th, 2017 Posted by B2B, Strategy No Comment yet

With the end of 2017 rapidly approaching, it’s time to sharpen the pencil and begin to refine your marketing strategies for the new year. In a realm of marketing where cookie-cutter messaging and push marketing tactics can often get lost in a corporate echo chamber, many new digital opportunities provide a plethora of new ways to nurture new connections with your prospects. This year brought us many digital marketing trends. We are likely to see these expand in 2018, particularly for B2B marketers. (more…)

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Ryan McAssey is a Social Media Strategist at Incentric. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. If not at his desk, he can be found two-stepping to some mean house music or gorging spicy tuna rolls.

linkedin audience targeting

Leveraging LinkedIn Audience Targeting for B2B Marketing

October 10th, 2017 Posted by B2B, Social Media No Comment yet

Amongst many of the social networks, LinkedIn has come a particularly long way. What was once pigeonholed as a living resume for job seekers and feeding ground for hungry recruiters, is now a bustling community of active professionals in all industries. Here is where modern thought leaders are born, ideas are exchanged, and networks are grown. While consumer-facing social media advertising is now no less than common practice, B2B marketers may be left wondering where to start. Fortunately, there are quite a few ways you can effectively reach your business-facing audience, using LinkedIn audience targeting. (more…)

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Ryan McAssey is a Social Media Strategist at Incentric. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. If not at his desk, he can be found two-stepping to some mean house music or gorging spicy tuna rolls.