Facebook recently announced it’s algorithm will be changing yet again, and not to the favor of brands. Despite the change, Facebook content marketing still remains a key to success for marketers.
When Zuckerberg takes the stage you can be sure there’ll be change.
Over the past few years, Facebook has been relying more and more on its algorithm to determine what its users want to see. This has had brands in a gradually escalating tizzy, as it seems their posts were being increasingly squeezed out of the daily mix.
Last week, the Facebook CEO announced more directly that the algorithm will be changing yet again – and brand posts will be getting the axe once more. Facebook will be shifting the newsfeed to display more posts from friends and family, and even less from brands and pages. (more…)
Ryan McAssey is a Social Media Strategist at Incentric. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. If not at his desk, he can be found two-stepping to some mean house music or gorging spicy tuna rolls.