“There’s an app for that!” This iconic phrase coined (and later trademarked) by Apple in the mid-2000’s has shown to be borderline prophetic as the rest of the mobile phone market followed suit with a top priority on their developer ecosystems.
From 2011-2017, the Apple App Store alone saw in increase of over 2 million new apps approved for circulation. The rise of apps has breathed new life into the industries of gaming, banking technology, social media, and just about everything in between. What was once perceived as a novelty or reserved tactic for only the largest companies has now become an accessible and pivotal part of marketing strategies across the board.
Why the rapid shift to an app-centric mobile experience? There are a handful of reasons that make these custom brand conduits a great fit for your business objectives.
is an Account Executive at RDW Group. Living his career on the digital frontier since ‘poking’ was social currency, he is ever on the pulse of the integrated mindset. Outside the office he can be found running silly distances to the beats of electronic music, capturing life through a camera lens, and soaking in the hop cologne at RI’s bountiful local breweries.