Posts by Marisa Meyers

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3 Takeaways from our State of Higher Ed Marketing survey

September 28th, 2018 Posted by Higher Education No Comment yet

Higher ed marketing is one of our favorite topics here at Incentric. It’s one of the reasons we conducted our first annual State of Higher Ed Marketing survey earlier this year. We are happy to share three key takeaways from that survey as the final installment of our Back to School series. (more…)

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9 Secrets to Better Landing Page Design

April 30th, 2018 Posted by Strategy, Web Design No Comment yet

Landing page design holds the power to convince consumers to take important steps on the path to purchase. Yet, in most marketing campaigns, landing pages are an afterthought. Many of us spend ages toiling over keywords, selecting target demographics, and writing slick, lead-generating ad copy. But few marketers take the time to ensure that we are driving those leads to a destination — or landing page – that is up to the task of converting them.   (more…)

Westworld, SEO and content marketing

SEO and Content Marketing: The Westworld Edition

April 20th, 2018 Posted by Content Marketing, SEO No Comment yet

Learn why SEO and content marketing work better together. 

If you’re an HBO subscriber, science fiction buff or just a fan of mind-bending prestige drama, you’ve no doubt heard of last year’s breakout hit Westworld. Set in the fictional realm of a wild-west-like theme park called Westworld, the show follows the trials and tribulations of artificially intelligent androids (AIs) and the humans who, well, “dehumanize” them.  (more…)

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2018 On-Page SEO Checklist

April 5th, 2018 Posted by Content Marketing, SEO No Comment yet

Not sure how to optimize your blog posts and web pages? Our 2018 On-Page SEO Checklist can help you get a jump start.

As defined by the search engine optimization gurus at Moz, on-page SEO is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.” It involves optimizing both the technical and content-related elements of an individual web page for search.

If search engine optimization were an expedition, on-page SEO would be your survival kit. It alone doesn’t guarantee results but it helps. It’s also one of the easiest components of SEO to get right. That’s because, unlike off-page SEO tactics like link building, influencer outreach or digital PR, on-page SEO is within your control. Think of our on-page SEO checklist as an itinerary routing your success. (more…)

buyer journey lead nurture

Love & Lead Nurturing: The Art of Wooing Your Way through the Buyer’s Journey

February 20th, 2018 Posted by Content Marketing, Marketing Automation, Strategy No Comment yet

Picture this. You’re finishing up dessert at a swanky, new restaurant with a seemingly wonderful guy. You start out a little unsure – it’s your very first date – but as the night draws on, you warm up to him. He has all the right qualities. He’s smart. He’s engaging. He’s the kind of guy your mom would call a “keeper”. Then, just as the waiter comes by with the check, he smiles and pulls a small, velvet box from the pocket of his blazer. He locks eyes with yours, gets down on one knee, and asks you to be his forever.