Posts by Marian Visona

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Making the Most of Google Data Studio Reporting

February 28th, 2019 Posted by Integrated Analytics No Comment yet

You may have seen that a while back Google announced that Data Studio, Google’s free data visualization and reporting product, was officially out of Beta…and we’re super excited about it! We also thought that now would be a good time to share some of what we’ve learned since we started using the reporting tool in 2016.

First of all, one of the reasons we love Data Studio is because of its easy integration with other Google products (after all, it’s now part of the Google Marketing Platform) like Google Ads, Doubleclick, and Google Analytics.  This makes for easy and quick reporting and data visualization. Before Data Studio you might have downloaded data into a spreadsheet, arranged everything as needed via a pivot table, created a graph or table, and copied it into a presentation or made it look nice in spreadsheet form. Now Data Studio allows you to cut out a good number of those steps by pulling in the data directly from the source into a format of your choosing (graph, chart, table, etc.).  Sounds great, right? Here are some tips to make your reporting even more streamlined. (more…)

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Marketing Analytics: Uncover The Health of Your Data

February 25th, 2019 Posted by Integrated Analytics No Comment yet

We’ve talked before about getting your marketing analytics squared away for 2019, but one of the first steps is understanding the health of your data so that before you start analyzing performance you can know if the numbers are right. So where do you start? We’ve outlined a few key areas that will help you understand how your data is doing. (more…)

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How To Revamp Your Marketing Analytics Strategy For 2019

January 8th, 2019 Posted by Integrated Analytics No Comment yet

Now that we’re firmly within the New Year, you’re probably thinking about how to put your best work out there in 2019. And since data, analytics and understanding how and why your marketing campaigns are performing (or not), is not going out of style anytime soon, we’re providing some tips on how to revamp your marketing analytics strategy for 2019. (more…)

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Higher-Ed Marketing Performance: Looking Beyond Application Numbers

August 24th, 2018 Posted by Higher Education No Comment yet

As a higher education marketer, increasing student applications and, ultimately, enrollment is likely your number one goal.  In fact, increasing student enrollment topped the list of marketing challenges amongst participants of our 2018 State of Higher Ed Marketing study. However, relying solely on applications and enrollment numbers to measure higher ed marketing performance can be misleading.

Before students apply to your college or university, they typically go through several phases, each of which work together like different pieces of the same puzzle.  The decision to apply may take months from the time a student first becomes aware of a program, and in the case of graduate degrees, sometimes years. This means that even the most successful campaign may not see an immediate uptick in enrollment numbers. (more…)

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A Digital Marketer’s Approach to Higher Education Technology

November 7th, 2017 Posted by Higher Education, Integrated Analytics, Marketing Automation No Comment yet

Many challenges exist for higher ed marketers, such as measuring student engagement and increasing student enrollment while dealing with higher competition. Balancing strategy, campaigns, and measurement and doing all of it well can be a strain on marketing teams everywhere. So it’s no wonder that we eagerly jump at the chance to use technology to cover those marketing related tasks that were done manually before. But with so many options available, what are the types of higher education technology that are truly useful? We’ve put together a list of tools that are helpful to higher ed marketers.  (more…)