Posts by Marian Visona

analytics strategy

How To Revamp Your Marketing Analytics Strategy For 2019

January 8th, 2019 Posted by Integrated Analytics No Comment yet

Now that we’re firmly within the New Year, you’re probably thinking about how to put your best work out there in 2019. And since data, analytics and understanding how and why your marketing campaigns are performing (or not), is not going out of style anytime soon, we’re providing some tips on how to revamp your marketing analytics strategy for 2019. (more…)

higher-ed-marketing-performance

Higher-Ed Marketing Performance: Looking Beyond Application Numbers

August 24th, 2018 Posted by Higher Education No Comment yet

As a higher education marketer, increasing student applications and, ultimately, enrollment is likely your number one goal.  In fact, increasing student enrollment topped the list of marketing challenges amongst participants of our 2018 State of Higher Ed Marketing study. However, relying solely on applications and enrollment numbers to measure higher ed marketing performance can be misleading.

Before students apply to your college or university, they typically go through several phases, each of which work together like different pieces of the same puzzle.  The decision to apply may take months from the time a student first becomes aware of a program, and in the case of graduate degrees, sometimes years. This means that even the most successful campaign may not see an immediate uptick in enrollment numbers. (more…)

higher education technology

A Digital Marketer’s Approach to Higher Education Technology

November 7th, 2017 Posted by Higher Education, Integrated Analytics, Marketing Automation No Comment yet

Many challenges exist for higher ed marketers, such as measuring student engagement and increasing student enrollment while dealing with higher competition. Balancing strategy, campaigns, and measurement and doing all of it well can be a strain on marketing teams everywhere. So it’s no wonder that we eagerly jump at the chance to use technology to cover those marketing related tasks that were done manually before. But with so many options available, what are the types of higher education technology that are truly useful? We’ve put together a list of tools that are helpful to higher ed marketers.  (more…)

https google chrome update

Google Chrome Update: HTTP Security Warnings and Why You Should Migrate to HTTPS

October 2nd, 2017 Posted by News, Web Design No Comment yet

HTTPS, or Hyper Text Transfer Protocol Secure, is the secure version of HTTP, the protocol over which data is sent between your browser and website. The ‘S’ in HTTPS stands for ‘Secure’ and it means that any communications between your website and browser are encrypted. While it is commonly used to protect confidential online transactions (e.g. purchasing and online banking), HTTPS is a good idea on just about any site in which you would like to guard the privacy of your users. (more…)

trends in higher education

3 Big Trends in Higher Education and What They Mean for Marketers

June 22nd, 2017 Posted by Higher Education No Comment yet

You probably know that higher education is undergoing some changes, these days. Between new legislation, rising costs, and a more diverse student body, there’s a lot for institutions to think about. But what does this mean for higher ed marketers? We discuss 3 big trends in higher education and what they mean for higher ed institutions and their marketing teams. (more…)