Tracking your site performance is essential to understanding your audience and the customer journey. There are multiple solutions available for tracking your site’s performance, but one of the easiest to implement (and with the lowest barrier to entry) is Google Analytics. For those of you unfamiliar with Google Analytics, it is a free solution (up to a certain point) that still gives you powerful data. Moreover, it is one of the best documented online analytics solutions so you can easily find help with implementation, troubleshooting, and technical questions online. So how do you go about implementing Google Analytics? Follow these key steps below to ensure successful Google Analytics setup. (more…)
Marian Visonà is Director of Analytics and SEM who loves data and likes to keep up to date with the latest digital trends. When she’s not preparing reports and spreadsheets, she’s out analyzing the KPIs of various Providence eateries. In food and performance optimization, testing is key!