Posts by Lilly Howell

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Getting Started with Social Selling

September 14th, 2018 Posted by Social Media No Comment yet

What is social selling?

With the average person spending about 2 hours each day on social media, you can bet that your prospects are there, too. If you’re looking for a way to use social media to your advantage when it comes to your business, consider social selling.

If you’re not familiar with social selling, it is just what the name implies, a way to grow business relationships by using social media. According to HootSuite research, 78% of all millennial sales professionals use social selling tools to promote their business. According to the same study, social selling also gets results. 78% of salespeople use social selling to outsell peers who do not. (more…)

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5 Common Artificial Intelligence Marketing Questions Answered

August 3rd, 2018 Posted by Marketing Automation, Strategy, Web Design & Technology No Comment yet

If you are new to artificial intelligence marketing, you may be one of the few. According to Forbes, 84% of marketing organizations are implementing or expanding AI and machine learning in 2018. Today, we’ve decided to unpack the increasingly popular practice with answers to five common questions about marketing with artificial intelligence. (more…)

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10 Dos and Don’ts of Influencer Marketing

July 17th, 2018 Posted by Content Marketing, Social Media No Comment yet

Within the ever-changing world of social media, brands are embracing influencer marketing as the latest and greatest tactic to build brand awareness and promote social media engagement. Influencer marketing is a form of digital PR that allows brands and influencers to form partnerships that promote the brand on social media while compensating the influencer. Today, influencer marketing has proven an extremely viable marketing and advertising strategy for many brands. However, as with any marketing tactic, there are some Dos and Don’ts you should consider before you jump head first into influencer marketing. (more…)