Summer is well underway and for higher-ed marketers that means a new group of students will soon be flocking to campus for the start of fall semester. With 64% of 18-29 year olds using Instagram, there’s no denying showcasing university culture on Instagram will be crucial to making an impact with these students.
Instagram posts get 4.2 billion likes a day, the highest engagement of all social media platforms, but as student engagement on social media increases, so does the competition. So how can you stand out from the other higher education institutions vying for their attention? (more…)
Kaitlyn is the Lead Social Media Strategist with RDW Group and an all-weather beach enthusiast. When she’s not creating integrated social media strategies or launching campaigns, you can find her traveling and looking for the best local eats, hopefully at the same time.