Posts by Kaitlyn Delaney

higher-ed-influencers

How to Harness the Power of Higher Education Influencers

August 17th, 2018 Posted by Higher Education No Comment yet

Learn the impact higher education influencers can have on your higher ed marketing strategy.

Back-to-school season is upon us and for higher-ed marketers that means peak recruitment is underway. Application deadlines are looming and soon students will be waiting in anticipation of those decision letters. But before that happens they have to like your institution enough to click that submit button. (more…)

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Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

student personas

Student Persona Checklist

August 6th, 2018 Posted by Higher Education No Comment yet

From undergraduates and graduates to continuing education candidates and certificate seekers, each group of higher education prospects has a unique set of needs when it comes to choosing the right institution for them. Schools who understand those needs can effectively use multichannel marketing tactics to nurture prospects from awareness to consideration to decision.

But how do you identify those needs? By creating detailed student personas for each of your key target audiences. Personas are ideal representations of the type of individuals that you’re trying to reach with your marketing efforts. You can create personas with the help of existing data, insights, and even anecdotal observations about your prospects.

Not sure where to start? As part #1 of our 4-part Back-to-School series for higher ed marketers, we’ve developed this checklist to help: (more…)

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Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

twitter-for-business

6 Ways to Use Twitter for Business to Business Marketing

June 27th, 2018 Posted by Social Media No Comment yet

Learn 6 secrets to seeing results using Twitter for business to business (B2B) marketing.

When it comes to supporting your B2B marketing efforts with social media it seems like everyone is flocking to LinkedIn, but while the professional network can be a great platform to see success and engage with prospects (more on that here) it’s not the only one.  In fact, 87% of B2B marketers are already using Twitter to distribute content, build credibility, reach audiences across the funnel, and generate leads.

So, how can you start seeing results with Twitter for business to business marketing? (more…)

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Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

niche-image

Why You Should Consider Niche Social Media Platforms as Part of your Social Media Strategy

May 30th, 2018 Posted by Social Media, Strategy No Comment yet

The world of social media is fragmenting and while the big players aren’t going anywhere soon (even with the recent Cambridge Analytica drama) it seems like new platforms are emerging everywhere, each tailored to its own unique niche. From gamers and beer lovers to students and engineers you name it and there’s probably a social network (or app) for it.

The idea of niche social media platforms isn’t new. In fact, they’ve existed in some form for a while now since Reddit and Tumblr first hit the scene. Recently, they’ve been growing in popularity with brands and users alike. Social media is supposed to be social after all. People want to connect with people like them and these new platforms are making it easier than ever. (more…)

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Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

paid social

6 Ways to Improve the ROI of Your Paid Social Media Campaigns

December 19th, 2017 Posted by Social Media, Strategy No Comment yet

As organic reach continues to decline, the value of the paid social media dollar is climbing. With an estimated $41 Billion worldwide spent on social media advertising in 2017, it’s clear that brands are seeing real value in this digital marketing tactic. But how can you improve the ROI of your paid social media campaigns to get the most bang for your buck? (more…)

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Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.