Posts by KaitlynD

conversions

Everything You Need To Know About Web Conversions

September 15th, 2017 Posted by Integrated Analytics No Comment yet

Conversions. You know they’re important and you’ve likely heard a lot about how they figure into your marketing strategy, but do you know what the term actually means? If not, you’re not alone. Read on for a little marketing jargon 101. (more…)

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Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.
Social Media for Banking

How to Use Social Media for Banking & Finance Customer Service

August 28th, 2017 Posted by Banking and Finance, Social Media No Comment yet

Are you considering cashing in on the power of  social media for your bank or financial institution?  Social media for banking and finance means more than branding your products. One of the greatest values of social media for your financial institution may be in leveraging social media for banking customer service. (more…)

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Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.
b2b social

7 B2B Social Media Marketing Tips

July 11th, 2017 Posted by B2B, Social Media No Comment yet

Social Media isn’t just a place for B2C brands to chat with fans about how many retweets it will take to earn free chicken nuggets; it can be an effective part of your B2B marketing strategy. In fact, 55% of B2B buyers say they search for product and vendor information on social media. If they can’t find you there, or your presence leaves them with more questions than when they started, they may turn to a competitor. Curious about how you can make an impact with your prospects on social media? Here are our top B2B social media marketing tips: (more…)

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Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.
increasing student engagement

8 Tactics for Increasing Student Engagement with Social Media

June 6th, 2017 Posted by Higher Education, Social Media No Comment yet

Increasing student engagement is a constant goal for higher-ed marketers, and for good reason. Social media can be a powerful way to reach and engage with one of their most important audiences: students. You know they’re using it and chances are you’ve tried it out too. In fact, the average social media following for the higher education industry is 553,656 combined across all an institution’s platforms. But in the competition for attention online are your students engaging with your content or passively scrolling by? (more…)

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Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.
facebook ads resonate audience

7 Reasons Facebook Ads Aren’t Resonating With Your Audience

April 19th, 2017 Posted by Social Media No Comment yet
With the decline of organic reach on Facebook, the need to incorporate sponsored content into your strategy can no longer be ignored. Even with a modest budget, Facebook Ads can result in social engagements, web traffic, and, ultimately, conversions for your brand when used effectively. Already running ads for your page but something’s just not clicking? You may be making one of these mistakes. (more…)
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Kaitlyn Delaney is a Social Media Specialist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.