Posts by Kaitlyn Delaney

twitter-for-business

6 Ways to Use Twitter for Business to Business Marketing

June 27th, 2018 Posted by Social Media No Comment yet

Learn 6 secrets to seeing results using Twitter for business to business (B2B) marketing.

When it comes to supporting your B2B marketing efforts with social media it seems like everyone is flocking to LinkedIn, but while the professional network can be a great platform to see success and engage with prospects (more on that here) it’s not the only one.  In fact, 87% of B2B marketers are already using Twitter to distribute content, build credibility, reach audiences across the funnel, and generate leads.

So, how can you start seeing results with Twitter for business to business marketing? (more…)

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Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

niche-image

Why You Should Consider Niche Social Media Platforms as Part of your Social Media Strategy

May 30th, 2018 Posted by Social Media, Strategy No Comment yet

The world of social media is fragmenting and while the big players aren’t going anywhere soon (even with the recent Cambridge Analytica drama) it seems like new platforms are emerging everywhere, each tailored to its own unique niche. From gamers and beer lovers to students and engineers you name it and there’s probably a social network (or app) for it.

The idea of niche social media platforms isn’t new. In fact, they’ve existed in some form for a while now since Reddit and Tumblr first hit the scene. Recently, they’ve been growing in popularity with brands and users alike. Social media is supposed to be social after all. People want to connect with people like them and these new platforms are making it easier than ever. (more…)

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Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

paid social

6 Ways to Improve the ROI of Your Paid Social Media Campaigns

December 19th, 2017 Posted by Social Media, Strategy No Comment yet

As organic reach continues to decline, the value of the paid social media dollar is climbing. With an estimated $41 Billion worldwide spent on social media advertising in 2017, it’s clear that brands are seeing real value in this digital marketing tactic. But how can you improve the ROI of your paid social media campaigns to get the most bang for your buck? (more…)

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Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

Why Attribution Matters: Digital Marketing Measurement

November 20th, 2017 Posted by Integrated Analytics, Strategy No Comment yet

If you’ve read our blog before you’ve heard us talk about the importance of digital marketing measurement. But how exactly can you get an idea of what’s working for your digital marketing strategy and any areas for improvement? This is where attribution comes into play.

Attribution, or the process of assigning credit for a conversion to a marketing touch-point, is an important part of measuring your digital marketing success. It can help you see which touch points earned that big conversion, others that came in with the assist, and even some that aren’t doing as well as you expected. (more…)

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Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.

student engagement

What is Student Engagement, and How Do You Measure it?

October 18th, 2017 Posted by Higher Education, Integrated Analytics No Comment yet

With increasing competition in the higher education landscape and an array of digital tactics at your disposal, it’s harder than ever to resonate with prospective students and truly make an impact. Just reaching prospective students is no longer enough. You have to “engage” with them throughout the student journey in an effective and measurable way. But what is student engagement exactly? And just as importantly how do measure it? (more…)

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Kaitlyn Delaney is a Social Media Strategist with a “minor” hashtag obsession. When she’s not tweeting, pinning, or ‘gramming you can find her traveling and hitting the beach, hopefully at the same time.