Posts by Kaitlyn Delaney

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How Augmented Reality and Virtual Reality Can Help Your Social Media Strategy

December 27th, 2018 Posted by Social Media No Comment yet

If you’ve spent any time developing a social media strategy you know making an impact with your audience isn’t always easy. Enter the newest addition to your content mix: Augmented (AR) and Virtual Reality (VR). Recently, social media platforms have been incorporating AR and VR features into their platforms and brand and users alike are getting in on the action. In fact, with AR and VR projected to hit a combined $150 billion revenue by 2020, this trend isn’t going away anytime soon. (more…)

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Top 2019 Digital Marketing Conferences in the Northeast

November 19th, 2018 Posted by News No Comment yet

The digital marketing landscape is always changing, and quickly. Because of this it’s not always easy to keep a pulse on the latest industry trends. Conferences can be a great way to brush up on the latest tools, methods and success stories. Here are our top picks for Digital Marketing Conferences in the Northeast. (more…)

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How to Harness the Power of Higher Education Influencers

August 17th, 2018 Posted by Higher Education No Comment yet

Learn the impact higher education influencers can have on your higher ed marketing strategy.

Back-to-school season is upon us and for higher-ed marketers that means peak recruitment is underway. Application deadlines are looming and soon students will be waiting in anticipation of those decision letters. But before that happens they have to like your institution enough to click that submit button. (more…)

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Student Persona Checklist

August 6th, 2018 Posted by Higher Education No Comment yet

From undergraduates and graduates to continuing education candidates and certificate seekers, each group of higher education prospects has a unique set of needs when it comes to choosing the right institution for them. Schools who understand those needs can effectively use multichannel marketing tactics to nurture prospects from awareness to consideration to decision.

But how do you identify those needs? By creating detailed student personas for each of your key target audiences. Personas are ideal representations of the type of individuals that you’re trying to reach with your marketing efforts. You can create personas with the help of existing data, insights, and even anecdotal observations about your prospects.

Not sure where to start? As part #1 of our 4-part Back-to-School series for higher ed marketers, we’ve developed this checklist to help: (more…)

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6 Ways to Use Twitter for Business to Business Marketing

June 27th, 2018 Posted by Social Media No Comment yet

Learn 6 secrets to seeing results using Twitter for business to business (B2B) marketing.

When it comes to supporting your B2B marketing efforts with social media it seems like everyone is flocking to LinkedIn, but while the professional network can be a great platform to see success and engage with prospects (more on that here) it’s not the only one.  In fact, 87% of B2B marketers are already using Twitter to distribute content, build credibility, reach audiences across the funnel, and generate leads.

So, how can you start seeing results with Twitter for business to business marketing? (more…)