In the world of content marketing, brands are constantly competing to have the most engaging, shareable content, with new trends arising on a regular basis. Standing out amongst these trends is video marketing, an approach that aims to increase engagement by incorporating video content into the mix. This method of communicating to consumers has taken the industry by storm, as it transitioned from being a secondary marketing tactic to a primary focus. Marketers are quickly learning that video marketing is an invaluable tool for any brand, as it not only heightens brand awareness but also allows brands to connect with prospects. In fact, more than 50% of consumers want to see videos from brands, more than any other type of content. (more…)
Jenna is a former intern on the RDW social team. When she’s not creating social content calendars, you can find her drinking iced coffee at the beach, no matter the season!