In the world of content marketing, brands are constantly competing to have the most engaging, shareable content, with new trends arising on a regular basis. Standing out amongst these trends is video marketing, an approach that aims to increase engagement by incorporating video content into the mix. This method of communicating to consumers has taken the industry by storm, as it transitioned from being a secondary marketing tactic to a primary focus. Marketers are quickly learning that video marketing is an invaluable tool for any brand, as it not only heightens brand awareness but also allows brands to connect with prospects. In fact, more than 50% of consumers want to see videos from brands, more than any other type of content. (more…)
Jenna Carey is a senior marketing major with a minor in writing & rhetoric at the University of Rhode Island. She is currently interning as a member of the Incentric Digital social team, and intends to use her passion for social media marketing to make the most of her experience. When she’s not creating social content calendars, you can find Jenna drinking iced coffee at the beach, no matter the season!