Posts by Wayne Hagerty

Hands Holding Tablet with 6 Blue Squares on Screen

5 Advantages to Developing Google AMPHTML Ads vs. Traditional Banner Ads

August 21st, 2019 Posted by Incentric No Comment yet

Whether you use Adobe Animate or Google Web Designer for developing your banner ads, keeping file size down and making sure banners load quickly is crucial to your success. After all, if your target audience doesn’t see your ads before leaving the page all your efforts will be going to waste. When creating traditional HTML5 ads, the large JavaScript files generated can cause poor banner performance on websites and negatively affect your conversion rates. So how can you make your banners work harder for you? Enter Google AMPHTML Ads. (more…)

Gaming Icons on Light Blue Background

An Introduction to Website Gamification

July 19th, 2019 Posted by Incentric No Comment yet

Nowadays, there’s a website for everything (or almost everything) and the growing competition for your visitors time and attention is something that you can’t ignore. So what’s a marketer to do? A growing technique called Website Gamification can successfully set you apart from the others and is proving to be more fun and engaging for visitors.

What is Website Gamification?

Gamification is not a new concept but the creative ways web developers are using it within the site design has changed over the years. Website Gamification works by implementing gaming mechanics to create psychological effects, change behavior, increase engagement, and provide an invigorating experience visitors will remember. (more…)

Blue Accessibility Key on Keyboard

Web Accessibility Tips: Image Alt Text is Not Just for SEO

March 26th, 2019 Posted by SEM & SEO, Web Design & Technology No Comment yet

When you think of website image alt text, the first thing that often comes to mind is the SEO (search engine optimization) advantages it may provide. Having accurate alt text can help increase traffic from image searches and keep the “Google Gods” happy by improving usability across the board. However, alt text has an even more important job that you need to consider. (more…)

Virtual Reality Websites Header Image

An Introduction To Virtual Reality On Your Website

November 29th, 2018 Posted by Incentric No Comment yet

With issues such as banner blindness and increasing bounce rates, virtual reality (VR) may be the key to success brands need to help create eye-grabbing experiences. These kinds of experiences can assist with site stickiness and provide more reasons for valued visitors to share content on social media platforms. The potential outcomes of virtual reality on your website? Increased site traffic and more effective marketing campaigns to start. (more…)