Posts by Hayley Petrucci

college-enrollment-statistics

What Do Changes in College Enrollment Statistics Mean for Your School?

November 28th, 2017 Posted by Higher Education, Strategy No Comment yet

Find out how you can help counter decreasing college enrollment statistics with these strategies.

Trends in higher education are continuously changing for many reasons such as shifts in the economy, the job market, politics and digital enhancements. From year to year we see trends that have drastically impacted college enrollment statistics. As a marketer, what can we do to make sure that our university’s enrollment metrics continue to stay strong while others are decreasing? (more…)

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Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.

buyer personas

What You Should Know About Buyer Personas

October 26th, 2017 Posted by Content Marketing No Comment yet

The term, buyer persona, has most likely presented itself a few times throughout your career in marketing. Whether you have a general understanding, use the word loosely in daily conversation or overlook that fact that you might have no idea what it means, understanding buyer personas is essential to your strategic marketing execution. (more…)

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Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.

How to use linkedin

How to Use LinkedIn to Boost B2B Leads

August 25th, 2017 Posted by B2B, Social Media 1 comment

Are you a B2B marketer still struggling with how to use LinkedIn? Though the professional social site is great at connecting individuals and companies for career networking, LinkedIn is also an amazing way to grow a network of prospects. Here, we’ll walk you through how to use LinkedIn as a powerful sales and marketing tool to generate B2B leads. (more…)

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Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.

higher education statistics

Higher Education Statistics + Marketing Insights You’ll Want To Know

July 7th, 2017 Posted by Higher Education, Social Media, Strategy No Comment yet

These higher education statistics help outline the changing landscape of the industry and ways marketers can break through to their audiences.

Marketing in higher education comes with its own set of challenges and trends that are continuously changing. As a marketer it can be difficult to keep up. In order to stay on top of it all, it is imperative to look into recent higher education statistics that explain how students are retrieving their information about higher education institutions. (more…)

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Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.