Are you a B2B marketer still struggling with how to use LinkedIn? Though the professional social site is great at connecting individuals and companies for career networking, LinkedIn is also an amazing way to grow a network of prospects. Here, we’ll walk you through how to use LinkedIn as a powerful sales and marketing tool to generate B2B leads. (more…)

Hayley Petrucci

Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.

These higher education statistics help outline the changing landscape of the industry and ways marketers can break through to their audiences.

Marketing in higher education comes with its own set of challenges and trends that are continuously changing. As a marketer it can be difficult to keep up. In order to stay on top of it all, it is imperative to look into recent higher education statistics that explain how students are retrieving their information about higher education institutions. (more…)

Hayley Petrucci

Hayley is a social media coordinator at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.