Are you on the hunt for the right social media monitoring tool? The world of social media can be very overwhelming, hectic, and in a constant state of change. As a social media manager, it’s difficult to monitor everything and ensure that you aren’t missing a thing, especially now that 70% of Twitter users expect a response from your brand within an hour. This is where a social monitoring tool comes in handy.

Social media monitoring tools can help you make strategic decisions, gather data for your organization, and help aid in averting a potential public relations crisis—but not all tools are created equal. Searching for the perfect tool can be tough, so we’ve selected six that we think you should consider to help make your decision easier; especially with what we’re predicting will happen in the marketing world this year. (more…)

Hayley Petrucci

Hayley is a social media strategist at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.

Every Thanksgiving comes and goes and we take the time to give thanks to the special people in our lives, and that should include our customers. Part of what we do as marketers is to create a brand that your customers want to be involved with. No matter the industry, the product or service that your business offers, with the right messaging, strategy and dedication to your customer, you can build strong brand loyalty. This Thanksgiving, we’ve come up with five ways that you can to say thank you to your customers. (more…)

Hayley Petrucci

Hayley is a social media strategist at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.

Every year on the first Monday in September, we celebrate Labor Day, but we usually don’t take the time to remind ourselves why we celebrate this holiday in the first place. Labor Day is a celebration that is dedicated to the social and economic achievements of American workers and their contributions to the workforce, which is made up of…well, us! Every day, we work in the same office with the same faces and one of the reasons that we keep coming back for more is because of our employee culture.

Our employee culture is the environment that surrounds us every day at work and is a huge player in our overall happiness and our work ethic. Poor employee culture = poor work ethic and unhappy employees, but happy employee culture = great work ethic and happy employees. Keeping your employees happy is crucial because 32% of employees would take a 10% pay cut for a job that they might be more passionate about. So, how do you show off your employee culture? We have a few ideas. (more…)

Hayley Petrucci

Hayley is a social media strategist at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.

Learn which Snapchat ads to enlist – or avoid – in your next marketing initiative.

Let’s talk Snapchat. You know, that app that “the kids” are using with the funny filters (that’s also a powerful marketing medium for your business). Snapchat has over 187 million average daily users and 71% of those users are under 34 years old. With more than 400 million stories being created every single day and the average user opening the app more than 25 times a day, Snapchat Ads are becoming a marketer’s playground.

First off, you need to determine whether Snapchat is the right social media platform to use to advertise your business. Snapchat offers many different ad products, but not all of them will work for you or fit with your budget. Between Snapchat Ads, Sponsored Geofilters, Sponsored Lenses, Story Ads and more, how do you choose which product is right for your business and will help you reach your end goals? Well, this is where we step in. (more…)

Hayley Petrucci

Hayley is a social media strategist at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.

Find out how you can help counter decreasing college enrollment statistics with these strategies.

Trends in higher education are continuously changing for many reasons such as shifts in the economy, the job market, politics and digital enhancements. From year to year we see trends that have drastically impacted college enrollment statistics. As a marketer, what can we do to make sure that our university’s enrollment metrics continue to stay strong while others are decreasing? (more…)

Hayley Petrucci

Hayley is a social media strategist at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.