Are you on the hunt for the right social media monitoring tool? The world of social media can be very overwhelming, hectic, and in a constant state of change. As a social media manager, it’s difficult to monitor everything and ensure that you aren’t missing a thing, especially now that 70% of Twitter users expect a response from your brand within an hour. This is where a social monitoring tool comes in handy.
Social media monitoring tools can help you make strategic decisions, gather data for your organization, and help aid in averting a potential public relations crisis—but not all tools are created equal. Searching for the perfect tool can be tough, so we’ve selected six that we think you should consider to help make your decision easier; especially with what we’re predicting will happen in the marketing world this year. (more…)
Hayley is a social media strategist at Incentric. When she’s not working or at the beach, you can usually find her dreaming about traveling back to Italy or all over the world for that matter.