As a part of my internship, I earned the HubSpot Inbound Marketing Certification. This course was my first introduction to the realm of marketing and sales, and after taking it I soon realized how effective inbound marketing is, and how it’s been in front of me all this time. As a (far too) frequent online shopper, I have particularly noticed inbound methodology used in retail.
Note: while this post is about my experience of inbound marketing in retail, inbound marketing strategies are relevant to all types of industries, including yours. From banking to higher education to non-profits – all businesses and organizations have a need to attract, convert, and build customers through an inbound approach. (more…)
Gabriela Baron is a creative writing intern at RDW and Incentric. She expresses her creative flare through her love of fashion and when she’s not online shopping she enjoys finding grammar faux pas while watching reality TV.