With 90% of students researching colleges and universities online, institutions who practice inbound marketing for higher education are better positioned to engage prospective students along their path to admission.
For would-be students, applying to college is more stressful now than ever before. Choices abound, competition is stiff, and tuition is high. Some prospective students will ditch a degree altogether in the face of a great job offer. Those who don’t know that the college they select will have ramifications long into the future. They need information that will help them make an informed decision about the school that is right for them.
Enter inbound marketing. Colleges and universities who cultivate a thoughtful, carefully constructed inbound marketing strategy will have armed themselves with the tools to help those prospects during this critical stage in their lives. (more…)
Ben Smith is a writer, research analyst, and Brown University graduate. When he isn’t in class, working, or interning with Incentric, he is providing the research that helps EAB address education leaders’ top challenges.