As marketers, it’s our job to stay on top of the ever-evolving social media algorithms that make social media tick. Without knowing the ins and outs of Facebook, Twitter, Instagram, and LinkedIn, how can we optimize our content to ensure the best possible results for our clients, and for ourselves?
What’s a social media algorithm, you ask? Social media algorithms are a way of sorting posts based on their relevance to users, instead of by post time. This allows social networks to prioritize which content their users see based on the likelihood that they’ll engage with a post. It’s great for users because they see more of the content they’re interested in, but for brands, it can lead to challenges.
Don’t have time to do the research required to be in the know about the current state of algorithms, and how to use them to your advantage? No worries, we’ve got you covered. (more…)
Amy is a Social Media Coordinator with a degree in Communications from Marist and experience managing social media for a small healthcare company. When she isn’t fine-tuning content calendars or crafting the next viral social media post you can find her hanging with her Labradoodles or enjoying some fresh pasta!