Posts by Amy Lavigne

social-media-algorithms

The Current State of Social Media Algorithms

February 8th, 2019 Posted by News, Social Media No Comment yet

As marketers, it’s our job to stay on top of the ever-evolving social media algorithms that make social media tick. Without knowing the ins and outs of Facebook, Twitter, Instagram, and LinkedIn, how can we optimize our content to ensure the best possible results for our clients, and for ourselves?

What’s a social media algorithm, you ask? Social media algorithms are a way of sorting posts based on their relevance to users, instead of by post time. This allows social networks to prioritize which content their users see based on the likelihood that they’ll engage with a post. It’s great for users because they see more of the content they’re interested in, but for brands, it can lead to challenges.

Don’t have time to do the research required to be in the know about the current state of algorithms, and how to use them to your advantage? No worries, we’ve got you covered. (more…)

instagram-for-business

6 Tips to Help You Master Instagram for Business

September 10th, 2018 Posted by Social Media No Comment yet

Instagram is booming, and it’s no secret. In just eight years, the platform has grown to have over 500 million daily active users, and 800 million monthly active users. Crazy, right? But what’s even more impressive is the impact that this relatively new platform can have on your business.

With engagement rates 10 times higher than Facebook, and 84 times higher than Twitter, it’s no wonder more than 25 million businesses have an Instagram profile.

However, statistics aside, hopping on the Instagram for business bandwagon just makes sense. The platform has recently been rolling out new, business-focused features, so now is a great time to put in the time and effort to grow your Instagram presence.

Not sure where to start? Here are a few suggestions to ensure your business or brand’s Instagram account is driving engagement and bringing in new customers. (more…)

voice-assistant

Advertising with Alexa: Why Marketing via Voice Assistant Will Be More Challenging Than You Think

April 18th, 2018 Posted by Strategy No Comment yet

These days, it seems like everyone has a voice assistant or smart speaker to help them with their day-to-day lives.  Even if you don’t have one, you’re guaranteed to have heard people discussing the benefits and drawbacks of new technology like Alexa, Siri, or Google Home. So, what do you need to consider when it comes to advertising with Alexa? 

These voice assistants are a form of AI that is rapidly evolving because of its popularity, and they are now being placed in a variety of other household technology including mirrors, smoke alarms, lights, and more.  (more…)