Instagram is booming, and it’s no secret. In just eight years, the platform has grown to have over 500 million daily active users, and 800 million monthly active users. Crazy, right? But what’s even more impressive is the impact that this relatively new platform can have on your business.

With engagement rates 10 times higher than Facebook, and 84 times higher than Twitter, it’s no wonder more than 25 million businesses have an Instagram profile.

However, statistics aside, hopping on the Instagram for business bandwagon just makes sense. The platform has recently been rolling out new, business-focused features, so now is a great time to put in the time and effort to grow your Instagram presence.

Not sure where to start? Here are a few suggestions to ensure your business or brand’s Instagram account is driving engagement and bringing in new customers. (more…)

Amy Lavigne

Amy is a Social Media Coordinator with a degree in Communications from Marist and experience managing social media for a small healthcare company. When she isn’t fine-tuning content calendars or crafting the next viral social media post you can find her hanging with her Labradoodles or enjoying some fresh pasta!

These days, it seems like everyone has a voice assistant or smart speaker to help them with their day-to-day lives.  Even if you don’t have one, you’re guaranteed to have heard people discussing the benefits and drawbacks of new technology like Alexa, Siri, or Google Home. So, what do you need to consider when it comes to advertising with Alexa? 

These voice assistants are a form of AI that is rapidly evolving because of its popularity, and they are now being placed in a variety of other household technology including mirrors, smoke alarms, lights, and more.  (more…)

Amy Lavigne

Amy is a Social Media Coordinator with a degree in Communications from Marist and experience managing social media for a small healthcare company. When she isn’t fine-tuning content calendars or crafting the next viral social media post you can find her hanging with her Labradoodles or enjoying some fresh pasta!