When it comes to working in higher education marketing, networking can be your best friend. Because of our unique and varied audiences, the landscape can change quickly. Having a pulse on the latest tools, methods and even success stories from other institutions can make a world of difference. We’ve cut through the clutter to identify our top picks for higher education conferences for marketers, this year.
5 Top Higher Education Conferences
EDUWeb Digital Summit
This higher education conference has grown to attract 500+ attendees both domestic and internationally. They are the only higher education conference that focuses on an institutions integrated presence as opposed to only certain segments of your digital marketing presence. The conference consists of workshops, presentations and other networking opportunities. Topics span mobile, social media, branding, programming, web design, analytics and content marketing.
Where? Boston, MA
When? August 7-10
HighEdWeb Annual Conference
The HighEdWeb higher education conference is created by and for higher education Web professionals. The conference caters to all higher education team members, but focuses on web developers, marketers, managers, designers and even programmers. It runs for four days and consists presentations, outstanding networking events and internationally-recognized keynote speakers.
Where? Hartford, Connecticut
When? October 8-11
Confab Higher Ed
The Confab Higher Education Conference is described as “a content strategy conference dedicated to the unique challenges and opportunities of higher ed marketing and communication.” With a mix of workshops, keynotes and breakout sessions, there’s plenty to learn. Topics vary across marketing functions, but seem to be focused around web design and content marketing. Even comes complete with a guide to help you convince your boss you should go.
When? November 6-8
AMA 2017 Symposium for the Marketing of Higher Education
Boasting over 1000 attendees, keynotes, colleagues and experts, this higher education conference is a can’t-miss. The event takes place over a four day period and claims to be the “largest, most comprehensive event in higher education.” This year’s focus is on social media and brand building, but also promises to cover everything from engagement and recruiting to fundraising.
Where? Atlanta, GA
When? November 12-15
Higher Ed Experts: Higher Education Social Media Conference
Need to more tips on how to use social media for higher education? With a primary focus on social media, the Higher Ed Experts: Higher Education Social Media Conference is unique in the fact that it takes place online. The newest batch of content launches in December, promising straightforward sessions from twelve different speakers. The event also includes a Q&A session. What’s most helpful is that the pass gives you access to the content for a full year.
When? December 1st
Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.