January 5th, 2018 Posted by Dave Varhol Marketing Automation, Strategy No Comment yet
What is Digital Personalization?
You’ve been there, sifting through your inbox, deleting irrelevant emails, asking yourself why you get so much junk. Or landing on a company’s homepage only to be overwhelmed with options and left wondering why you came. Consumers decide quickly, often in a matter of seconds, whether or not they like a marketing message. Marketers must take a personal approach to reach their potential customers for a better chance at capturing their attention and approval. (more…)
December 8th, 2017 Posted by Lauren Coulombe Integrated Analytics, Strategy No Comment yet
Cost Per Acquisition is an important metric that can help you gain useful insights on true return on investment. If you haven’t already, we recommend starting off by learning why a digital measurement plan is an important first step in your marketing strategy.
One of the primary concerns facing businesses today is determining whether or not a current, or previous, marketing strategy is effective. When allocating funds and investing not only resources but time into various channels and tactics, it’s important to know if these efforts are producing tangible results. Measuring cost per acquisition is one of the ways that you can gain this insight. (more…)
December 7th, 2017 Posted by Ryan McAssey B2B, Strategy No Comment yet
With the end of 2017 rapidly approaching, it’s time to sharpen the pencil and begin to refine your marketing strategies for the new year. In a realm of marketing where cookie-cutter messaging and push marketing tactics can often get lost in a corporate echo chamber, many new digital opportunities provide a plethora of new ways to nurture new connections with your prospects. This year brought us many digital marketing trends. We are likely to see these expand in 2018, particularly for B2B marketers. (more…)