November 14th, 2018 Posted by Ryan McAssey Strategy No Comment yet
“There’s an app for that!” This iconic phrase coined (and later trademarked) by Apple in the mid-2000’s has shown to be borderline prophetic as the rest of the mobile phone market followed suit with a top priority on their developer ecosystems.
From 2011-2017, the Apple App Store alone saw in increase of over 2 million new apps approved for circulation. The rise of apps has breathed new life into the industries of gaming, banking technology, social media, and just about everything in between. What was once perceived as a novelty or reserved tactic for only the largest companies has now become an accessible and pivotal part of marketing strategies across the board.
Why the rapid shift to an app-centric mobile experience? There are a handful of reasons that make these custom brand conduits a great fit for your business objectives.
October 29th, 2018 Posted by Dave Varhol SEM and Digital Advertising No Comment yet
The Incentric team visited SMX East this past week, the worlds largest Search Engine Marketing expo, conference, and workshop. There, we took a deep dive into some great sessions so we could spread the PPC knowledge onto you!
1. Google isn’t calling it AdWords anymore for a reason.
Google has recently rebranded AdWords into simply, Google Ads, which was done in an effort to simplify the platform. This name change is indicative of where the product has been heading over the past few years. It’s grown into an advertising suite for not only search but display, video, app install & more.
With this evolution, It’s safe to say that keywords are becoming less and less important. We’re seeing a shift in focus from a keyword-centric strategy to focusing more on audience targeting and competitor conquesting. Keywords are just one lever to your SEM strategy. (more…)
October 17th, 2018 Posted by Dave Varhol SEM and Digital Advertising No Comment yet
Wondering where to find the nearest Starbucks to get your fall pumpkin spice fix? “Just Bing it!” …said no one ever.
Despite underwhelming popularity, Bing is bigger than you think, and while certainly not the most popular search engine, about 33% of all searches in the USA last year were from Bing. While clearly “little brother” to the almighty Google, Bing often doesn’t get the credit it rightly deserves. As marketers, we cannot ignore its presence!
There are a lot of reasons we recommend you consider incorporating advertising on Bing into your strategy. Worried about rocking the boat with your current mix? Try an 80/20 approach and allocate a small portion of your Google paid search budget to Bing Ads and test the waters. Diversifying your marketing mix between Google and Bing will also allow you to test different audiences who frequent each platform. For example, Bing is typically known for having an older, wealthier user-base. According to Bing, about 40% of the network is between 35-54 years old and over one-third of Bing users have a household income of over $100,000. (more…)
October 12th, 2018 Posted by Ethan Borchelt Healthcare, SEM and Digital Advertising No Comment yet
One in 20 Google searches are for health-related information and with over 3.5 billion Google searches per day, there are around 175 million health-related searches on Google alone, daily. People are searching for digital healthcare information, is your healthcare institution meeting them where they’re at? Here’s how digital advertising for healthcare can help you succeed.