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facebook-content-marketing

Facebook Scales Back on Brands Again – Why Daily Content Still Matters

January 15th, 2018 Posted by Social Media No Comment yet

Facebook recently announced it’s algorithm will be changing yet again, and not to the favor of brands. Despite the change, Facebook content marketing still remains a key to success for marketers. 

When Zuckerberg takes the stage you can be sure there’ll be change.

Over the past few years, Facebook has been relying more and more on its algorithm to determine what its users want to see. This has had brands in a gradually escalating tizzy, as it seems their posts were being increasingly squeezed out of the daily mix.

Last week, the Facebook CEO announced more directly that the algorithm will be changing yet again – and brand posts will be getting the axe once more. Facebook will be shifting the newsfeed to display more posts from friends and family, and even less from brands and pages. (more…)

digital personalization

Let’s Get Personal: Increase Engagement with Digital Personalization

January 5th, 2018 Posted by Marketing Automation, Strategy No Comment yet

What is Digital Personalization?

You’ve been there, sifting through your inbox, deleting irrelevant emails, asking yourself why you get so much junk. Or landing on a company’s homepage only to be overwhelmed with options and left wondering why you came. Consumers decide quickly, often in a matter of seconds, whether or not they like a marketing message. Marketers must take a personal approach to reach their potential customers for a better chance at capturing their attention and approval. (more…)

paid social

6 Ways to Improve the ROI of Your Paid Social Media Campaigns

December 19th, 2017 Posted by Social Media, Strategy No Comment yet

As organic reach continues to decline, the value of the paid social media dollar is climbing. With an estimated $41 Billion worldwide spent on social media advertising in 2017, it’s clear that brands are seeing real value in this digital marketing tactic. But how can you improve the ROI of your paid social media campaigns to get the most bang for your buck? (more…)

cost-per-acquisition

Why Measure Cost Per Acquisition?

December 8th, 2017 Posted by Integrated Analytics, Strategy No Comment yet

Cost Per Acquisition is an important metric that can help you gain useful insights on true return on investment. If you haven’t already, we recommend starting off by learning why a digital measurement plan is an important first step in your marketing strategy.

One of the primary concerns facing businesses today is determining whether or not a current, or previous, marketing strategy is effective. When allocating funds and investing not only resources but time into various channels and tactics, it’s important to know if these efforts are producing tangible results. Measuring cost per acquisition is one of the ways that you can gain this insight. (more…)

B2B Digital Marketing

2018 Trends In B2B Digital Marketing

December 7th, 2017 Posted by B2B, Strategy No Comment yet

With the end of 2017 rapidly approaching, it’s time to sharpen the pencil and begin to refine your marketing strategies for the new year. In a realm of marketing where cookie-cutter messaging and push marketing tactics can often get lost in a corporate echo chamber, many new digital opportunities provide a plethora of new ways to nurture new connections with your prospects. This year brought us many digital marketing trends. We are likely to see these expand in 2018, particularly for B2B marketers. (more…)