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2018 digital marketing trends

Digital Marketing Trends: What to Look Out for in 2018

March 16th, 2018 Posted by Social Media, Strategy No Comment yet

As is always the way with digital marketing, a new year brings a number of new changes and technologies. With a few months under our belt already, here are some of the digital marketing trends, tools, platforms, and changes we see coming our way.

Practical Voice

The more we engage with content constantly throughout the day, the more users are seeking a more approachable brand voice. With all the clutter, speaking like a human just makes sense. For example, brands like Dollar Shave Club use a casual tone from their taglines, all the way to their product descriptions. Phrases like “tested on interns, not animals” help users relate to the brand and generate loyalty. Showcasing their socially responsible values, in addition to a comedic edge. I think we all witnessed the supply-chain-flub-turned-social-media-victor campaign from KFC UK. Or, take a look at Basecamp. From the outside, they might seem like a boring project management tool (sorry, Basecamp). Take a look at their content, however, and you’ll be surprised. I mean, they even use the word “damn” on their about page. Look for more of this as brands look to cut loose a bit in 2018. (more…)

google tag manager

Top Benefits of Using Google Tag Manager

February 28th, 2018 Posted by Integrated Analytics No Comment yet

What is Google Tag Manager?

Simply put, Google Tag Manager is a free tool offered by Google that allows your marketing team or agency the ability to add and edit your own website tags without involving “the website guy.” Nothing against our fellow web developers, but setting up a remarketing, conversion tracking, or analytics campaigns for clients is typically more time-efficient with fewer cooks in the kitchen. Rather than manually adding tags to your website, Google Tag Manager acts as a container where you can easily manage tags in one place without having to be a coding expert.  (more…)

buyer journey lead nurture

Love & Lead Nurturing: The Art of Wooing Your Way through the Buyer’s Journey

February 20th, 2018 Posted by Content Marketing, Marketing Automation, Strategy No Comment yet

Picture this. You’re finishing up dessert at a swanky, new restaurant with a seemingly wonderful guy. You start out a little unsure – it’s your very first date – but as the night draws on, you warm up to him. He has all the right qualities. He’s smart. He’s engaging. He’s the kind of guy your mom would call a “keeper”. Then, just as the waiter comes by with the check, he smiles and pulls a small, velvet box from the pocket of his blazer. He locks eyes with yours, gets down on one knee, and asks you to be his forever.


3 Kinds of Benchmarks Digital Marketers Must Measure

February 9th, 2018 Posted by Integrated Analytics No Comment yet

Everyone loves a good benchmark. And why not? To paraphrase Alistair Kroll, author of Lean Analytics, “you don’t know if you’re crushing it or being crushed” unless you have a line in the sand.  Benchmarks are the inspirational lines that encourage you to identify areas for improvement, set clear objectives, and improve performance over time. They also serve as critical proof points when you have to demonstrate the need for new staff, a change to your media plan, or a boost to your marketing budget. (more…)


The Modern Day Publicist: Traditional Public Relations (PR) Vs. Digital PR

January 19th, 2018 Posted by Social Media No Comment yet

Find out how the transition to Digital PR is changing the roles of modern-day publicist’s and the tactics they are using to stay on top of news feeds.

As we enter 2018, look around and count the number of people captivated by their phones, it’s no surprise that 51% of all web visits are on mobile devices. Pew Research Center reports that 38% of American adults are getting their news online and 66% use their mobile phones and laptops to get there. Primary mediums television and print have been usurped by highly intuitive and portable smartphones. Forcing communications industries, like public relations (PR), to evolve and transform or risk getting left behind. (more…)