September 15th, 2017 Posted by Kaitlyn Delaney Integrated Analytics No Comment yet
Conversions. You know they’re important and you’ve likely heard a lot about how they figure into your marketing strategy, but what do you know what the term actually means? If not, you’re not alone. Read on for a little marketing jargon 101. (more…)
August 31st, 2017 Posted by Phil Loscoe B2B No Comment yet
Not everyone believes in digital marketing for B2B companies. In fact, many B2B marketers scoff at the idea that digital marketing tactics can drive real revenue. They prefer traditional tactics like direct mail and tradeshows to more current approaches like social media and content marketing.
But the experiences of some of our most successful clients, and even ourselves, says otherwise. (more…)