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Tracking Your Ad Sales Using Amazon Attribution

September 19th, 2019 Posted by Incentric No Comment yet

Navigating your way through a multi-channel marketing campaign is no easy task, especially when it comes to making crucial decisions on what’s working and what’s not. For Amazon retailers, that process just got a whole lot easier with Amazon Attribution. (more…)

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Join us in Welcoming Janet – Director of Digital Services

September 6th, 2019 Posted by Incentric No Comment yet

Introducing Janet Farrell, our new Director of Digital Services. Janet comes to us with a love of innovative thinking and years of experience delivering successful data-driven marketing campaigns both in-house and on the agency side. We sat down to ask her some hard hitting (sort of) questions to help you get to know her and here’s what she had to say. (more…)

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5 Advantages to Developing Google AMPHTML Ads vs. Traditional Banner Ads

August 21st, 2019 Posted by Incentric No Comment yet

Whether you use Adobe Animate or Google Web Designer for developing your banner ads, keeping file size down and making sure banners load quickly is crucial to your success. After all, if your target audience doesn’t see your ads before leaving the page all your efforts will be going to waste. When creating traditional HTML5 ads, the large JavaScript files generated can cause poor banner performance on websites and negatively affect your conversion rates. So how can you make your banners work harder for you? Enter Google AMPHTML Ads. (more…)

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Keeping up with Kelsey, Digital Analytics Strategist

July 31st, 2019 Posted by Incentric No Comment yet

Introducing our new digital analytics strategist, Kelsey Terbil. A big believer in the creativity behind the numbers, Kelsey comes to us with an economics degree from DePaul and the skills to analyze data from different points of view. Take a minute to learn a little more about her and you’ll see why we’re so excited to have her on the team. (more…)

Gaming Icons on Light Blue Background

An Introduction to Website Gamification

July 19th, 2019 Posted by Incentric No Comment yet

Nowadays, there’s a website for everything (or almost everything) and the growing competition for your visitors time and attention is something that you can’t ignore. So what’s a marketer to do? A growing technique called Website Gamification can successfully set you apart from the others and is proving to be more fun and engaging for visitors.

What is Website Gamification?

Gamification is not a new concept but the creative ways web developers are using it within the site design has changed over the years. Website Gamification works by implementing gaming mechanics to create psychological effects, change behavior, increase engagement, and provide an invigorating experience visitors will remember. (more…)