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social-selling

Getting Started with Social Selling

September 14th, 2018 Posted by Social Media No Comment yet

What is social selling?

With the average person spending about 2 hours each day on social media, you can bet that your prospects are there, too. If you’re looking for a way to use social media to your advantage when it comes to your business, consider social selling.

If you’re not familiar with social selling, it is just what the name implies, a way to grow business relationships by using social media. According to HootSuite research, 78% of all millennial sales professionals use social selling tools to promote their business. According to the same study, social selling also gets results. 78% of salespeople use social selling to outsell peers who do not. (more…)

instagram-for-business

6 Tips to Help You Master Instagram for Business

September 10th, 2018 Posted by Social Media No Comment yet

Instagram is booming, and it’s no secret. In just eight years, the platform has grown to have over 500 million daily active users, and 800 million monthly active users. Crazy, right? But what’s even more impressive is the impact that this relatively new platform can have on your business.

With engagement rates 10 times higher than Facebook, and 84 times higher than Twitter, it’s no wonder more than 25 million businesses have an Instagram profile.

However, statistics aside, hopping on the Instagram for business bandwagon just makes sense. The platform has recently been rolling out new, business-focused features, so now is a great time to put in the time and effort to grow your Instagram presence.

Not sure where to start? Here are a few suggestions to ensure your business or brand’s Instagram account is driving engagement and bringing in new customers. (more…)

company-culture

What Is Employee Culture And How Do We Show It Off

September 4th, 2018 Posted by Social Media No Comment yet

Every year on the first Monday in September, we celebrate Labor Day, but we usually don’t take the time to remind ourselves why we celebrate this holiday in the first place. Labor Day is a celebration that is dedicated to the social and economic achievements of American workers and their contributions to the workforce, which is made up of…well, us! Every day, we work in the same office with the same faces and one of the reasons that we keep coming back for more is because of our employee culture.

Our employee culture is the environment that surrounds us every day at work and is a huge player in our overall happiness and our work ethic. Poor employee culture = poor work ethic and unhappy employees, but happy employee culture = great work ethic and happy employees. Keeping your employees happy is crucial because 32% of employees would take a 10% pay cut for a job that they might be more passionate about. So, how do you show off your employee culture? We have a few ideas. (more…)

hashtags

Using #Hashtags To Enhance Your Social Media

August 31st, 2018 Posted by Social Media No Comment yet

If you’re not using hashtags in your social media strategy, you’re #missingout. Hashtags are a word or group of words preceded by a # symbol. This online phenomenon was first introduced on live-chat and messaging precursors to social sites called Internet Chat Relays (ICRs). They were later popularized on Twitter where they were used for “tweet chats,” which are open discussions around a particular subject. The hashtag was eventually adopted by almost every major social media platform, including Facebook and Instagram and every platform appeals to a different audience who use it differently.

Over the years, hashtags have evolved from a simple online taxonomy into a language all their own and, if used correctly, can be a very powerful tool for marketers. Tweets with hashtags get twice as much engagement as those without them and 55% more retweets. Furthermore, 75% of people on social media use hashtags. In 2015, Google started to include Tweets in its search results, meaning hashtags could even help with your SEO.

If you are planning on incorporating hashtags into your social media strategy (and you should), here are a few things you should consider: (more…)

Marketing Tips

3 Gardening Tips To Help Cultivate Your Marketing Campaign

August 29th, 2018 Posted by Strategy No Comment yet

Three lessons from a (wannabe) gardener on how to optimize your marketing campaign, integration and outcomes.

If you’re a gardener, you’re already excited about this parallel. If you’re not, you probably thinking I’ve just lost it… but give me a minute here. Cultivating your marketing campaign goes beyond the obvious “grow your garden/grow your business” analogy. There are so many more takeaways – planning, integration, and evaluation – that enhance the whole spectrum of your efforts.

Used in different contexts, “cultivate” means “to prepare” and “to foster.” Both contexts apply to gardening and to marketing. Here are three ways you can apply it to cultivating your next marketing campaign for more strategic execution and measurable outcomes. (more…)