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Top 3 New Features to Come Out of Google Marketing Live 2019

May 23rd, 2019 Posted by SEM and Digital Advertising No Comment yet

We sat down last week for Google Marketing Live 2019, a collection of keynotes and workshops delivering the latest and greatest happenings in the Google Ads world. We learned some of the latest trends in search marketing like refining intent based on query context, the importance of inclusive marketing, and of course, more updates to machine learning.

To keep things simple, here are three of the most notable new features to come out of last week’s event: (more…)

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How To Get The Most Out of Your Email Marketing Campaign

May 13th, 2019 Posted by Content Marketing No Comment yet

Creating an email marketing campaign can feel daunting. Balancing your organization’s needs and those of your contacts is often a challenge. And with email best practices always evolving, it’s easy to feel out of the loop about the “right way” to approach your email marketing strategy. The good news is, there’s a great deal of information available from people who happen to specialize in this kind of thing. Here, I’ve assembled recommendations on how to get the most out of your email marketing campaign. (more…)

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Choosing The Right Social Media Monitoring Tool For You

April 9th, 2019 Posted by Social Media No Comment yet

Are you on the hunt for the right social media monitoring tool? The world of social media can be very overwhelming, hectic, and in a constant state of change. As a social media manager, it’s difficult to monitor everything and ensure that you aren’t missing a thing, especially now that 70% of Twitter users expect a response from your brand within an hour. This is where a social monitoring tool comes in handy.

Social media monitoring tools can help you make strategic decisions, gather data for your organization, and help aid in averting a potential public relations crisis—but not all tools are created equal. Searching for the perfect tool can be tough, so we’ve selected six that we think you should consider to help make your decision easier; especially with what we’re predicting will happen in the marketing world this year. (more…)

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Five Ways Higher Education Institutions Are Using Marketing Automation to Increase Recruitment

March 28th, 2019 Posted by Higher Education, Marketing Automation No Comment yet

Higher education institutions are not all the same and neither are their prospects for that matter. As the higher ed space continues to become saturated, the harder and more essential it becomes for higher ed marketers to recruit and communicate effectively with their “ideal” prospects.

Similar to other transactions in our modern digital and information age, marketers have mere moments to capture their prospects’ attention. More often than not, these fleeting interactions are happening online and through digital media. Prospects expect a personalized conversation and content, yet aren’t having the face-to-face or phone dialogue once necessary for one.

Higher ed institutions are meeting their enrollee’s expectations with the help of customer relationship management (CRM) systems and marketing automation platforms. Just as the name implies these information systems work to garner relationships with prospects by gaining relevant data on prospects to help marketers customize and automate their communications. (more…)

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Web Accessibility Tips: Image Alt Text is Not Just for SEO

March 26th, 2019 Posted by Web Design No Comment yet

When you think of website image alt text, the first thing that often comes to mind is the SEO (search engine optimization) advantages it may provide. Having accurate alt text can help increase traffic from image searches and keep the “Google Gods” happy by improving usability across the board. However, alt text has an even more important job that you need to consider. (more…)