May 10th, 2018 Posted by Sarah Johnson Strategy No Comment yet
While most of what you hear about millennials concerns the things we’ve killed, there’s no arguing that millennial women and families are bringing lots of beautiful life into the world. More than a million millennials are becoming moms each year. That’s over 18 million millennial moms with spending power of more than $2.4 trillion in the U.S. alone. Now, that little voice in your head is probably screaming, “but how should we be adapting our marketing for millennial moms?!” In the spirit of mother’s day, I’d like to explore just that. (more…)
May 7th, 2018 Posted by Dave Varhol Content Marketing 1 comment
Video usage and consumption is most certainly on the rise (our 2018 trends piece failed to disappoint). Just take a look at these staggering video marketing stats below that will have you reaching for your camera in no time. Speaking of cameras, you don’t need to have the latest 4k RED Epic professional camera to create a well-made video. So pull that iPhone out of your pocket and start filming! (more…)
April 30th, 2018 Posted by Marisa Meyers Strategy, Web Design No Comment yet
Landing page design holds the power to convince consumers to take important steps on the path to purchase. Yet, in most marketing campaigns, landing pages are an afterthought. Many of us spend ages toiling over keywords, selecting target demographics, and writing slick, lead-generating ad copy. But few marketers take the time to ensure that we are driving those leads to a destination — or landing page – that is up to the task of converting them. (more…)
April 23rd, 2018 Posted by Melanie Bonacasa Strategy No Comment yet
The relationship between sales and marketing teams is often fraught with uncertainty. In fact, data from HubSpot suggests that 87% of the terms sales and marketing professionals use to describe each other are negative. Yet, both sales and marketing are critical in helping companies convert anonymous consumers to leads and leads to customers to achieve their revenue goals.
So, how do you get these two vastly different, but vital, teams to work together?
You may have come across the term smarketing at some point in your marketing career. That is, if you didn’t write it off as a misspelling. Smarketing, as defined by the professionals at HubSpot, refers to the alignment between sales and marketing teams created through frequent and direct communication. (more…)
April 20th, 2018 Posted by Marisa Meyers Content Marketing, SEO No Comment yet
Learn why SEO and content marketing work better together.
If you’re an HBO subscriber, science fiction buff or just a fan of mind-bending prestige drama, you’ve no doubt heard of last year’s breakout hit Westworld. Set in the fictional realm of a wild-west-like theme park called Westworld, the show follows the trials and tribulations of artificially intelligent androids (AIs) and the humans who, well, “dehumanize” them. (more…)