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Social Media

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What does it take to make an impact on social? Time, passion, creativity and attention to detail (oh, and an endless supply of content). We help you tap into the many nuances of social media marketing to facilitate discovery, encourage conversation, develop meaningful relationships and expand your overall reach.

Auditing To build the social marketing strategy that makes the most sense for you, we start with some good ol’ fashioned research. This shows us how your brand stacks up in your audience’s eyes and hearts, and helps us determine which outlets best serve your purposes.

Planning Our team will help you create an integrated approach, taking into consideration competitors, goals, other digital marketing efforts, and current resources. We’ll build a solid roadmap for content strategy, timing, frequency, measurement, and other promotional support.

Training We think it’s important to teach you to fish. And by fish, we mean keep up with the evolving social media landscape. We work with you to develop training modules specific to your team and needs, to help you fill in the gaps and reach your goals.

Content Development It’s absolutely essential that you maintain an active and engaging presence across all of your social media platforms. You have a wealth of content opportunities and we can help you shape and distribute them effectively across your multiple networks and audiences to tell your story and generate measurable results.

Community Management Authentic social experiences are the name of the game. Our team of experts is there when you can’t be, serving as an extension of your team to answer questions, provide support, engage consumers and be your voice online.

Paid Social Media Amplifying your presence on social media is key in making the most out of your organic content and management efforts, in addition to reaching key goals in awareness, web traffic, and ultimately, conversion. We can support you with a number of approaches to paid social media, based on your opportunities and goals.

While the platforms are always changing, the importance of having a nimble, strategic approach to social media marketing is constant. We work with you to ensure your online presence is authentic, engaging, and most importantly, valuable.

Featured Case Studies
Featured Case Studies

How We Did Something Amazing for a Client

Featured Resources
Featured Resources
Inbound Marketing img

Best Practices in Inbound Marketing

Inbound marketing is one of the most successful methods of generating qualified leads. With consumers doing more research than ever before, it’s up to you to provide them with content that meets their needs and answers their questions. Learn about current Inbound Marketing best practices and why they should matter to you and your organization.

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Content Measurement Tracker Img

Content Measurement Tracker

Before starting a content marketing campaign it’s important to set goals and KPIs. Measuring your content performance against these KPIs will help to track your progress and optimize for success. So what should you be measuring? Find out with our Content Measurement Tracker!

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Social Media Checklist

Social Media Name Change Checklist

What’s in a name? A lot actually. Your name is one of the first impressions you make on the social media world, so it better be a good reflection of your brand. Need to optimize yours? We’ve compiled a checklist to help make the process easier.

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Related Blog Posts
Related Blog Posts
7 B2B Social Media Marketing Tips

7 B2B Social Media Marketing Tips

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Higher Education Statistics + Marketing Insights You’ll Want To Know

Higher Education Statistics + Marketing Insights You’ll Want To Know

These higher education statistics help outline the changing landscape of the industry and ways marketers can break through to their audiences. Marketing in higher education comes with its own set of challenges and trends that are continuously changing. As a marketer it can be difficult to keep up. In order to stay on top of […]

What You Need to Know About Snapchat Ads

What You Need to Know About Snapchat Ads

If your target audience is anywhere below thirty, chances are you’re thinking about Snapchat. And for good reason, 81% of Snapchat’s 166 million daily active users are between 13 and 28. For years, having business success on the platform meant growing your brand organically (or paying up to $750,000/day to make a sponsored appearance). However, […]