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SEM & Advertising

SEM Services

An ill-planned ad placement strategy can blow your budget with broad keywords and irrelevant channels. Our Google AdWords-certified team will attend to your campaigns with methodical, data-driven proficiency, ensuring ads are keyword-optimized, targeted and A/B tested to minimize spend (CPC) and maximize returns. At every step, we take care to measure success and refine tactics to make the absolute most of your costs per click.

  • Paid Search
  • Sponsored Content
  • Retargeting
  • Native Advertising
  • Remarketing
  • Paid Social
  • Display Advertising
  • Local

Our digital savants are qualified to handle all aspects of paid search and display advertising from concept to execution. We even tackle the creative – from expert design to well-crafted copy – for click-worthy user ads designed to attract the right leads.

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Featured Case Studies

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Featured Resources

Quick Tips for Google Analytics

Want to get the most out of your Google Analytics? Collecting website and user data is great, but understanding how to interpret it is key. Learn which reports you should be looking at and why these reports matter with our Quick Tips for Google Analytics.

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Content Measurement Tracker

Before starting a content marketing campaign it’s important to set goals and KPIs. Measuring your content performance against these KPIs will help to track your progress and optimize for success. So what should you be measuring? Find out with our Content Measurement Tracker!

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SMART Goal Checklist

Did you know that setting SMART (Specific, Measurable, Achievable, Relevant, Timely) goals can help you hone your strategy, analyze past efforts and predict future digital marketing outcomes. Download our SMART checklist to better inform your goals and see results!

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Digital Marketing Agency Checklist

Choosing a partner to help you create and implement your digital marketing strategy is a big decision. There are a lot of service providers with a number of different capabilities all vying for your business. We’ve developed a list you should reference when determining if the agency you’re considering is the right fit for you.

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Content Measurement Tracker

Before starting a content marketing campaign it’s important to set goals and KPIs. Measuring your content performance against these KPIs will help to track your progress and optimize for success. So what should you be measuring? Find out with our Content Measurement Tracker!

Get the Guide
Related Blog Posts
Related Blog Posts
How To Get the Most Out of the AdWords IF Function

How To Get the Most Out of the AdWords IF Function

You may have seen that Adwords recently rolled out IF functions for Search ads. This is a great way to easily personalize your ads by device or audience list and works similarly to ad customizers which adapt your text ads to what someone is searching for, their device, their location, and more. But for IF […]

5 Ways to Measure Paid Social Media Success

5 Ways to Measure Paid Social Media Success

If you’re running paid social media campaigns (and in today’s social media landscape, you should be) you’ll need to measure paid social media performance. With so much data provided by the various social media platforms (*cough cough, Facebook*) it can be easy to get lost in a sea of numbers. So where do you start? […]

SEM vs SEO and the Battle for Search Supremacy

SEM vs SEO and the Battle for Search Supremacy

In the fight over search engine results dominance, is there a clear winner between SEO and SEM?The answer is: not really. In fact, Search Engine Optimization and Paid Search can work together.Since Google’s algorithm updates the past several years, there has been much speculation around the “death” of SEO.