Posts in Strategy

snapchat ad tips

What You Need to Know About Snapchat Ads

June 7th, 2017 Posted by SEM and Digital Advertising, Social Media, Strategy No Comment yet

If your target audience is anywhere below thirty, chances are you’re thinking about Snapchat. And for good reason, 81% of Snapchat’s 166 million daily active users are between 13 and 28. For years, having business success on the platform meant growing your brand organically (or paying up to $750,000/day to make a sponsored appearance). However, recent updates to the Snapchat Ads platform mean more brands have access to their advertising opportunities. (more…)

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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
buyer journey lead nurture

Love & Lead Nurturing: The Art of Wooing Your Way through the Buyer’s Journey

April 20th, 2017 Posted by Content Marketing, Marketing Automation, Strategy No Comment yet

Picture this. You’re finishing up dessert at a swanky, new restaurant with a seemingly wonderful guy. You start out a little unsure – it’s your very first date – but as the night draws on, you warm up to him. He has all the right qualities. He’s smart. He’s engaging. He’s the kind of guy your mom would call a “keeper”. Then, just as the waiter comes by with the check, he smiles and pulls a small, velvet box from the pocket of his blazer. He locks eyes with yours, gets down on one knee, and asks you to be his forever.

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Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.
select digital marketing agency

How to Choose the Right Digital Marketing Agency for You

March 25th, 2017 Posted by Strategy No Comment yet
When it comes down to it, selecting a partner to support you with digital marketing is just plain challenging. The landscape is crowded. The jargon is overwhelming. Sometimes it can feel like you’re not quite sure what you’re looking for. So what should you consider when selecting the right digital marketing agency for your needs? (more…)
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Sarah Johnson is the Director of Digital Marketing Services with Incentric. She’s a recreational sports enthusiast and is driven by the opportunity to connect people through truly impactful digital strategies. You’ll know it’s her by her “irresistible” fake British accent and steady stream of quips.
smart goals digital marketing

Why Playing it S.M.A.R.T. with Digital Marketing Gets Better Results

March 2nd, 2017 Posted by Integrated Analytics, Strategy No Comment yet
Not long ago, in a place way down under, a well-meaning supermarket chain asked Twitter followers to fill in the blank for the following statement, “I became an ALDI lover when I tasted ____ for the first time.”

 Predictably, the outcome wasn’t great. What followed was an onslaught of jocular wordplay one user called “the bitter tears of social media gone wrong.” Twitter trolls replied with everything from “horse” to “cheap beer” to worse (that I won’t repeat). The tweet was deleted before the situation got crazy but it does make you wonder. What was the brand thinking? (more…)
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Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.
digital marketing goals

8 Digital Marketing Resolutions for 2017

February 2nd, 2017 Posted by Marketing Automation, SEO, Strategy No Comment yet
It’s time to hit the ground running in the new year, digital marketers. That’s why we’ve pulled together a list of digital marketing resolutions that will help you market more wisely and tackle ROI. So, get ready to put the last twelve months of marketing efforts behind you with 8 ways to be better, faster and more profitable in 2017. (more…)
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Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.