Posts in Marketing Automation

buyer journey lead nurture

Love & Lead Nurturing: The Art of Wooing Your Way through the Buyer’s Journey

April 20th, 2017 Posted by Content Marketing, Marketing Automation, Strategy No Comment yet

Picture this. You’re finishing up dessert at a swanky, new restaurant with a seemingly wonderful guy. You start out a little unsure – it’s your very first date – but as the night draws on, you warm up to him. He has all the right qualities. He’s smart. He’s engaging. He’s the kind of guy your mom would call a “keeper”. Then, just as the waiter comes by with the check, he smiles and pulls a small, velvet box from the pocket of his blazer. He locks eyes with yours, gets down on one knee, and asks you to be his forever.

(more…)
mm
Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.
lead scoring marketing automation

The Benchwarmer’s Guide to Lead Scoring

March 27th, 2017 Posted by Marketing Automation No Comment yet
Larry Bird once said, “It doesn’t matter who scores the points, it’s who can get the ball to the scorer.” You could probably say the same about most marketing and sales teams. We marketers work tirelessly; creating countless campaigns to generate leads and pass them on to our sales superstars for what we hope will become a slam dunk close. (more…)
mm
Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.
digital marketing goals

8 Digital Marketing Resolutions for 2017

February 2nd, 2017 Posted by Marketing Automation, SEO, Strategy No Comment yet
It’s time to hit the ground running in the new year, digital marketers. That’s why we’ve pulled together a list of digital marketing resolutions that will help you market more wisely and tackle ROI. So, get ready to put the last twelve months of marketing efforts behind you with 8 ways to be better, faster and more profitable in 2017. (more…)
mm
Marisa Meyers is an expert digital marketing strategist with 8 years’ experience and an unhealthy obsession with zombies. When she isn’t helping clients develop buyer personas, map customer journeys or otherwise navigate the complex world of digital marketing, you will find her binge watching all 6 seasons of the Walking Dead.